Jessica Hou Email & Phone Number

Berkeley, California

•Served as a personal and professional mentor and resource for over 500 students each academic year•Worked collaboratively with other staff members to put on small and large-scale events •Executed publicity and marketing strategies to improve overall event attendance

Oaklana, California

•Graded essays from the 7 different schools in the Alameda and Watsonville School Districts •Gave individualized scores and feedback to students in order to identify areas of potential growth

Richmond, California

•Led and taught a class of 25+ students in SAT Writing, Critical Reading, and Math instruction at Richmond High School•Prepare lesson plans and activities to deliver CollegeSpring curriculum •Use test score data to create individualized status reports and to help students identify areas of growth

Albany, California

•Offered math help and enrichment to 50+ students in grades 2-12•Provided assessments, identified strengths and weaknesses, and created customized learning plans for each student •Motivated students to success on both proprietary teaching material and their own school work

Berkeley, California

•Audited 6 of Haas’s social media channels and campaigns promoting their MBA program •Presented my findings to members of Haas’s digital marketing and alumni relations department •Performed competitive analysis on engagement metrics against 5 of the country’s leading MBA schools

Oakland, Ca

•Personally mentored 10+ students from underserved and underrepresented backgrounds in college readiness content •Helped support 75+ junior class of Making Waves Academy in Richmond, CA as a representative of an education non-profit •Volunteered at the annual Case Study and College Fair to facilitate a partnership with 50 selective universities

San Francisco Bay Area

•Spearheaded hiring process for second assistant by finding and interviewing 20+ applicants •Organized both of CTO’s personal and professional calendars •Assisted CTO in organizing IDEATE, a 300+ person technology innovation camp at Burning Man

Berkeley, Ca

•Performed price analysis of graduate and undergraduate programs available online from 50+ schools across the country •Used Tableau, Excel, and other programs to reconcile discrepancies of lead aggregator success reports from our top 5 vendors•Researched and compiled data for 150+ schools to find leads for district and charter school partnerships

Berkeley, Ca

•Spearhead my original marketing proposal that was selected among 20 other UC Berkeley applicants •Develop a viable ad campaign for a search fund by researching market trends and by leading a team of interns •Pilot ad campaigns by using PPC (pay-per-click) advertising model such as Facebook and Google AdWords•Initiate internet marketing strategy through Search Engine Marketing (SEM) using Search Engine Optimization (SEO)

Berkeley, Ca

•Worked either individually or on a team to plan small and large scale events projects•Execute publicity and marketing strategies to improve the attendance at events•Served as a personal mentor and resource for over 1500 students

Berkeley, Ca

•Wrote weekly blog posts regarding women’s health & made content calendars for social media platforms•Met with staff to execute marketing campaigns by developing new outreach strategies•Promoted product on the UC Berkeley campus by generating the top Facebook post that reached an audience of over 700•Increased social media following (Facebook likes, community engagement with Uqora) by over 66%

Berkeley, Ca

•Collaborated with campus clubs and acted as a correspondent for fundraising ventures•Helped organize the J1 Irish Tragedy fundraiser and raised over $300•Worked closely with management to improve customer experience and inventory•Assisted with preparing bulk order of 150 yogurt containers for a catering event•Trained 3 new employee to improve efficiency of cash register duties and customer service