Jess Schwarz Email & Phone Number

Los Angeles, Ca, Us

Redwood City, Ca, Us

Managed daily workflow for brand strategy and positioning of Kits and free base game updates, reviewing concepts, creative designs, and go-to-market plans, while providing clear and direct feedback to partners.Contributed to the development and execution of the brand strategy for Creator Kits, successfully bringing them to market with overwhelmingly positive reception from the player community.Supported Brand Management leadership and partners in outlining a global multi-year strategy to enhance player engagement, contributing to the long-term vision for expansion packs and kits.Distilled large volumes of consumer feedback into actionable insights, serving as the liaison between Brand Management and analytics teams to drive data-informed decisions and assess both short- and long-term risks.Represented brand goals to partners across studio, commercial, and integrated marketing teams, fostering cross-discipline alignment and ensuring collective agreement and progress toward strategic objectives.

San Diego, California, Us

Developed global product positioning for expansions, in-game items, and microtransactions.Generated Tableau dashboards that contributed to understanding and evaluating player purchasing behaviors and enabled strategic marketing decisions that reinforced our brand's value proposition.Established dynamic product roadmaps, allowing for agile adjustments in response to evolving market conditions, competitive landscapes, and emerging opportunities.Managed clear timelines, milestones, and communication strategies within global go-to-market plans, empowering marketing and community teams to execute with precision.

Bad Homburg, Frankfurt, De

Designed B2C Qualtrics surveys to gather insights on customer sentiment and trends, resulting in a significant increase in actionable data.Utilized data visualization techniques to present survey results to stakeholders, resulting in a comprehensive understanding of patient experience and informed decision-making for critical organizational initiatives.Standardized survey practices, reducing survey development time and ensuring consistency across the organization.Directed dynamic online community interactions, executed strategic content initiatives, and expertly managed conversations to foster a vibrant community.

Bad Homburg, Frankfurt, De

Worked closely with both internal cross-functional teams and external agencies to successfully lead multifaceted marketing projects, ensuring alignment with strategic objectives and timely delivery.Formulated comprehensive project plans that define project scope, objectives and target audience, incorporating desired communication and applicable marketing medium through the effective utilization of creative briefs.Fostered collaboration with internal teams and agency partners to drive the creation and deployment of quality content across all channels, optimizing brand activation strategies for increased visibility and engagement.

San Diego, California, Us

Organized and executed two highly successful marketing campaigns for Dungeons and Dragons Online: Masterminds of Sharn™ and Lord of the Rings Online Minas Morgul™ expansions. Implemented a comprehensive email marketing strategy, resulting in a 20% increase in open rates and a 12% boost in click-through rates, effectively driving user engagement and increasing customer retention.

Master'S Degree, Organizational Leadership, Strategic Digital Information Marketing

Bachelor’S Degree, Marketing, Specialization In Communications