* Responsible for branding, publicizing and supporting relations with all publics of large healthcare organization through facilitation of a public relations plan* Produced media kits, brochures, executive correspondence, internal and external newsletters and video, commercial and PSA scripts that educated and marketed while conforming to strict brand standards*Pitched stories, wrote press releases, produced media alerts and communicated regularly with local print and television media*Conceived, regularly analyzed and reported to executive management statistics that track marketing efforts and their corollaries* Collaborated with Development office to create direct mail fundraising appeals that increased donations 200% over one year*Developed and implemented Web site promotion plan; strategically increased traffic 30% in first year* Chaired Employee Charitable Fund; Streamlined application process and oversaw 10-member committee that distributes approximately $33,000/year to needy patients* Planned and managed numerous events including professional conferences, employee team building days and fundraisers