Fionix Consulting solves problems creatively and strategically. It’s an innovative, trusted, and award-winning approach to strategic communications shaped by 30 years of diverse and multifaceted experience in a wide range of organizations and industries, including retail, telecommunications, legal, healthcare and education.It all starts with our talent for bringing a new way of thinking to each problem. Next-level project management skills and flawless execution ignites solutions, creating change for the better. Our solutions move organizations forward, deliver results and elevate business.

Purpusly LLC formerly POTA Software, Inc is developing an ecosystem for causes. An online marketplace for selling products for causes, POP-UP stores and subscription box program. According to Kantar’s 2018 ‘Purpose 2020’ Report, Nearly 66% of millennials and Gen Z express a preference for brands that stand for something. We want to make it easier for global buyers to find and purchase brands that support a cause they care about.

Executive Committee Member 2024Finance Committee Chair 2024Audit Committee Member 2024Governance Ad Hoc Committee Chair 2023Finance Committee Member 2023Board Liaison to the Governance Committee 2022-23PRSA Foundation Trustee 2022-23Governance Task Force Member 2022Leadership Academy Task Force Member 2022Board Liaison to the College of Fellows and Military & Veterans Task Force 2022

Led all public relations, internal communications, events, diversity & inclusion initiatives, and community relations for the southeastern department store chain. Key accomplishments included:• Communications strategy for CEO transition in 2016. Activities included media relations strategy, internal events and cascade plans, executive media training and coaching, and development of all materials. • Communications strategy for the sale of Belk in 2015, including comprehensive plans for potential leak response, exploration of a sale, regulatory approval process and closing of the sale. Activities included media relations strategy, all associate and customer messaging and talking points for each stage of the process, internal cascade plans, executive media training and coaching, and development of all materials. • Communications, corporate events and community outreach activities for Belk’s 125th Anniversary. Results included 1,150 print, broadcast and online media placements reaching an audience of more than 124 million; more than 10,000 associates volunteering 21, 000 hours through 304 projects across the country; and more than 625 events reaching more than 41,000 associates, vendors and members of the media. • Creation of the Belk Mobile Mammography Center (BMMC), which travels to Belk stores, providing free mammograms to customers and associates. BMMC provided free screenings to more than 10,000 women and detected more than 50 cases of cancer. • Served as company spokesperson; developed and implemented all media strategy, including product launches, position statements and crisis response. Coached corporate and operational management teams on media relations issues and developed Belk’s crisis communications plan, including specific strategies to address data breach scenarios. • Oversaw administration of company’s corporate contributions program, determining strategy for giving and promotion of grants, as well as disaster relief efforts.

• Launched CPCC's social media presence, including Facebook, Twitter and LinkedIn. Created social media policies and led integration of tools across disciplines, including the arts and academic departments.• Conceptualized, planned and implemented all public relations and marketing strategy for the largest community college in North Carolina. Averaged over 30 media calls, approximately 30 advertising placements and 150 production jobs per month.• Oversaw CPCC TV, available to over 400,000 cable subscribers, including conceptualization and hosting of local origination programming.• Supervised a staff of 23 to develop and execute the media relations, communications, marketing and television initiatives for the College. Oversaw a department budget of over $2 million.• Led development of/revisions to crisis communication plans. Served as co-chair of College Safety Committee and as a member of the Emergency Management Team. • Served as a member of College Cabinet, overseeing operations of the College.

• Conceptualized, designed and launched Hands Helping Heroes, a strategically focused, award-winning community outreach initiative which included a cash and in-kind grant program as well as an employee volunteer component. The program resulted in unprecedented exposure for the company’s outreach initiatives. • Supervised a staff of eight to develop and execute the public affairs and production initiatives for the 13-county Charlotte region, including special events, internal communications and education initiatives. Oversaw a department budget of over $1 million.• Leveraged relationships with national programmers to bring events and education initiatives, such as CNBC’s Power Lunch, A&E’s Intervention, Oxygen’s Fight Like a Girl and National Geographic’s Everyday Explorer to the Charlotte region.• Originated concepts, designed and implemented company-wide employee campaigns for a variety of nonprofit organizations with 1400 employees in 10 counties, which raised $290,000 for local charities.• Created, managed and launched company volunteer program, including website, online database and community volunteer activities.• Served as the local media contact, wrote press releases and pitched media on local stories.

• Served as media contact and company spokesperson for company operating in six states (average of 65 media calls per month). Developed and implemented all media strategy, including crisis communication plans, position statements and company policies. Coached corporate and operational management teams on media relations issues and provided periodic spokesperson training. Developed and maintained media database of 400 contact. Monitored media coverage and provided timely media reports to senior management.• Oversaw administration of company’s corporate contributions program, determining strategy for giving and promotion of grants. Responded to an average of 80 inquiries and processed an average of 53 contribution request per month. Researched markets, established relationships within communities and provided targeted investment for highest return.• Originated concept, writing, editing, photography, production and printing of newsletters, news releases and annual reports, including an internal company newsletter to diverse base of 17,000 associates. • Oversaw the production of daily intranet information sheet, including writing, editing and distribution.

• Promoted events and programs through regular media contact, special promotions and ticket marketing resulting in over $250,000 in ticket sales from 1997 – 2000.• Originated event concepts, planned and executed simultaneous events, including award winning NOVELLO Festival of Reading (a ten-day literary festival), Street Festivals, Author Presentations and Book Signings, Pep Rallies, Annual Meetings, an International Conference, Workshops and Receptions (attendance averaged 1,000 individuals). Managed and tracked event budgets of up to $600,000.• Served as liaison to high-profile speakers, their staffs and agents.

• Originated concepts, designed and implemented one of the first 58 AmeriCorps programs in the United States, placing ten AmeriCorps Members in Charlotte-Mecklenburg middle schools as technology specialists. Managed and tracked Federal project budget of $272,000.