Jessica Tarsnane Email & Phone Number

- Overseeing the creation and implementation of advertising campaigns across various channels, including digital, traditional, and experiential.- Utilizing CRM software to segment customer data, personalize communications, track customer interactions, and measure the effectiveness of marketing campaigns.- Crafting monthly and quarterly marketing plans, working with budgets and taking into account each location's specific needs and target demographics.- Managing Howl at the Moon's organic and paid social media presence, creating engaging content, interacting with followers, and monitoring performance metrics.- Cultivating relationships with media outlets and influencers to secure press coverage and partnerships.- Collaborating with individual Howl at the Moon locations to plan and promote special events, theme nights, holiday celebrations, and other promotions designed to attract guests and drive sales.- Leading email and SMS marketing campaigns, including the creation of newsletters, promotional emails, and automated workflows to nurture customer relationships and encourage repeat or first-time visits.- Implementing charitable practices within Howl at the Moon's operations and marketing efforts through the “Drink Pink Campaign” (an initiative aimed at raising awareness and funds for breast cancer research).

Chicago, Illinois

- Work closely as a part of the Corporate Marketing Team conversing daily with the Owner, President, CFO and VP's of the company- Manage and lead 15 locations’ happy hour and digital marketing programs- Lead a team of Party Operation Managers who reside at each location- Book happy hours for four locations myself remotely- Oversee and compose daily social media content for our national and individual page accounts- Multiple inbox management - Run giveaways through social media to spread brand awareness and grow our following - Contact leads through Hubspot and Slicktext by producing weekly email and text blasts - Construct detailed marketing plans for the opening and closing of new locations and old- Formulate reports, both weekly and quarterly, regarding the happy hour program and marketing- Data collection and monitoring through multiple shared spreadsheets

Philadelphia And Pittsburgh

258 S 15Th St, Philadelphia, Pa 19102

• Manage the Happy Hour program by booking guests weekly parties• Compose daily content and maintain the social media pages (Instagram and Facebook)*** The Instagram page was below 1k when I received it, it is now at 2.8k without a growth hacking service tool• Generate and obtain new leads both online and offline as well as making new contacts• Execute the referral and outreach program including hotel visits• Work closely with corporate levels of management team to make the program more successful• Produce weekly email blasts to reach maximum leads' interest and response rate• Construct and maintain call log data bases with lead information• Design in-house digital images/promotional work through Canva• Conduct giveaways via social media and hours of operation• Check in my booked guests during happy hour times• Purchase all promotional decorations for parties, lead tables and buffets• Decorate the bar once a month relating to the promotional party being run: i.e. Cinco De Mayo or 90's Night• Oversee and advise bar reviews on Yelp, Trip Advisor, Google and Facebook• Formulate shift reports at the end of each happy hour running numbers, comparing statistics and attaching images of my table decor• Complete monthly reports running numbers, comparing statistics, what efforts were successful, what weren't, goals for next month, etc.• Offer and sell table buyouts to guests prior to arrival as well as jump the line passes

Chicago, Illinois, United States

- Produce content for social media at scheduled time 2-3 posts a week- Instagram, Facebook & Twitter- Create a social media calendar- Follower outreach- Liking, commenting and following in-area potential customers- Basic graphic design through the use of Canva- Targeted ad paid promotions- Bi-weekly statistic reports on social media growth- Direct message and inbox management- Assist OPH owner in the promotion of daily/seasonal specials - Update timeline covers as needed for promotions ex. Pumpkin pancake special- Collect an inventory of tagged images of customers inside Peoria & Normal OPH - Run digital giveaways or contests

16Th And Sansom

• Formulate a full marketing plan for the company to get local college students more involved• Generate connections with technical representatives including Nike, Adidas, New Balance, Saucony, Brooks, ON, Mizuno, Hoka, and Asics• Engage customers and match them with the proper tools necessary to accomplish their goals• Forecast and educate guests before and during the outfitting process• Affirm and assure, while creating a low-pressure environment with a positive end to the experience• Create innovative window displays and promotional signs to appeal to potential guests and educate consumers about current deals/new products and features• Merchandise new and existing products to create a positive and welcoming aesthetic for guests• Transfer, receive, and create P.O.'s for products between store locations through RICS program• Generate labels for products• Run bi-monthly sales reports for apparel to determine which stores need more or less of certain product pieces for the upcoming terms• Construct and design a Holiday Wish List form and spreadsheet system for customers and family members to use and refer to during the holiday season for easy shopping and sharing purposes• Compose articles in reference to products for the company blog for our customers to read and follow.• Meet with sales representatives to see upcoming apparel lines and aid in the selection of pieces while working with our budgets

Philadelphia

• Manage the company social media pages*** Gained 19k+ followers in less than 9 months on Instagram with the use of growth hacking service tool• Reach out and maintain local, start-up, and large companies for partnerships(i.e. Saucony, New Balance, PacSun, Fitppl)• Schedule and conduct conference calls with business partners and potential ones• Connect with other companies' marketing teams to supervise cross promotional actions vea Instagram, Facebook, and Twitter• Hold competitions for followers on multiple platforms to spread brand awareness vea Bink'd• Experience growth hacking accounts in Twitter, Instagram, Facebook, as well as marketing automation tools• Aid in the creation of Vea's promotional video for launch• Create an Ambassador program to assist as third party brand representatives• Create an Ambassador agreement form• Create an Ambassador Deck to inform our brand reps of expectations within the program• Compose health, wellness, and lifestyle blogs for the company website• Enter promotional codes and companies into our app's feed via rewadm• Adhere to our users' and business partners' questions, concerns, and comments• Formulate a marketing strategy to widen recognition post launch date• Collect and analyze advertisements through bitly.com• Met with The City of Philadelphia and organized the first ever Philly Free Streets event

• Published blog posts weekly• Managed company’s social media sites including Instagram, Facebook, Twitter and Pinterest• Handled media hacking tools such as Hootsuite• Created fresh material for media and PR posts• Developed new ideas and how to approach them to expand the company’s cross marketing• Aided in planning company fashion show event at the Ritz-Carlton

Philadelphia

• Consulted with multiple school organizations’ presidents and spoke at their meetings• Generated and distributed promotional flyers campus wide and at neighboring universities• Utilized Drexel’s resources to send information to every current student through their E-Mail accounts

The Training Center

• Collaborated with fellow workers to create new teaching techniques• Coached 40+ athletes, ages ranging from 7-12• Led and designed practices to optimize skill development