Jessica Mccartney Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Decision Design is a behavioural consultancy solving leading brands most complex problems. As MD of Learning , Scale and Automation - focused on growing the internal behavioural capability of our partners' teams to maximise commercial impact - rapidly and at scale.

Reporting to the Executive Director of Strategic Communications and Marketing and sitting on the Executive, accountable for driving the reputation of the department and building trust in the Victorian community. Leading a newly developed function in a shift towards an audience and insights led and data driven approach Lead a team of over 40 across brand, digital marketing, digital technology, social, content, campaigns and creative. - Led the development of a long term marketing strategy… Show more Reporting to the Executive Director of Strategic Communications and Marketing and sitting on the Executive, accountable for driving the reputation of the department and building trust in the Victorian community. Leading a newly developed function in a shift towards an audience and insights led and data driven approach Lead a team of over 40 across brand, digital marketing, digital technology, social, content, campaigns and creative. - Led the development of a long term marketing strategy to move the function from internally directed to audience centric. The strategy centres on identifying impact areas of personal health significance where there is opportunity to drive long term behaviour change that will improve the health of Victorians, and is supported by a sophisticated performance and content marketing approach. - Oversaw the delivery of four highly politicised workforce recruitment campaigns in an extremely short time-frame. The campaigns have global reach, aiming to reduce workforce pressures on the Victorian’s health system through recruitment into key areas. To date, the campaign has driven over 47,000 job views. - Drove the development of a long-term behaviourally-based marketing strategy to support new Public Health policy to mitigate ongoing COVID waves in an environment where there are no pandemic orders but continued pressures on the health system. Show less

Melbourne, Victoria, Australia

Deakin University is a top ranked university globally and one of Australia's largest tertiary institutions. Deakin's world-class research and education is offered across four state of the art campuses in Victoria and online, catering to the domestic and international markets. Key responsibilities include leading the overarching brand position and governance of the university to all audiences and strategic development and implementation of major expressions of the brand to the global… Show more Deakin University is a top ranked university globally and one of Australia's largest tertiary institutions. Deakin's world-class research and education is offered across four state of the art campuses in Victoria and online, catering to the domestic and international markets. Key responsibilities include leading the overarching brand position and governance of the university to all audiences and strategic development and implementation of major expressions of the brand to the global market, specifically major brand campaigns, segment marketing strategies, communications strategy and planning, content marketing, sport partnerships, social media, creative and content and merchandise. Show less

Melbourne, Victoria, Australia

Key responsibilities include leading the overarching brand position and governance of the university to all audiences and strategic development and implementation of major expressions of the brand to the domestic market, specifically major brand campaigns, segment marketing strategies, communications strategy and planning, content marketing, sport partnerships, social media, creative and content and merchandise.

Key responsibilities include leading the overarching brand position and governance of the university to all audiences and strategic development and implementation of major brand campaigns, media management, agency management, segment strategies, creative and merchandise.

Melbourne, Australia

The Australian Red Cross Blood Service manages the collection and distribution of Australia’s blood supply. The Blood Service has over 100 collection sites nationwide, with 11 internal divisions and over 4000 staff.Key responsibilities include strategic development of the Blood Service brand in line with the Red Cross Society humanitarian principles, management of creative and project teams as well as agency and supplier relationships, delivery of integrated marketing and communications… Show more The Australian Red Cross Blood Service manages the collection and distribution of Australia’s blood supply. The Blood Service has over 100 collection sites nationwide, with 11 internal divisions and over 4000 staff.Key responsibilities include strategic development of the Blood Service brand in line with the Red Cross Society humanitarian principles, management of creative and project teams as well as agency and supplier relationships, delivery of integrated marketing and communications campaigns, ensuring brand compliance of all above and below the line marketing materials, digital platforms, HR and internal communications material, visual merchandise of office environments, donor centers, mobile donor centers, delivery of brand tracking research, donor insights and application of findings, and, management of national marketing merchandise. Show less

Melbourne

Part of the WSP Group, WSP Lincolne Scott is a leading green building services design company with 11 offices across the Asia Pacific, including two joint ventures and two internationally recognised specialist brands. Key responsibilities include oversees all brand matters for WSP Lincolne Scott, sub-brands and joint ventures; managing all marketing and public relations including strategic marketing and planning, developing and implementing marketing communications campaigns, developing… Show more Part of the WSP Group, WSP Lincolne Scott is a leading green building services design company with 11 offices across the Asia Pacific, including two joint ventures and two internationally recognised specialist brands. Key responsibilities include oversees all brand matters for WSP Lincolne Scott, sub-brands and joint ventures; managing all marketing and public relations including strategic marketing and planning, developing and implementing marketing communications campaigns, developing marketing collateral, managing sponsorships, advertising, all media relations and developing and editing of in-house publications. Show less

Acted as Global Marketing Manager (maternity cover). WSP Group plc is a multinational engineering and management consultancy with offices in 35 countries, projects in 60 countries and staff of 9,000.Key responsibilities included the developing and implementing internal and external global marketing projects, undertaking a complete communications review of all touch points and a competitor review of websites, and working with agency and marketing manager on global brand… Show more Acted as Global Marketing Manager (maternity cover). WSP Group plc is a multinational engineering and management consultancy with offices in 35 countries, projects in 60 countries and staff of 9,000.Key responsibilities included the developing and implementing internal and external global marketing projects, undertaking a complete communications review of all touch points and a competitor review of websites, and working with agency and marketing manager on global brand enhancement. Show less

I CAN works to develop the communication skills of all children throughout the UK, with a focus on those with a communication disability. Key responsibilities included managing the development and implementation of key messaging for each of the organisation's key stakeholders, assisting in the development and implementation of press and PR plans for awareness raising campaigns, producing communications materials, and regularly liaising with press.

ITS Global is a consultancy that focuses on international trade, development aid, strategic communications and environment policy. Its Director, Alan Oxley, is a former director of the World Trade Organisation and a leading commentator in Australian media. Key responsibilities include oversaeeing the redesign implementation of rebrand following the company’s name change from International Trade Strategies to ITS Global, developing strategic communications plans with the director… Show more ITS Global is a consultancy that focuses on international trade, development aid, strategic communications and environment policy. Its Director, Alan Oxley, is a former director of the World Trade Organisation and a leading commentator in Australian media. Key responsibilities include oversaeeing the redesign implementation of rebrand following the company’s name change from International Trade Strategies to ITS Global, developing strategic communications plans with the director, preparing written materials, assisting in the organisation of large-scale conferences, and, providing analysis of local, national and international media trends. Show less