BetterLesson supports school leaders and teachers to implement student-centered teaching and learning practices, alongside high-quality instructional materials, in the classroom by providing high-quality professional learning services to school districts across the country.

Bang the Table is a community engagement platform started in Australia, supporting local governments to engage their communities with efficient and impactful online surveys, planning maps, and feedback tools. Lead global brand, growth, client and product marketing efforts to delight and build relationships with clients, partners and stakeholders. Opened new territory in the United Kingdom, expanding our footprint to five countries. Supported the acquisition of Bang the Table, community engagement platform by Granicus.

Lead digital marketing strategy and growth marketing programs globally, managing marketing activity across five unique countries. Building a strategic demand generation and marketing automation process to nurture leads from awareness through purchase. Improving marketing and sales alignment through communication and strategic technology integration, improving efficiency and usage of SalesForce, Pardot, and other marketing tools.

Managed demand generation and customer acquisition to build brand awareness and drive new customer growth for Hero K12, a leading EdTech SaaS software focused on positive behavior reinforcement. Develop marketing automation strategy and manage execution (via Marketo) to nurture leads at all stages of the buying process. Supported the brand and system integration through the acquisition of HeroK12 by SchoolMint.

Worked with client stakeholders and internal teams to define program strategy, project plans, objectives and, result metrics. Ensure ongoing implementation of clients’ programs and drive client satisfaction and team development.

Developed digital marketing strategy and managed team execution across marketing channels including paid search, display advertising, remarketing, Shopping Engines, Amazon, eBay and other Marketplaces to drive qualified leads and increase revenue for a B2B 'Internet Retailer Top 500' company. Developed on-site SEO strategy to increase visitors from organic search, guiding content development and optimization. Launched landing page testing and conversion rate optimization program to drive new customer acquisition. Built MarTec stack to integrate customer management and marketing systems for lead funnel visibility and optimization across the B2B buyer journey. Cultivated a data driven organization integrating web analytics into online strategy and marketing planning.

Managed client relationships, online marketing programs and led monthly client meetings for 20+ B2B & B2C clients. Optimized website content and structure to increase SERP visibility and organic traffic. Developed targeted email campaigns to connect with client’s customers, prospects and leads. Developed content plans for blog marketing, twitter and facebook promotion to support SEO programs. Created and managed client PPC campaigns to drive qualified leads. Tracked and analyzed marketing KPI’s via analytics and identified opportunities to improve marketing results.

Worked with Target brand teams and outside product manufacturers to create new product packaging to comply with safety requirements and design standards for Target owned’ brands. Led Target team meetings through product development to manage packaging copy creation, photography needs, design and layout. Managed packaging execution process, coordinating efforts between product manufacturers and Target creative teams to meet expected product ship and set dates.

Developed creative marketing collateral including print advertisements, company brochures and direct mail pieces to communicate company brand message. Coordinated and staged photo shoots for completed residential and commercial projects. Managed industry tradeshow planning, set up and participation for annual shows including the Home & Garden show and the Lake Home & Cabin Show. Managed residential and commercial project award submissions, resulting in 4 national and 2 state residential and commercial design / build awards. Developed marketing business plan and managed yearly budget to meet company financial goals.

Point of contact and support for Senior Leadership Team and Senior VP to manage projects, schedules, create presentations, arrange VIP accommodations and coordinate meetings and events. Assisted in the organization, creation, follow through and tracking of the Copper Mountain and Winter Park business plans and budgets across 20 different business units. Member of the Summit County Economic Alliance Development Committee.