I offer fractional CMO, CRO, and COO services to early and mid-stage start-ups. I love tackling complex problems, growing new brands, and scaling. I can help with business model development, investor decks, financial modelling, brand development, product development, market research, strategy, audience development, marketing, launch planning, project management, team management, talent development, and business growth.

I led a re-brand, transitioning Green Day's coffee company from Oakland Coffee to Punk Bunny Coffee. This helped close nationwide distribution and a deal with Keurig. I was initially brought on to build out and execute an omnichannel strategy for a growing brand, with an initial focus on a DTC subscription business, followed by expansion into grocery stores.

Imagined and led the ground-up build of the company. Led research and development, identified manufacturer, and designed go-to-market strategy for a first-of-its-kind sustainable luggage product manufactured with recycled materials. Invented a product geared toward a new niche in support of making travel more sustainable. Our premium sustainable luggage brand, Going Places, was in the final stages of deal negotiation to be backed by a public company. Unfortunately, the pandemic hit, halting travel demand, and causing the deal to fall through (and ultimately, the brand to be closed).

As one of 5 core executives at the time at an early-stage venture-backed app, I played an instrumental role in helping develop the expansion and growth strategy. l led the audience development (user acquisition) and monetization functions. TREBEL Music is a global leader in free legal music access.

Following the acquisition of Threshold Interactive by Zealot Networks, I transitioned to a leadership role in the publishing group. I led the revenue team, testing strategy, testing methodology, data acquisition, reporting, content strategy, campaign strategy and tracking, partner development, and market expansion. During my tenure, I catapulted ROAS and scaled revenue.

As Head of Production, I led a team of Producers and Project Managers to produce award-winning commercials, celebrity campaigns, websites, and advertising campaigns.An AdAge Small Agency of the Year, Threshold was acquired by Zealot Networks, and I transitioned to an executive role at Zealot in the publishing group.

As Lead Senior Producer and Project Management Team Manager, I oversaw and had P&L responsibility for cumulative project budgets in excess of $10M. I produced numerous award-winning commercials, websites, apps, and contests for leading consumer product brands.

As a Senior Producer, I produced numerous award-winning videos, apps, websites, contests, and marketing campaigns.A small sample of projects I produced is shown below.

Managed the business aspects of a private practice Trauma Surgery group. My role entailed revenue cycle management, staffing management, financial forecasting, and risk reduction.

TA for the Corporate Finance 1st Year Core MBA course for the MBA.PM program during 2007 spring semester. I held office hours, responded to students' questions regarding practice problems and assignments, and graded exams.

Managed and coordinated media production and themed entertainment projects in various stages of production. Some of the projects I worked on include: "The Ford Rouge Factory Tour” (THEA award winner) installed at The Henry Ford Museum in Dearborn, “The Spirit of Texas" show (THEA award winner) installed at the Texas State History Museum, Steven Spielberg's "Motion Picture Magic" installed at Universal Studios Japan, "Woody Woodpeckers Animation Celebration" (THEA award winner) installed at Universal Studios Japan, and the "Sapmi Magic Theater" installed in Norway.BRC Imagination Arts is an award-winning design and production company that specializes in brand experiences, themed attractions, museum design, and interactive multi-media shows.While at BRC I had the great fortune of working with some of the most talented designers, directors, writers and artists in the world. The team at BRC is phenomenal, and if you are ever looking for a company to design and produce a brand experience, theme park, museum, interactive attraction or multi-media show, I would highly recommend BRC.