Jessica O’Brien's Location
Atlanta Metropolitan Area, United States, United States
Jessica O’Brien's Contact Details
Jessica O’Brien work email
- Valid
- Valid
- Valid
- Valid
- Valid
Jessica O’Brien personal email
n/a
Jessica O’Brien phone numbers
About Jessica O’Brien
Jessica O’Brien is a Digital Strategy at Morrison. She possess expertise in digital marketing, marketing strategy, social media marketing, advertising, email marketing and 32 more skills.
Jessica O’Brien Work Experience Details
-
Director Of Digital StrategyMorrison Sep 2022 - PresentAtlanta, Georgia, Us -
Sr. Manager, Digital Channel | Naou Channel Strategy & CapabilitiesThe Coca-Cola Company Jan 2021 - Jul 2021Atlanta, Ga, Us- Developed holistic, cross-functional plans to drive digital thought leadership throughout all channels.- Served as a key liaison/connector between Foodservice, On-Premise, and Retail channel teams, Online to Offline (O2O), Global e-commerce, Platform Services, Zone Digital Champions, Bottlers, and other key stakeholders in driving a long-term roadmap of digital solutions needed for channel growth.- Provided subject matter expertise to Customer teams and their leadership on a variety of digital marketing topics including digital commerce, RDIs, digital signage, kiosks, loyalty programs, social media, and more.- Worked cross-functionally with agencies and Coca-Cola team members (O2O, Brand, Human Insights, etc.) to develop digital topic toolkits with best practices for execution.- Ensured commercialization materials for all digital marketing programs and partnerships were integrated into key commercial routines to drive awareness, execution, and feedback efforts.- Consulted with Channel and Customer team leads to pilot digital partnerships and programs. -
Sr. Manager, Digital | Ccna Foodservice & On-PremiseThe Coca-Cola Company Oct 2017 - Jan 2021Atlanta, Ga, Us- Activated the FSOP digital marketing and technology bundle to maximize Coca-Cola Customer value creation and drive mutual business objectives (i.e. traffic, ticket, incidence/profitability, and guest experience).- Provided subject matter expertise on a variety of digital marketing topics in Coca-Cola Customer meetings and consultations, including digital ordering, RDI integration, digital menu boards, kiosks, loyalty programs, and more.- Worked cross-functionally with agencies and Coca-Cola IT to develop innovative technologies designed to meet Coca-Cola Customer business needs, including digital signage and menu management software. - Led FSOP digital acumen efforts for field marketers by creating topical assets and toolkits, third-party expert presentations, and a formal digital marketing curriculum in Coca-Cola University. - Partnered with the CCI team to leverage trends and insights to inform new technologies and digital programs. - Facilitated over 100 usability studies to identify optimization opportunities for Customer digital platforms, including a owned and 3rd-party digital ordering, websites, apps, loyalty programs, and more. - Stretch Assignment: Served as the Marketing Lead for the Ted’s Montana Grill Code 5 pitch, resulting in contract renewal, new equipment, and the introduction of two additional brands (Fresca and Dasani Sparkling). - Short-Term Assignment: Managed digital marketing activations across Instacart and Cargo to drive Coca-Cola brand consideration and sales in the digital commerce space.- Short-Term Assignment: Volunteered to join the COVID-19 Cross-Functional Agile Team to support Coca-Cola's customers and business in quickly adapting to the pandemic. Served as the Team Lead for the Takeout Playbook, managing a team of 3 cross-functional team members.
-
Associate Director Of StrategyMorrison Feb 2016 - Oct 2017Atlanta, Georgia, Us- Served as the agency’s lead digital strategist, overseeing all digital programs for 15 B2C and B2B clients. - Collaborated with clients to develop digital marketing strategies designed to achieve business objectives. - Managed client relationships and feedback processes, including participating in quarterly stewardship reviews. - Worked cross-functionally with brand teams, designers, and developers to create digital platforms and campaign assets, including websites, landing pages, apps, digital ads, social media creative, and emails. - Defined KPIs and implemented campaign tracking to optimize efforts and evaluate the ROI of digital programs.- Managed the agency’s Social Media Coordinator, providing oversight and guidance on all social media projects.- Supported the agency’s media department in crafting and executing digital media plans for clients. - Participated in new business pitches and managed digital project budgets and SOWs.
-
Sr. Digital Project ManagerMorrison May 2015 - Feb 2016Atlanta, Georgia, Us
-
Brand ManagerMorrison Oct 2014 - May 2015Atlanta, Georgia, Us
-
Digital Marketing ManagerBoston Whaler Jan 2014 - Oct 2014Edgewater, Florida, Us- Developed and executed the brand’s digital marketing strategy across six product lines, managing initiatives in website/app development, SEO, digital advertising (paid search, display, social), and email marketing. - Leveraged consumer insights and market research to inform integrated marketing strategies and programs.- Led all social media efforts, including strategy, content planning, community management, and reporting.- Used data tools, such as Google Analytics, to monitor the performance of digital platforms and campaigns.- Provided digital marketing thought leadership and implemented a digital training program for local dealers. -
Sales And Marketing CoordinatorBoston Whaler Aug 2010 - Jan 2014Edgewater, Florida, Us
-
Operations AssociateUniversity Of Florida Dec 2008 - Apr 2010Gainesville, Florida, Us -
Retail Management InternWalgreens May 2009 - Jul 2009Deerfield, Il, Us -
Marketing AssistantBem Systems, Inc. May 2007 - Jul 2008Madison, New Jersey, Us
Jessica O’Brien Skills
Digital Marketing
Marketing Strategy
Social Media Marketing
Advertising
Email Marketing
Online Marketing
Marketing Communications
Customer Service
Sales
Online Advertising
Seo
Marketing Research
Public Relations
Account Management
Microsoft Office
Lead Generation
Time Management
Adobe Creative Suite
Digital Strategy
Sales Operations
Oral And Written Communication Skills
Organization
Mobile Marketing
Paid Search Campaigns
Problem Solving
Google Adwords
Google Analytics
Technology Solutions
Marketing Automation
Customer Relationship Management
Lead Management
Salesforce
Pardot
Salesforce Social Studio
Web Analytics
Content Marketing
Search Engine Optimization
Jessica O’Brien Education Details
-
University Of Central FloridaBusiness -
University Of FloridaMarketing
Frequently Asked Questions about Jessica O’Brien
What company does Jessica O’Brien work for?
Jessica O’Brien works for Morrison
What is Jessica O’Brien's role at the current company?
Jessica O’Brien's current role is Digital Strategy.
What is Jessica O’Brien's email address?
Jessica O’Brien's email address is je****@****ler.com
What is Jessica O’Brien's direct phone number?
Jessica O’Brien's direct phone number is +140423*****
What schools did Jessica O’Brien attend?
Jessica O’Brien attended University Of Central Florida, University Of Florida.
What skills is Jessica O’Brien known for?
Jessica O’Brien has skills like Digital Marketing, Marketing Strategy, Social Media Marketing, Advertising, Email Marketing, Online Marketing, Marketing Communications, Customer Service, Sales, Online Advertising, Seo, Marketing Research.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial