Jessica Willard Email and Phone Number

• Develop and implement comprehensive marketing strategies aligned with Texas Rollergirls goals and objectives• Oversee and execute marketing campaigns across various channels, including digital, print, social media, and events• Ensure consistent brand messaging and visual identity across all marketing materials and platforms• Develop and maintain the brand's voice and presence in the market• Lead, mentor, and manage a team of marketing volunteers, including content creators, email and website managers, and public relations managers• Foster a collaborative and innovative team environment, encouraging creativity and growth• Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI• Monitor expenditures and adjust strategies as necessary to stay within budget constraints• Work closely with other departments, such as operations, revenue, and interleague departments, to ensure alignment of marketing efforts with overall business objectives• Communicate marketing plans and results to leadership and business members

Clients: Auntie Anne's, Chuck E. Cheese, Church's Chicken, Ford, Indeed, Jamba Juice, Microsoft, Nike, PODS Moving and Storage, Schlotzsky's & Whataburger• Led creative work for various digital and social efforts from ideation to final builds• Developed and pitched ideas with brand goals in mind• Adapted to changes based on client feedback and industry trends• Worked collaboratively with interdisciplinary teams to ensure the creative vision was executed effectively• Conceptualized and pitched TV spots• Managed multiple projects simultaneously• Provided direction, feedback, and support throughout the creative process• Directed photoshoots

Clients: Gillette, Hair Bio, Joy Shave, Kiwi Botanicals, Rooted Rituals, SK-II, Venus & Waterless Hair Care• Led and built digital and print pieces• Strategized social cadence with the media team• Tailored existing digital creative to various placements• Maintained brand design throughout all marketing and advertising materials• Implemented design ideas based on best practices and industry standards• Adhered to creative briefs, budgeted time, and deadlines• Challenged new ways of thinking within the agency that led to strategically sound work• Planned and directed photoshoots

Mattress Brands: Beautyrest, Purple, Serta, Sleepy's, Therapedic & Tulo Mattress• Built digital content as well as print promotions • Maintained the brand design throughout all marketing and advertising materials• Implemented design ideas based on best practices• Adhered to creative briefs, budgeted time, and deadlines• Provided digital insight and design suggestions

Clients: Barilla + Wasa Crispbread• Conceptualized social media-based campaigns• Followed the creative direction of senior creative staff• Edited and retouched photography• Pitched concepts and designs• Researched platform updates and trends• learned and stayed updated on industry trends

Clients: Dove Mens + Care, Mountain Dew, Pepsi, Pure Leaf Iced Tea, Quaker Oats, Sierra Mist, Snuggle, Starbucks Doubleshot & Vaseline• Curated digital designs with an emphasis on social media-based campaigns• Produced mock-ups, storyboards, and presentations to convey ideas• Led brainstorms and presentations• Coordinated and directed photo and video shoots for digital content• Worked alongside photographers, video directors, cast, and crew to ensure elevated production• Attended casting calls and supervised talent• Searched, purchased, and styled props• Collaborated with various stylists• Mentored and led assigned creative staff• Participated in new business pitches

Clients: AIG, Petco, Progressive, Quaker Oats, Sprint, Sony Pictures, T-Mobile & UPS• Generated innovative ideas and designs for various digital projects• Collaborated with developers and engineers to establish innovative UI designs• Designed intuitive UI that enhanced the overall user experience• Built custom infographics and elements for various placements• Identified design challenges and found creative solutions• Led creative from start to finish

Clients: Susan G. Komen, CenterPoint Energy, Gallery Furniture, Athena Gun Club, Honda & Buffalo Wild Wings• Designed ideas based on ongoing planning, as well as, major campaign pitches• Brainstormed creative concepts individually and with a team• Developed and designed traditional and digital creative work for multiple clients• Managed outside vendors and printers to ensure budget restraints• Managed Love's websites• Introduced a new client