Jessica Carriere Email & Phone Number

New Orleans, La, Us

Providing marketing sizing, innovation, category management, consumer research, and retail merchandising consulting services to leading U.S. Food and Beverage brands.

New Orleans, Louisiana, United States

Responsible for corporate growth strategy including development of innovation pipeline. Leveraging consumer research, and consumption data to identify white space opportunities. Building business case, leading product design, brand selection for licensing, lead product commercialization execution. • Developed 3 Year Innovation Pipeline Strategy worth $20MM in revenue• Negotiated 5 licensing deals, including Coca-Cola, Paramount, Welch's, Airheads, ICEE• Led new product launches of 3 new items worth $3.2MM• Pivoted strategy on failing new item, turnaround to a successful new item with incremental revenue $1.1MM and increased profitability in year 3• Built Marketing and Advertising strategy across 3 categories and 6 brands• Built marketing team, coached and developed Associate Brand Manager • Managing Kroger & Walmart accounts, overcoming challenges and finding growth. • Introduced forecasting and demand planning, bringing sales, supply chain, finance and marketing together to discuss wins, losses and impact to production and financial forecast in real time. • Developed annual business planning process including an annual business strategy and retail planning with sales for following year, 6 months in advance.• Directly managing key accounts; Kroger & Walmart, overcoming challenges and finding 30% YOY growth on existing business. • Led development of sales presentations and attended sales presentation for key customers Meijer, Publix, Kroger, Walmart. • Trade Management: leading team to understand ROI. Setting promotional strategy and reviewing results to inform future tactics.• Leading team of 2 sales managers to identify areas of revenue growth with retailers. Supporting team with category management insights, trade planning, and consulting on best approach with key retail buyers.

Responsible for developing Ilera’s sales and marketing strategy in the new and developing Louisiana Medical Marijuana Program. ● Combining quantitative sales data, qualitative consumer insights and personal industry relationships to inform and develop Ilera’s Innovation Pipeline including multiple brands and product formats. ● Developing a three-tier sales strategy to educate physicians, pharmacists, and patients about Medical Marijuana uses and efficacy.

$126M P&L | 6 Brands & 5 Categories | Leader of 3 Brand ManagersOwner of brand strategies across diverse portfolio, leveraging consumer behaviors to strategize marketing initiatives best aligned with demands for increased brand sales and profitability. ● Leveraging $9M A&M spend, over-delivered on gross sales target by 8%● Development of 3 Brand Managers around consumption data reporting, logistics, and financial analysis ● Shifted Corporate advertising strategy from TV to digital for greater media spend efficiency● Increased customer satisfaction levels to 98% from 90% with higher accuracy in product forecasting ● Hit target of 80% Working vs. Non-Working Ratio delivering greater ROI on advertising dollars● Achieved 2.9M impressions, a low cost of $.05 each, through Social Influencer Program● Reversed Brand Trend within a nationally declining category, gained 2 items and expanded distribution on 5● Collaborated with sales on strategic partnerships, expanding customers such as Walmart● Led Blue Plate Mayonnaise re-positioning for incremental sales growth of $1M for the brand● Trusted by executive team to lead Agency of Record search, retiring 10 yr. relationship with prior Agency

$500K Budget | 3 Brands & 3 Categories | 20 cross-functional indirect reports Led company-wide retail product innovation strategy; establishing consumer targets, leveraging brand equity, identifying consumer insights, product design, and present insights to senior leadership for resource allocation.● Leader of Reily’s retail innovation pipeline, projected sales +$8M in 3 years● Developed product positioning of Luzianne RTD Tea launch, led stage gate process, and launch ● Luzianne RTD Tea product launch beat goal by 44%, achieving category ranking of 7 out of 13 within 5 months

Greater New Orleans Area

$18M A&M Budget | 7 Categories | 20 cross-functional indirect team members & 5 agency partners Relied upon for Master Brand 2016 Communication Strategy across all brand communication outlets including Advertising, PR strategy, National TV, Digital Strategy, Social Media Strategy and Buying, Shopper Strategy, and Sponsorships. ● Contributed $88M of top-line to Zatarain’s $200MM P&L● Developed growth strategy for Zatarain’s frozen business, increasing frozen sales +5% in declining category● Led cross functional team, launching 4 new items resulting in incremental sales +3% vs. prior year ● Directed entire re-brand of rice mixes, #1 product line, from new design and consumer testing to execution● Optimized digital media advertising, delivering +103% increase for impressions and +151% for website users ● Nominated and served on high-potential board (60 of 7K employees selected) to work on special projects● Managed agency from campaign development to TV commercial development and 360 Planning● Led shopper marketing programming for Zatarain’s brand including Zatarain’s Bud N Boil program partnering with Anheuser Bush and local distributors for execution. ● Leveraged consumer research to direct brand re-positioning strategy and implementation of advertising plan

Greater New Orleans Area

•Managed P&L on Pasta Dinner Mix Product line/ Breadings/ Boils $9MM in top line sales•Coordinated and managed cross-functional departments to execute innovation, and cost savings projects•Managed Regional Advertising and Promotions – Bud N Boil /local sponsorships/local OOH – Addy Award •Worked with small team including outside consultants to open McCormick's first retail destination

•Updated and maintained the look of the student online platform branding•Developed and executed direct mail campaign from design, production and mailing up to 800 pieces•Liaison for remote online students and the University, offering wide range of customer service

•Research assistant utilized Mintel to provide knowledge on specified CPG categories and consumer trends •Gained knowledge about the creation of successful CPG packaging

•Responsible for building brand awareness in the Philadelphia and Southern New Jersey markets•Conducted 50 product demonstrations in 10 weeks that reached 8,000 consumers •Utilized seeding to connect with key target market influencers

•Managed Direct Mail Campaigns and Budgets for clients with monthly mailings ranging from 800-5,000 pieces •Coordinated design & production of campaigns through collaborative efforts with cross-functional departments •Analyzed response data and created client reports on campaigns •Worked with Aramark to implement nationwide marketing campaigns using custom built web to print application •As Project Manager, managed client, end users and internal processes successfully•Manipulated data processing system for clients who had requests outside the scope of system capabilities and created a standard operating process for these requests

•Established and maintained over 250 business relationships and increased sales an average of 24% in the first year •Maintained market share through enhanced strategic planning and teamwork skills during a time when the product line was under public scrutiny •Developed and implemented annual business plan encompassing target marketing, sales practices and goals•Demonstrated superior communication, organizational and time management skills•Worked independently in demanding work environment

Mba

Activities and Societies: Philadelphia Young Professionals Network, Philly Ad Club, Graduate Business Student Association

Education record

Activities and Societies: American Marketing Association - Chapter President, Beta Gamma Sigma Business Honor Society, Apha Phi Omega.