Jessica Murphy

Jessica Murphy Email and Phone Number

Business & Brand Leader, Fitness & Food Enthusiast! @ BibRave
Jessica Murphy's Location
United States, United States
Jessica Murphy's Contact Details
About Jessica Murphy

Diverse experience in Business Development, Integrated Marketing, Content Marketing, Social Media, Native Advertising, Media Planning/Buying, and Sales built on a strong foundation of relationship building. Extensive knowledge of multimedia planning and brand positioning. Experience working across small and large organizations, building and launching new products and programs, and creating org-wide GTM strategies.Exceptional team player with contagious energy, known to motivate all levels and create a cohesive work-environment.Passion for fitness and community

Jessica Murphy's Current Company Details
BibRave

Bibrave

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Business & Brand Leader, Fitness & Food Enthusiast!
Jessica Murphy Work Experience Details
  • Bibrave
    Co-Founder
    Bibrave Aug 2013 - Present
    Portland, Oregon, Us
    BibRave is a marketing agency that specializes in digital and IRL activations in the endurance spaceFrom best-in-class ambassador management and strategy, to creative digital marketing and content campaigns, to out-of-the box IRL activations, BibRave is a turnkey marketing solution for endurance and fitness brands and events.
  • Camber Outdoors
    Board Member
    Camber Outdoors Mar 2017 - Dec 2022
    Boulder, Co, Us
    Camber Outdoors is a non-profit committed to the vision of Everyone's Outdoors. With partner companies, individual members, and supporters, Camber is accelerating and achieving equity for all in the outdoors - from senior industry leadership to outdoor recreation participants - from the boardroom to the backcountry.
  • Rodale Inc.
    Managing Director, Runner'S World
    Rodale Inc. Sep 2016 - May 2017
    Emmaus, Pa, Us
    Developed, evaluated and executed new business opportunities for Runner's World, including strategic partnerships, content marketing and new products, and event and training offerings. Launched new initiatives to dimensionalize the brand and generate new streams of consumer revenue.Oversaw and managed the P&L to ensure long-term profitability for the brand.Launched The Runner's World Box, the RW warmup and rundown newsletter, and the first-ever Runner's World pop-up space at the 2017 Boston Marathon (which became a franchise activation for the brand).
  • Nike
    Digital Brand Director And Media, North America
    Nike Feb 2015 - Aug 2016
    Beaverton, Or, Us
    Drove excellence in digital brand for North America Running, Women's, and Men's Training categories. Led NA cross-category digital efforts around Rio 2016, and key cross-category NA initiatives - including branded services campaigns, Nike+ app launch, dual-gender NTC app refresh, NRC app refresh.Led media strategy and innovation for North America Running and Women's categories. Includes key media programs for Nike's 2015 World Cup media strategy.Spearheaded industry firsts, including Nike's first branded Snapchat filter around the USWNT WWC '15 win and the first-ever Snapchat 3Vi program, that connected users from the Better For It episodic series content into downloading the NTC app to do the weekly workouts.Launched Running Upfront, generating spending efficiencies and consolidating investment with core partners to drive big, custom idea executions. Managed key agency and partner relationships.
  • Linkedin
    Partner And Content Lead
    Linkedin Apr 2013 - Jan 2015
    Sunnyvale, Ca, Us
    Drove thought leadership in Content Marketing and our Partner ecosystem within the LinkedIn Marketing Solutions group.Developed, established and launched the Content Partner program of LinkedIn's Certified Marketing Partners. Evaluated partners during selection process. Provided on-boarding training and a GTM strategy. Brainstormed scalable ideas and solutions to bring to market. Ongoing coordination with cross-functional partners in Business Development, Product Marketing, Ad Ops, Sales Ops, and Field Sales.Built and managed a team of Content Marketing Consultants during the launch of LinkedIn Sponsored Updates - our largest and most successful Marketing Solutions product launch-to-date.The team provides high-level content marketing client consultation. Created a framework for team support of the field sales organization and other cross-functional teams. Established scalable programs that up-level our internal Content Marketing knowledge and expertise and external agency-wide education initiatives.
  • Linkedin Pulse
    Vp Sales And Partnerships
    Linkedin Pulse Apr 2013 - Apr 2013
    Us
    Acquired by LinkedIn
  • The Atlantic
    Integrated Account Director
    The Atlantic Aug 2007 - Mar 2013
    Washington, Dc, Us
    Led and managed all Midwest Sales for The Atlantic across Print, Online, Mobile and Events establishing The Atlantic's first Midwest presence from 2008 to the present. Successfully built relationships from high-level clients down to junior media planners.Managed 4 of the Top 10 accounts at The Atlantic while breaking key new accounts in luxury, travel, lifestyle, and more.Awards and recognition included MIN Salesperson of the Year in 2009, Atlantic Salesperson of the Year 2010 and 2012. Part of the team that drove The Atlantic to #3 on the Adweek Hot List in 2010 and named Adweeks 2012 "Best Magazine to Be Seen Reading on the Subway."Led efforts in securing launch partnerships for all new product launches from 2007 to the present (TheAtlanticWire.com, TheAtlanticCities.com, Atlantic iPad launch, Quartz). Helped drive strategy behind key property and channel updates (digital strategies, homepage redesigns, ad unit capabilities, etc).
  • Starcom
    Media Supervisor
    Starcom Jun 2004 - Jul 2007
    Chicago, Il, Us
    National Media Strategy Planning for Miller Lite.National Media Strategy for Hallmark. National TV Buying (Primetime and Sports - NCAA Football and NASCAR) for Allstate Insurance and Sports Buying agency-wide (including Miller, Kellogg's, etc)

Jessica Murphy Skills

Integrated Marketing Digital Strategy Social Media Marketing Digital Media Advertising Digital Marketing Media Planning Strategy Marketing Strategy Media Buying Interactive Marketing Media Strategy Online Advertising Mobile Devices Advertising Sales Mobile Marketing Email Marketing Content Marketing Mobile Advertising Strategic Partnerships Lead Generation Strategic Planning Business Management

Jessica Murphy Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Advertising
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Advertising

Frequently Asked Questions about Jessica Murphy

What company does Jessica Murphy work for?

Jessica Murphy works for Bibrave

What is Jessica Murphy's role at the current company?

Jessica Murphy's current role is Business & Brand Leader, Fitness & Food Enthusiast!.

What is Jessica Murphy's email address?

Jessica Murphy's email address is je****@****ave.com

What is Jessica Murphy's direct phone number?

Jessica Murphy's direct phone number is +131259*****

What schools did Jessica Murphy attend?

Jessica Murphy attended University Of Illinois Urbana-Champaign, University Of Illinois Urbana-Champaign.

What are some of Jessica Murphy's interests?

Jessica Murphy has interest in Cooking, Dancing, Running, Singing, Food, Travel.

What skills is Jessica Murphy known for?

Jessica Murphy has skills like Integrated Marketing, Digital Strategy, Social Media Marketing, Digital Media, Advertising, Digital Marketing, Media Planning, Strategy, Marketing Strategy, Media Buying, Interactive Marketing, Media Strategy.

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