Overseeing all Paid Media & Experiential opportunities out of IPG Mediabrands, Havas, Initiative, and more…

Black Love, Inc. is the premier partner for celebrating 360 degrees of Black Love across original television & digital content, social media, and highly-engaging live activations. Our mission is to inspire healthy conversations on relatable topics at every stage of life, such as Single + Dating, Health + Sexuality, Marriage + Relationships, and Parenting. Black Love speaks authentically to the Black Community and is uniquely positioned to amplify the meaning of Black Love for today's Millennial audience.

♦ Developed and executed branded, multi-platform campaigns including custom content, event activations, and brand studies♦ Worked closely with creative team on pre-sales pitches and first-to-market opportunities ♦ Established and strengthened relationships with current and potential brand partners

♦ Developed and executed targeted campaigns with distribution partners, such as AT&T, Charter and Altice, that drive brand awareness and engagement in key markets♦ Worked closely with key cross-functional teams: Content sales, creative, digital and social, programming, production, talent and legal♦ Established and strengthened relationships with current and potential affiliate partners to increase network distribution

(Formerly CBS Outdoor - Re-hire)♦ Managed local outdoor and mobile advertising accounts and prospect potential new clients through cold calling and referrals♦ Acted as the liaison between internal creative department and clients to assist in the development of effective advertising campaigns♦ Worked closely with outside offices to execute advertising campaigns in other markets

♦ Worked closely with clients to ensure advertisers receive the proper mix (Ratings, CPM, Impressions, etc.) per their campaign goals♦ Ensured accurate execution of on-air promotions such as vignettes, billboards, sneak-peeks, and in-show integrations♦ Trained interns and assistants on daily ad sales activities and ensure the accuracy of their projects♦ Strengthened relationships with current and prospective clients, planning and buying groups

♦ Managed client expectations, discrepancies, liability, inventory analysis, and management reports♦ Oversaw daily maintenance of over $4mil of national spend and $5mil of direct response spend each quarter♦ Attained pertinent marketplace and competitive information from close agency and network contacts♦ Prospected potential new clients with viable budgets

♦ Supported 10 top selling Account Executives by following up on all requests from AE and/or client♦ Collaborated with marketing manager to develop and execute national marketing initiatives within the Los Angeles Market♦ Compiled and processed all sales paperwork (i.e. contracts, posting/production instructions, completion reports, etc.)

♦ Constructed strategic projects in marketing, brand/business development and P.R. for established and emerging small businesses♦ Assessed clients’ ROIs and adjusted their advertising plans accordingly♦ Assisted in planning professional business mixers in the Beverly Hills on behalf of the Mixxedin professional network

♦ Created overall brand awareness among college students on the campus of Pepperdine University

♦ Assisted with marketing, promotions, customer service, and brand awareness♦ Maintained social media accounts and discovered new way to utilize cost-free advertising vehicles, such as Craigslist.org♦ Followed up with clients to ensure their satisfaction and present special offers to increase returned business♦ Developed and presented competitive analyses to potential clients to increase confidence in their purchase♦ Planned VIP events for customer appreciation and marketing efforts

♦ Assisted with on air programming, media events and promotional opportunities♦ Created documents and decks for media/press releases highlighting theatrical and DVD releases♦ Assisted in the successful planning and execution of multiple season premiere screenings and parties for FX shows