Work closely with the Dean of the College of Arts and Sciences to deliver signature events and increase donor support and alumni engagementPrimarily responsible for managing the college’s Advancement Council and its philanthropy, annual meetings and related eventsDesign and deliver donor events including large regional showcase receptions, intimate stewardship presentations and dinners, Homecoming activities, retreats, etc.Provide leadership, structure, and strategy to college outreach programs such as the Voyages of Discovery, scholarships, college and departmental alumni relations activities, and advancement councilsFacilitate the use of AcademicWorks/ECUAward, the university’s online scholarship application and awarding system, and the stewardship of scholarship donorsEstablished a Voyages of Discovery working group within the college dedicated to increasing the prominence and funding of the seriesCollaborate with the East Carolina Alumni Association, Advancement Officers and other development professionals to coordinate fundraising efforts and alumni engagement Initiated and established a formal college-wide scholarship process and timeline along with several information sessions for departmental scholarship coordinators Created and lead a scholarship committee comprised of departmental representatives who will oversee and execute the complete scholarship process in coming yearsRoutinely work with the offices of University Advancement, University Scholarships, Financial Aid, and Financial Services on the scholarship awarding process and creation of new awardsServe on the college’s top leadership teams alongside associate deans and department chairs

Managed a variety of marketing projects including college-level blogs, social media, newsletters, publications, mailings, photography/photo shoots, signage, video production, web design, and e-mail campaigns simultaneously Established and implement branding images and messages for new or priority programs for both university- and college-level needsHandled media relations tasks including media advisories, press releases, and serve as the liaison between subject matter experts and mediaWrote news and features stories for university and college sites that are featured in a variety of publicationsWorked with the top administrators in the Chancellor’s Office, Advancement, Enrollment Services, etc. on a variety of projectsEmployed a communication plan with counselors and applicants leading up to key deadlinesLed the planning of signature events for special scholarship program finalists and admitted studentsMonitored and assessed qualified, prospective, and applicant data as needed to guide recruitment strategy and marketing messages Performed an aggressive recruitment travel schedule to key markets across the stateThe Honors College received nearly 40 percent more qualified student applications this year from last year as a result of increased recruitment initiatives Presented the benefits of the ECU Honors College at a variety of functions such as luncheons, conferences, individual and group campus visits, academic summer camps, etc.Collaborated with students, faculty, parents, donors, and other external constituents as neededSupervised undergraduate marketing student employees

Primarily responsible for the college’s scholarship program including fundraising and disseminating scholarship awards that support top education students Lead and manage a college-wide mission of building partnerships with the College of Education and a variety of constituents including a student advisory board, a professional advisory board that serves as a philanthropic arm to the college, current and prospective donors, a volunteer bureau, alumni and public school partners Established strategies for engaging alumni and stewarding donors that range from annual events (Educators Hall of Fame, Scholarship Recognition Ceremony, COE Graduate Recognition Ceremony, Homecoming, a holiday reception, board meetings, etc.) to mailings signed by the dean and marketing materialsServe as media and public relations contact also responsible for the college newsletter, Facebook page and other methods of communicating college accomplishments to key constituents, such as ECU magazine submissions and certain pages of the COE website

Served as instructor for Media Writing and Business & Professional Communication on the part-time basis as needed and as my schedule allows for the School of CommunicationMedia Writing covers writing for print, public relations, and broadcast and is a writing intensive course that requires extensive editing and a basic knowledge of these areasInstruct roughly 20 students in each of these courses, which are required of communication majorsDesign, deliver, and evaluate all course content

Produced and/or edited text used for promotional materials ranging from feature stories, mailers, ads, brochures, annual reports, publication lists, etc. that reach campus- to nationwide audiencesServed as primary writer for PURPLE! magazine (www.ecu.edu/purple) and contributing writer for East magazine (http://www.ecu.edu/cs-admin/mktg/east/)Helped with conceptualization of online publication PURPLE! magazine Worked with communications staff to coordinate interviews and photography for a variety of publications Routinely worked with clients and designers to ensure client satisfaction and use of correct writing style with each project

Developed and implemented internal and external marketing strategies including web content and promotional materials, contests/raffles, events (seminars, lunches, etc.), and sales callsTraveled to referring and non-referring offices to build strong referral relationshipsPresented and treatment planned high-end cosmetic dental procedures for particular patientsPlanned and hosted a number of continuing education events for Fayetteville dental professionals