Jessica Richardson Email and Phone Number

Growth & Product Innovation MU Activation Lead* Originate, qualify, and mobilize new opportunities* Build and grow the MU business, developing scalable GTM strategies, thought leadership and account plans* Develop Product Innovation strategies and value architecture* Provide strategy and solution development to support new business and existing client relationships* Thought-leader in Product Innovation challenges, trends, solutions, economics

Led large cross-functional teams, responsible for orchestrating high-performing teams of 20+ across marketing, tech, & sales.Directly sold $4M+ in digital growth and product experience optimization and marketing services in 20/21. Managed 4 client relationships in 2021, responsible for on-time delivery, and identifying signals for client health, renewal, and expansion opportunities. Direct management of 8 direct reports and 15 project team member’s success by coaching and mentoring them in their careers and providing the space to safely practice new skills on accounts.Developed new service models and approaches for client delivery for go to market data-driven redesigns and innovative experiences. Shaped a new offering for our practice and turned it into a reusable and sellable capability.

Digital Product Growth & Performance Lead- Managed diverse clients e.g., B2B IT, Grocery, Retail, FinSer, SaaS, Resources, and Consumer goods worth over $3 million in studio revenue per year, including keeping 10+ people staffed on projects.- Led digital optimization and personalization programs across many different industries and business sizes with a high success rate for renewals/expansions on all accounts resulting in $5M in sales.- Led multiple short-term strategy projects to enable rethinking of client’s digital experience.- Developed test & learn roadmaps, planning and execution of over 100+ A/B & MVT experiments resulting in 15% lifts to primary KPIs and +7M in revenue. - Managed a team of 11 as the lead optimization strategist, to re-envision and optimize client’s website experience utilizing an iterative, data-driven approach resulting in incremental value of $80M*

Built an advanced experience optimization program from stage 0 and successfully implemented a test & learn culture.Led the optimization team end-to-end from ideation, planning, development & analysis providing data-driven insights.Partnered with marketing and product teams to translate business objectives into test & learn strategies to create a prioritized optimization and personalization roadmap.

Responsible for driving, defining, planning & prioritizing the execution of eCommerce website features and functionality. Managed cross-functional eCommerce initiatives, including vendor teams, coordinating efforts across 40+ stakeholders.Developed product strategy, conducted customer research, designed user experience, and provided specifications for website features.

Created standard work instructions and delivered 3 part training to 25 employees for a simulation production tool, resulting in decreased learning curve of 60%.

Developed and integrated a RCO (rapid changeover) software tool that streamlined the changeover process reducing going-to-target machine downtime by 27% and helped eliminate the chances of incorrect entries and defective products.

Prepared a comprehensive work load study observing waste and balanced the load across 4 workers.