•Develop paid ad campaign messaging, themes, and creative for use on diverse platforms. •Creative formats used include social media in-feed/stories, animated HTML5, motion graphics, programmatic display ads, and videos.•Review project requirements to plan workflows and evaluate deadlines.•Write weekly blog posts and website content to improve organic search traffic. •Increased internal organic traffic year-over-year by 200%. •Increased number of qualified sales leads through form on site.•Conduct market research and competitor analysis to identify gaps and opportunities for clients.•Implement marketing automation tools to streamline and automate repetitive marketing tasks•Write and edit ad copy for social media and radio spots.•Developed, designed, and implemented a new corporate visual identity.•Stay current on best digital practices for better user experiences.

At VanDyk Mortgage, I dug deep into strategy and analytics to create experiences that resonated with customers. I helped corporate and franchise branches with their marketing efforts.•Created and deployed social media content, engaged with audiences, and boosted reach with strategic ad campaigns on Facebook/Instagram. •Grew corporate FB business page followers by 20%. •Managed content for corporate Facebook, LinkedIn, Instagram, and Twitter accounts•Helped franchises develop websites and social media pages to promote businesses.•Wrote copy for internal and external corporate communications. •WordPress blog posts, emails, website copy, and press releases.•Optimized website content and images to improve search engine rankings.•Monitored and evaluated website analytics to identify trends and opportunities for improvement.•Managed projects for multiple clients and ensured deadlines were met on time.Notable Projects:•Created and implemented multiple successful lead generation campaigns using Facebook Ads/Meta for Business.•Assisted in launching Social Survey reputation management software for all sales employees.•Reviewed and updated corporate brand guidelines for 2018.•Helped develop, design, and create a corporate recruiting website.

This hybrid Marketing/IT role leaned heavily on web design, digital best practices, and implementing strategies to boost corporate digital presence. •Created and published websites for Loan Originators and regional Branches.•Managed corporate website and social media channels.•Wrote copy for web pages.•Developed, implemented and analyzed digital ad campaigns on Bing, Facebook and Google Ads.•Designed graphics and created videos for distribution on digital media and internal communications.•Wrote copy for corporate communications - WordPress blog posts, internal emails, website content and press releases.•Assisted in monitoring branding across all digital media.•Wrote content to improve website SEO.Notable Projects:•Created and deployed over 100 new sales websites for employees throughout the USA.•Improved corporate website ranking on search engines for targeted keywords.

Greenleaf Hospitality Group owns the Kalamazoo Radisson Plaza Hotel & Suites and the restaurants & retail outlets within it. My work was done agency style, where I was assigned clients and billed them for specific projects.As a graphic designer, I:•Designed digital and print marketing materials for clients in the restaurant, fitness, and special events industries•Wrote copy for print and digital advertisements•Created, scheduled, and deployed email marketing campaigns using Constant Contact •Refined email marketing strategy to improve click-through rate•Maintained brand standards for multiple retail outlets•Managed and tracked vendor invoicesNotable Projects:•Collaborated on RIO Coffee Shop rebranding project - from concept to final product•Helped launch Zazio's rebranding project

Winner of Ratebeer's Best Bar in Michigan for three years in a row, The Beer Exchange is a full-service bar and restaurant with a focus on craft beer.As a beer-marketer extraordinaire, I:•Managed and created content for all social media platforms (Facebook, Instagram, YouTube)•Oversaw consistency in brand image and message•Managed media relations and maximized media opportunities •The Beer Exchange was featured on the TV series Brew Dogs and received local news coverage for special events•Wrote and distributed press releases to local media•Designed print and digital promotional graphics•Coordinated and executed events with local non-profits and business partners Notable Projects:•Helped plan Winter Craft Beer Celebration event, which brought in 125+ people to our venue. I booked bands, food vendors and created all promotional items for this event.

Western Michigan University's Office of University Relations creates a wide variety of print and electronic media and establishes University standards and guidelines for all internal and external communication. Responsibilities:•Designed print and digital graphics that followed university brand guidelines - major projects included Annual University Directory and Welcome Buttons for new students•Wrote copy for print and digital designs•Managed CMS database of over 37,000 photos •Responded to media requests for photos•Color corrected and retouched photos •Developed content for weekly social media posts•Monitored social media pages for compliance•Helped coordinate and execute Annual Campus Classic 5K Run •Duties included reaching out to donors for raffle items, designing t-shirts and other event materials, setting up and working event.Please note: I was absent from this position from February - July 2015 to study abroad in France and resumed it when I came back.

Imperial Beverage is a long standing member of the Michigan distributing scene. Owned by Kalamazoo’s Cekola family, Imperial works to build profit and identity in Michigan restaurants and retailers through the selection of fine wines, craft beers, sodas and mixers.This internship consisted of two different components-Point of Sale (POS) and Special Events.POS responsibilities:•Managed and updated company Facebook and Twitter accounts•Designed graphics (posters, banners, fliers) for special events and clients•Organized and cataloged promotional inventory•Updated online catalogSpecial events responsibilities:•Coordinated and executed Imperial Beverage sponsored events held at the Arcadia Creek Festival Place in downtown Kalamazoo •Major festivals included: Rib Fest, Blues Fest and Island Fest•Maintained positive relationships with festival coordinators•Set up festival site •Worked events and ensured everything ran smoothly •Trained volunteers on-site

What I Did:-Created company presentations and wrote company-wide communications-Processed employee requests-Planned large company events, including the Annual Service Awiard Ceremony, Family Picnic and trip to Chicago-Filed for HR & Accounting departments

As a sales associate and cashier, I:-stocked and faced shelves-managed cash register-helped customers find items in store or order through catalog-took phone calls-answered questions and resolved problems