Managed a specialized team. Lead the implementation and oversight of marketing strategies in support of property management, investor relations, new development and brand management. Created and managed multi-million dollar budgets to support existing portfolio of properties, the lease-up of new communities and corporate branding. Carefully analyze all initiatives and adjust as needed to maximize results.

Led the restructuring of the marketing team in support of organizational goals. Create and implement marketing strategies supporting a portfolio of apartment communities, focusing on data-driven decision-making and careful performance management of all campaigns. Implemented total brand refresh.

Oversee and implement marketing strategy and tactics for entire portfolio of Timberland Partners properties. Evaluate and oversee all advertising initiatives, including implementation and management of paid search campaigns. Analyze data from CRM system to ensure high performance of all marketing support. Create and implement initiatives to improve and maintain positive customer relationships and identify potential pain points. Monitor industry trends and competitors.

Create and implement marketing strategy for Elevate Living's portfolio of 37 apartment communities. Extensive digital marketing focus, including content creation, website management, SEO and PPC strategy, and social media initiatives to create leads, lease apartments and maintain long-term resident relationships. Oversee creation of marketing materials that abide by brand standards and distinguish Elevate Living in the marketplace. In-depth analysis of marketing data to evaluate performance and identify opportunities for growth and improvement.Extensive expertise in Google Analytics, Google AdWords, Microsoft Office, Facebook Ad Manager and Yardi Systems.

Develop and implement strategic marketing plan to maximize organizational growth and exposure. Create new ways to reach our patient market independent from traditional outside referrals. Maintain strong relationships with referral sources and ensure continuing partnership. Manage the 21st Century Study Club and OMS Specialists Lecture Series, and numerous other OMS events.

Consultant and speaker on utilizing social media as an integral part of an organization's overall marketing plan. Courses taught through Alexandria Technical and Community College, as well as Anoka Technical College. Guest speaker at MnCCECT, ATCC Non-Profit Conference, SHRM and Lakes Area Marketing Conference.

Coordinate and lead marketing‐related initiatives to maximize brand and product exposure to stimulate customer interest in both new and existing products and help build a positive brand image. Responsibilities range from special event coordination, web and social media management, copywriting and implementing strategic initiatives to achieve growth goals.

Led all marketing and communications initiatives, including strategic planning, advertising, as well as brand and website management. Establish marketing plan that effectively supports and promotes each branch of the organization.

Led all direct response initiatives in both the consumer and business channels. Manage loyalty program to maintain long‐term relationships in a high‐turnover industry. Initiate acquisition campaigns utilizing customer segmentation data, with record‐setting results. Manage direct communications budget.

Worked directly with VP of Sales and Marketing to coordinate all marketing and sales support initiatives. Developed relationship with graphic design firm, and worked to establish sales collateral. Assisted in the revision of website format and text to establish a more user friendly environment.

Assist customers in finding the appropriate gear for a wide assortment of outdoor hobbies and activities.

Support the WEA office administrator and marketing team by pulling sales reports, assisting in new album launch, special event planning and job shadowing to better understand industry operations and standards.