‣ Strategize and execute multi-channel online advertising, branding and promotional initiatives and report on their performance.‣ Monitor and report to VPs performance of online advertising, marketing and promotions on weekly and monthly basis. Track and manage profit margins on CPG products and create growth strategy that meets financial goals. ‣ Collaborate with VP of Sales, VP of Marketing, and Content Specialist to identify needs and opportunities to ensure that the online marketing strategy is meeting the overall company business objectives. ‣ Day to day management of online marketplaces, including Amazon Seller, Amazon Vendor, Walmart and company website.‣ Inventory planning and projections for multiple online channels based on historical sales using Kanban system. ‣ Monitor and support Amazon advertising consultant including ad review, budget maintenance, ACOS targets, and monthly ROI monitoring. ‣ Plan and execute social media, website and email marketing campaigns to grow sales and increase customer retention.‣ Oversee International Brand Standard, communicating with a licensee network of 20+, worldwide partners.‣ Manage graphic designer and design consultants to deliver photography, print, website and social media assets. Maintain repository of product images and labels, ensuring version control and regulatory standards. ‣ Manage website team, overseeing daily tasks and special projects including UI/UX, promotions, product updates and website security.

‣ Day to day management of online marketplaces, including Amazon Seller, Amazon Vendor and Walmart.‣ Monitor and report to VPs performance of online advertising, marketing and promotions on weekly and monthly basis. Track profit margins, COGS, advertising ‣ Collaborate with VP of Sales, VP of Marketing, and Content Specialist to identify needs and opportunities to ensure that the online marketing strategy is meeting the overall company business objectives. ‣ Plan and execute Amazon advertising, branding and promotional initiatives and report on their performance. ‣ Inventory planning and projections for multiple online channels based on historical sales using Kanban system. ‣ Monitor and support outside consultant managing Amazon Advertising, including ad review, budget maintenance, ACOS targets, and monthly ROI monitoring. ‣ Plan and execute social media, website and email marketing campaigns to grow sales and increase customer retention.‣ Oversee International Brand Standard, communicating with a licensee network of 20+ major partners to ensure partners' website and collateral meets the requirements.‣ Maintain repository of product labels, ensuring version control and regulatory standards. ‣ Manage website team, overseeing daily tasks and special projects including UI/UX, promotions, product updates and website security.‣ Manage customer service team, overseeing daily responsibilities and SOPs to improve customer experience.

‣ Research news articles, scientific studies, and social media trends to curate website and social media content.‣ Direct and post content on social media platforms. (Facebook, Twitter, LinkedIn, Instagram, Pinterest)‣ Develop and manage ad campaigns for Facebook and Instagram, effectively driving brand awareness, engagement and traffic to social media pages.‣ Produce graphic design materials, such as product packaging and trade show graphics, in Adobe Photoshop and Adobe Illustrator.‣ Oversee International Brand Standard, communicating with licensee network of 20+ major partners to ensure partners' website and collateral meets the requirements.‣ Maintain repository of product labels, ensuring version control and regulatory standards. ‣ Update label content and order labels for 20+ products, including international versions.‣ Manage web administration team, overseeing daily tasks and special projects including website promotions, product updates and website security.‣ Manage key online retailer accounts, tracking sales and metrics.‣ Administer global trademarks, engaging trademark firms, tracking renewals and filing marks directly with USPTO.

‣ Create mini-websites within the corporate framework using HTML, CSS and PHP. ‣ Interact with marketing departments in 15 cities to troubleshoot website problems, and design specialty ads, mini-sites and polls. ‣ Respond to problem tickets regarding ad booking, blogs, website functionality, Google search utility and bugs. ‣ Train users on the backend newspaper print to web publishing system. ‣ Interact with IT developers, passing along tickets and testing code prior to rollout.

‣ Create press releases, magazine articles, newsletters, and promotional copy for literature. ‣ Maintain three corporate websites and update content. ‣ Develop and implement search engine optimization strategy, ensuring and monitoring website usability, web traffic, and e-commerce sales and reporting on trends each month. ‣ Design marketing collateral such as brochures, flyers, business cards, e-mail advertising, Flash banners, and interactive CD’s in collaboration with marketing department. ‣ Coordinate translation of promotional materials and websites into 8 different languages. ‣ Maintain marketing database including customer prospect files.