Jessica Mitchell

Jessica Mitchell Email and Phone Number

Marketing Executive | Innovation Leader | eCommerce @ Philz Coffee
Jessica Mitchell's Location
San Francisco, California, United States, United States
Jessica Mitchell's Contact Details

Jessica Mitchell personal email

n/a
About Jessica Mitchell

I’m a Marketer, Innovator and DTC executive with deep experience driving growth in CPG, Retail and DTC eCommerce. My expertise spans food, beverages, décor, luxury jewelry and financial services. With a breadth of experience in brand marketing, innovation, consulting and eCommerce in the US and China, I’m able to leverage a unique perspective with an omni-channel, highly collaborative approach. I’ve worked in public, private and joint ventures and thrive in entrepreneurial environments as well as established companies. As a marketer, I’m passionate about connecting the consumer experience to the creation of marketing campaigns that get results. I’ve developed campaigns that include traditional advertising (TV, print, radio, OOH) to digital (email, organic/paid social, display, SEO), PR and influencers, working with creative teams, agency partners and media networks to optimally reach target consumers with compelling messaging and positive ROAS. I’ve worked with big, small and scrappy budgets, negotiating to build the best campaigns with spending that measurably drives business results.As an innovator, I’ve led teams through every stage of growth, from developing the kernel of an idea to launching new product platforms to entering new markets. I’m energized by opportunities to create human-centered solutions that address unmet needs while working with cross-functional teams to develop a creative and operationally-sound path forward. Initiatives I’ve led have achieved over $50MM in sales in their first three years and have sustained or grown their market position for over a decade or more.

Jessica Mitchell's Current Company Details
Philz Coffee

Philz Coffee

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Marketing Executive | Innovation Leader | eCommerce
Jessica Mitchell Work Experience Details
  • Philz Coffee
    Vp Of Marketing
    Philz Coffee Oct 2024 - Present
    San Francisco, Ca, Us
  • % Arabica
    Head Of Marketing
    % Arabica Sep 2023 - Sep 2024
    Hong Kong, Discovery Bay, Hk
    Marketing, eCommerce and Retail growth strategy and planning for a high growth, super-premium international coffee brand, expanding into the US. Leading eCommerce launch for US business and new store marketing.
  • Jpm Innovation Consulting
    Marketing | Innovation | Ecommerce Consultant
    Jpm Innovation Consulting May 2023 - Sep 2024
  • Gump'S San Francisco
    Head Of Marketing | Vice President, Marketing And Ecommerce
    Gump'S San Francisco Apr 2020 - May 2023
    San Francisco, California, Us
    Led digital marketing, direct mail, customer strategy and eCommerce business focusing on re-engaging customers and re-building multi-channel business under new entrepreneurial ownership.
  • University Of California, Berkeley, Haas School Of Business
    Professional Faculty, Fundamentals Of Design Thinking
    University Of California, Berkeley, Haas School Of Business Aug 2018 - Jan 2021
    Berkeley, Ca, Us
    Taught Human Centered Design in core MBA curriculum. Co-developed curriculum and taught MBA candidates Design Thinking concepts, innovation tools and processes through lectures, group projects and individual assignments. Managed and mentored team of Graduate Student Instructors.
  • Peet'S Coffee
    Head Of Retail Marketing | Senior Director, Marketing
    Peet'S Coffee May 2018 - Nov 2019
    Emeryville, Ca, Us
    Led Retail Marketing for café business across product strategy, pricing, merchandising, Peet’s app, mobile-order-ahead and loyalty programming for Peet’s Coffee shops in the US. Oversaw all in-store and out-of-store marketing programs.
  • Peet'S Coffee
    Peet’S China Jv – International Development Lead | Senior Director Innovation
    Peet'S Coffee Apr 2016 - Apr 2018
    Emeryville, Ca, Us
    Led strategy and development for Peet’s market entry into China, with the successful launch of Peet’s Coffee in October 2017. Co-developed flagship retail café strategy across store design, menu, customer journey and operations to bring Peet’s to Shanghai with the company’s first in-store coffee roastery and bakery.
  • Peet'S Coffee
    Senior Director Of Innovation | Director Of Innovation
    Peet'S Coffee Oct 2014 - Mar 2016
    Emeryville, Ca, Us
    Developed and launched innovative new products across multiple lines of business including ideation, prototyping, experimentation, refinement, and launch strategy for both consumer products and retail businesses. Launched Peet’s Ready-to-Drink bottled coffee, leading product prototyping, consumer testing, co-manufacturer development, new supply chain and marketing program for pilot launch. Reached #1 selling cold brew within 12 weeks of launch, leading to rapid expansion and creation of new division.
  • Peet'S Coffee
    Director, Brand Marketing
    Peet'S Coffee Feb 2013 - Sep 2014
    Emeryville, Ca, Us
    Managed Peet’s branding and marketing campaigns to drive brand awareness during rapid market expansion. Developed and led local marketing campaign to launch Peet’s into new Midwest and East Coast markets, Peet’s first significant expansion outside California, driving consumer awareness and traffic to 80 new stores through traditional, digital and social media, PR and grassroots community marketing.
  • Peet'S Coffee
    Senior Manager, Marketing And Consumer Insights
    Peet'S Coffee 2010 - Jan 2013
    Emeryville, Ca, Us
    Managed consumer marketing, insights, packaging design and new product development for Peet’s consumer products business.
  • Campbell Soup Co
    Brand Manager | Marketing And Innovation
    Campbell Soup Co Sep 2006 - Feb 2010
    Camden, Nj, Us
  • Campbell Soup Co
    Associate Brand Manager, Marketing And Innovation
    Campbell Soup Co Nov 2003 - Aug 2006
    Camden, Nj, Us

Jessica Mitchell Skills

Consumer Products Strategy Customer Insight Marketing Brand Management Cross Functional Team Leadership Competitive Analysis Marketing Research Product Innovation Brand Architecture Segmentation Marketing Strategy P&l Management Market Research Management Shopper Marketing

Jessica Mitchell Education Details

  • Brown University
    Brown University
    Political Science
  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Mba With Distinction
  • Syracuse University, Florence Italy
    Syracuse University, Florence Italy
    Medieval And Renaissance Studies
  • University Of Michigan
    University Of Michigan
    Master Of Business Administration - Mba

Frequently Asked Questions about Jessica Mitchell

What company does Jessica Mitchell work for?

Jessica Mitchell works for Philz Coffee

What is Jessica Mitchell's role at the current company?

Jessica Mitchell's current role is Marketing Executive | Innovation Leader | eCommerce.

What is Jessica Mitchell's email address?

Jessica Mitchell's email address is jp****@****ets.com

What schools did Jessica Mitchell attend?

Jessica Mitchell attended Brown University, University Of Michigan - Stephen M. Ross School Of Business, Syracuse University, Florence Italy, University Of Michigan.

What skills is Jessica Mitchell known for?

Jessica Mitchell has skills like Consumer Products, Strategy, Customer Insight, Marketing, Brand Management, Cross Functional Team Leadership, Competitive Analysis, Marketing Research, Product Innovation, Brand Architecture, Segmentation, Marketing Strategy.

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