Jessica Portilla Email & Phone Number

United States

United States

Pembroke Pines, Florida, Us

San Juan, Puerto Rico, Us

London , Co

Management level Account Management/Digital Ad Tagging Operations for a diverse list of GM agency/brand clients: Horizon Media (LG, Sprint and Boost Mobile), Unilever, Mindshare, Starcom, Bank of America, UPS, Estee Lauder Companies, Under Armour, and Dunkin DonutsSupervised and onboarded a team of Technical Account Managers throughout different everyday research campaign scenarios encountered on Kantar proprietary Ignite platform as well as in campaign lifecycle. Created training presentations and guides for incoming TAM members.Trained team of Technical Account Managers on their role & responsibilities according to company best practices. Managed a campaign/client workload of up to 50 concurrent research campaigns, all under tight deadlines. Key liaison and facilitator between internal & external agency contacts throughout project life cycle. Facilitated the gathering, analyzing and sharing of research campaign findings with an emphasis on areas of brand opportunity for optimization and ROI.Lead project kick-off calls and weekly analysis calls with agency/brand contacts regarding key campaign directives/tactics, brand milestones, project proposals, & final media placementsAccountable for campaign results via daily monitoring, observation, testing and analysisProposed & cultivated a proactive approach to anticipating research issues by establishing a QA process for thorough analysis from initial research campaign findings. Created internal email template (format & design) with on- brand look & feel in which to communicate preliminary and final research campaign findings to external contacts/clients. Conducted skillful campaign troubleshooting via collaborative communication with agency/brand in-house ad traffickers & media teams to resolve online ad/media trafficking issues.

London , Co

Senior level Account Management/Digital Ad Tagging Operations for a diverse list of clients such as LG, Unilever, Starcom, UPS, Mindshare, OMD, Bank of America, etc. Promoted within a year to Senior level account management.Past clients:Anheuser-Busch InBev, Estee Lauder Companies,Progressive, Suntrust, Dunkin Donuts, Hershey's, InterContinental Hotels Group, Emirates Airlines, Starwood Hotels, etc.Main point person for both clients and internal contacts alike in charge of the day-to-day digital ad tagging and campaign operations of upwards of 30 market research studies/campaigns running concurrently. Managing project workflow while keeping track of key milestones communicated to both internal/external clients to keep all parties involved throughout the lifespan of each study, determining campaign optimization and ROI on client investments. Fully immersed in the ad tagging operations process from campaign inception to completion in accord to project proposals, media plans, and T-sheets. Conducting daily QA checks against all research studies in aims of identifying areas of improvement and opportunity to provide effective campaign management. Providing a proactive approach to campaign life while anticipating issues before they can hinder research findings. Delivering skillful campaign troubleshooting through the use of collaborative communications with advertisers/ad traffickers/publishers to solve ad trafficking/media tracking issues as necessary.

El Segundo, Ca, Us

Account Management for Proctor & Gamble Brands, Crest and Oral-B USH & U.S. Project Manager for Gillette Venus Sweden Worked with client/agency partners on research group immersions to develop campaigns as wellas to determine consumer insights, documented consumer profiles to be used in print & online media, conducted competitive research against main competitors for quarterly analysis reports.Researched prospective new business competitors and outlined areas of opportunity within theU.S. Hispanic market, maintained & ensured project timelines be followed closely to meet quarterly client goals, managed an allotted budget of $1M to distribute amongst Print/TV/Digital/Radio initiatives, developed custom content/templates alongside key media vendors for product integrations and digital initiatives appealing to the USH consumer, planned/directed key social media event as featured Facebook & Instagram, coordinated Miami based blogger presence at key social media event

New York, Ny, Us

Account Management for MasterCard & General Motors- LATAM/LAC Worked alongside client/ agency partners to successfully align & research B2B/B2Ccommunications viable for Miami and LATAM cardholders,conducted QA reviews on all B2B copy material as well as copyright/legal disclosure translations to be used in print and online material (Merchant offers/assets to be uploaded in MasterCard Web Platforms), translated B2B/B2C copy and collateral material for premier cardholders offers in Spanish/English/Portuguese for premier MC cardholder offers, developed and ensured timelines for production were met while working alongside partner production houses and key agency partners, secured timely delivery of footage/content for key radio,TV, and online sponsorships (FOX sports, ESPN, UEFA Champions League), researched against main competitors and sought opportunities in the LATAM market, produced quarter competitive analysis reports to deliver for key client meetings

London, Greater London, Gb

Conducted market research and competitive analysis for the CVS/Pharmacy andAvaya accounts, worked alongside account teams in brainstorming sessions to develop both local & regional marketing strategies for CVS Minute Clinic initiatives, secured confirmation of media placements from outside vendors for radio, TV, and print media for the CVS and Avaya accounts, helped with minor copy editing for USH and LATAM markets.