TWIC is a not-for-profit focused on educating and inspiring young women to choose career paths in the construction industry by sharing the stories of current women in the construction industry, allowing us to break down myths and break down barriers. • Working closely with the founders • Creating and executing the charity marketing plan • Responsible for the launch and running of the charity's digital footprint, such as socials. • Mentoring junior members of the team on marketing and promotional tactics.

Internal and external marketing communications focus on national campaign activations.Branding-focused campaigns include the delivery of a brand video, anniversary campaign, etc.Handle campaigns' development, execution, and management, working with both internal and external stakeholders. Managed multiple projects from conception to completion while meeting tight deadlines.Manage the website and analysis website analytics data to measure the effectiveness of published content, including the writing of articles in the news section. Developed and manage social media, including content writing and post-development. Maintain and develop a library of approved images and other digital assets used in content creation.Focused on event management for the brand's hosted events and industry-sponsored events.

Both internal and external marketing communications and content development with an external focus on the Building and Infrastructure segments.B2B campaigns, development, execution and management, working with both internal and external stakeholders. Managed multiple projects from conception to completion while meeting tight deadlines.Website management analyzed website analytics data to measure the effectiveness of published content. Digital marketing automation development and management of eDM’s. Social media development and daily management.Collaborated with the marketing team to create content for various campaigns, including email and social media. Conducted interviews with subject matter experts to gather information for articles. Adapted writing style according to the target audience’s needs and preferences. Generated ideas for new content formats that would be attractive to readers. Maintained and developed a library of approved images and other digital assets used in content creation. Wrote and created technical manuals and SOPs for corporate use, including video SOP creation for events and merchandising management.

Marketing Promotional Manager responsible for day-to-day marketing management, planning & budgeting, building & maintaining relationships with franchise partners, suppliers & internal staff.Led promotional deals and buying guides and ensured the marketing and category management team reached tight deadlines.Monitored competitor activities related to promotion initiatives. Supervised a team in developing promotional campaigns. Created and distributed promotional materials such as flyers, brochures, and in-store POS kits. Planned budgets for marketing campaigns and tracked expenses against them.Negotiated contracts with vendors providing promotional services. Organized events to promote products and services.Developed and implemented promotional campaigns to increase brand awareness. Drafted presentations outlining upcoming promotions for internal stakeholders. Created and managed campaigns for special events, including TV commercials, radio spots, print ads and digital media. Coordinated with media outlets to secure advertising placements at competitive rates.

Managing the operations team consisting of the customer service team, project coordinators, and estimators. Maintaining the overall books and payroll and ensuring the trade calendars are booked solid. Heavy focus on managing the design and marketing for the business.Managing a team of 10 office staff and creating the brand identity & market presence from the company’s inception and creating and designing brand guidelines, logo, and direction creatively. Some design executions involve the fleet design, hoarding, signage, uniforms, all stationery items, website & social media.Working with the directors to create a marketing strategy and plan based on the overall business objectives and growth plans. Executing marketing plans, ensuring maintenance leads, and securing over 30% quarterly growth in the maintenance division. Creating all company policies, procedures, contractual agreements, SWIMS, and other documentation. Managing the office and office staff, ensuring deadlines are met. Managing maintenance operations, such as fleet maintenance, tools, and stock in the warehouse, are maintained and refilled/accounted for. Call centre admin staff fill and maintain the trade calendar correctly. All trades are well presented in branded uniforms, and maintenance kits in their vehicles are up-to-date and stocked. Manage Xero, reconsolidation, payments, payroll, and stock.

Starting off as a mid-weight designer, working up to Senior Designer leading the design team in the marketing team. Managing day-to-day design, brand & marketing initiatives. Heavy focus on interior styling & market trends. Managing a design team of 3 and ensuring all deadlines are met and briefs are fielded. Creating a brand guideline and visual direction is still utilised today. Creating seasonal directories, lookbooks, and digital shopping catalogues from concept through final print production. Content creation and creative design for weekly EDMs, Social media tiles, and website banners. Design of the new branded website and coordination.

Print press based graphic designer in production department. Checking & creating artworks, knife lines & running the CTP machines.

Main publication Sydney Morning Herald & The Good Food Guide. Focus on advertisement & customer service. Marketing campaigns for local advertisers.