Senior Manager, Insights And Growth Strategy
San Mateo, California, Us
First marketing insights hire to build out a full analysis of the company's competitive landscape and build products and lead generation strategies to enable the company to grow from $230M (Series A) to $750M (Series B) valuation. - Collaborated with the CEO to create a prioritization model, which led to the identification of high-value customers with a strong product-market fit to drive revenue growth.- Enhanced sales productivity by 90% through the identification of Marketing Qualified Leads (MQLs)- Assisted the organization in penetrating a new market segment, resulting in generating an additional $250K of revenue.- Performed data-driven analysis to enhance the company’s position, by gaining insights into competitors’ products, business models, pricing structures, market trends, and other external influences.- Pioneered the company’s first user research initiative to collate consumer insights, subsequently delivering key recommendations to key stakeholders and executive management to increase customer retention and uptake. - Influenced product decision-making by synthesizing various qualitative and quantitative insights to analyze user experience, spot trends, and market opportunities.- Collaborated with cross-functional teams and executive-level leaders to devise account-based marketing, branding, and international growth strategies.- Assisted sales through consultative selling by creating data-informed collaterals and formulating a wargaming strategy.Firework is a Series B start up backed by Softbank and Amex Ventures.
