- Lead, design and implement research initiatives to optimize strategy for multi-billion global business.- Distill data into actionable insights. Interpret research data to craft narratives that pinpoint potential opportunities and risks, construct war-gaming scenarios, and forecast trends.- Present recommendations to senior leadership and connect insights across the organization, influencing strategic planning and business execution.

First marketing insights hire to build out a full analysis of the company's competitive landscape and build products and lead generation strategies to enable the company to grow from $230M (Series A) to $750M (Series B) valuation. - Collaborated with the CEO to create a prioritization model, which led to the identification of high-value customers with a strong product-market fit to drive revenue growth.- Enhanced sales productivity by 90% through the identification of Marketing Qualified Leads (MQLs)- Assisted the organization in penetrating a new market segment, resulting in generating an additional $250K of revenue.- Performed data-driven analysis to enhance the company’s position, by gaining insights into competitors’ products, business models, pricing structures, market trends, and other external influences.- Pioneered the company’s first user research initiative to collate consumer insights, subsequently delivering key recommendations to key stakeholders and executive management to increase customer retention and uptake. - Influenced product decision-making by synthesizing various qualitative and quantitative insights to analyze user experience, spot trends, and market opportunities.- Collaborated with cross-functional teams and executive-level leaders to devise account-based marketing, branding, and international growth strategies.- Assisted sales through consultative selling by creating data-informed collaterals and formulating a wargaming strategy.Firework is a Series B start up backed by Softbank and Amex Ventures.

As a founding team member of the competitive strategy team, I examined the competitive landscape of e-commerce and formulated business strategies leveraging data analytics and advanced modeling. I supported the company’s major initiatives by collaborating with Business Units (Sneakers, Handbags, and Watches), Corporate Strategy, and Marketing. This led to my recognition with the company’s second highest award for substantial impact. - Proposed go-to market strategy by identifying and assessing market opportunities, and analyzing KPIs.- Established scorecards to monitor business performance. Led the launch of the Handbags category.- Conducted market research to analyze customer purchasing behaviors, profound user and site experiences across a wide range of online and app platforms, thereby delivering quantifiable strategic recommendations.- Constructed models utilizing data and generated visual representations to bolster business-oriented recommendations.- Interpreted research data to craft powerful and insightful narratives that pinpoint potential opportunities and risks for the business, construct war-gaming scenarios, and forecast significant trends.- Spearheaded a cross-functional team of 50 to establish the data infrastructure from scratch, while overseeing a team of 6 to implement API integration and create Tableau dashboards for facilitating agile analysis.

Supported global business strategic planning, resource modelling and forecast for operations that generated $3B revenue

- Led pricing and wargaming strategy for bid proposals. Analyzed firm competitiveness and developed scenarios by comparing and contrasting pricing & margins of product offerings. Proposed pricing strategy to C-level executives, resulting in winning multiple programs with $100M+ revenue. - Worked directly with CFO in company-wide resource planning, driving efficiency and cost savings.Earned award for providing key insights to the Business Development and the Finance teams.