• Created and launched a successful shoe cleaning and customization business, serving a growing customer base with a focus on quality and attention to detail.• Developed and implemented effective marketing and sales strategies, resulting in steady business growth and customer retention.• Oversaw all aspects of business operations, including staff management, customer service, inventory management, and financial reporting.• Collaborated with clients to understand their specific needs and preferences, offering personalized shoe cleaning and customization services that exceeded expectations.• Stayed up-to-date with the latest shoe cleaning and customization techniques and trends, incorporating new products and services into the business as appropriate.• Cultivated strong relationships with suppliers and partners, negotiating favorable terms and securing the best prices for materials and equipment.• Built a team of dedicated and skilled professionals, providing ongoing training and mentorship to ensure high-quality service delivery.• Maintained a strong online presence, leveraging social media and e-commerce platforms to reach new customers and expand the business.• Managed budgets, tracked financial performance, and identified areas for improvement, ensuring the long-term sustainability and profitability of the business.• Established the company as a leading provider of shoe cleaning and customization services, earning a reputation for excellence and attracting repeat business and referrals.

• Oversee and manage Social Community Communication, Partner Marketing, Brand Events and Corporate Communications/PR.• Working with Customer Experience, Human Resources, Public Relations and Social Media Marketing to develop and implement brand awareness campaigns in line with company objectives and positioning.• A point of contact within Marketing for cross department initiatives, ie, ESG, D&I, Conn’s Care’s and other related areas to develop plans and implement execution while working in close collaboration with multiple stakeholders• Develop word of mouth strategies that involve activating brand fans to advocate for our product/service• Serve as administrator for crisis and/or weather-impacted communications needed to keep others informedin near real-time• Provide quality assurance and guidance for all aspects of copy and design for digital and social mediachannels• Active member in the implementation of strategies that elevate our brand in the market• Ensure social policies are in place and understood by internal teams, as well as social moderators.• Manage events and sponsorship strategy and execution• Leverage our customers as a strategic marketing asset in partnership with Customer Insights team• Serve as a communications advisor to our Marketing executive team• Lead internal communication initiatives where applicable• Partner with Campaign Marketing and Demand Generation (Channels) to create and optimize content, copy,and messaging for marketing campaigns• Treat social media channels as an extension of customer service and discovery and help improvecommunication between brand and customers while building loyalty and retention.

• Drives active coordination between creative, campaign planning, merchandising, agencies and channel leaders including Email, Digital Media, Traditional Media and eCommerce to effectively understand and deliver upon marketing needs • Manages workload tracking schedules, campaign planning and S&OP calendars, creative calendars and projects to ensure resources are effectively allocated to meet deadlines and deliverables • Collaborate across Marketing team to manage and socialize the annual campaign planning calendar; building on the Marketing Strategic Roadmap and cross-functional business demand needs. • Supports creative brief development to ensure campaign, creative, and merchandising offers are provided according to schedules to build holistic briefs for teams to work against• Manages QA campaign, content and creative efforts and processes ensuring consistent messaging• Helps oversee budgeting and campaign prioritization process for Campaign initiatives, coordinating across functional areas to provide 360 perspective on marketing investments by theme, funnel, audience and objective • Manages creative review/sign-off process • Balances workload distribution for individual designers and agencies to address project requirements and support work-life balance, job satisfaction, and skills development. • Manages tracking of efforts and results for test and learn efforts across the marketing team • Co-leads partnership with Compliance and Legal ensuring proper guidelines, recommendations and requirements are taken into consideration • Drives to ensure continuity and timely routing of projects, and review and structure the work

· Collaborate with the account services team to prepare marketing recommendations, strategies, and actions for the client.· Review, analyze, and evaluate media output, creative output, research reports, and client data.· Provide client platform/business updates on a regular basis to demonstrate upcoming opportunities and threats to their business.· Provide leadership within the agency on behalf of the client and oversee the account services team to prepare work requests and client briefs.· Monitor all budget, research, and production activity on assigned accounts and communicate status of each project to appropriate agency and client personnel in order to meet project deadlines.· Maintain communications with appropriate agency and client personnel to ensure positive workflow.· Project quality assurance - test and review of output, review deliverables against scope.· Manage long term properties including positioning development, marketing plans, manufacturing or development needs, timeline and roadmap planning, stats analysis and reportingMarketing & Sales

• Develops and implements marketing plans and strategies• Collaborates with external clients (financial institutions) on potential partnership activities• Conducts market research for potential lines of business• Creation and publication of all marketing material in line with marketing plans• Overall responsibility for brand management and corporate identity for clients• Maintains marketing both traditional and digital marketing efforts

• Develops and implements marketing plans. • Collaborates with external organizations on potential partnership activities.• Manages Medicaid product planning and development for the district. • Conducts customer and market research for potential products and services. • Develops, monitors, and maintains effective relationships with administrators of school districts or educational organizations and business and community leaders.• Maintains marketing both traditional and digital marketing efforts.• Travels to other school districts to market, implement, and monitor Medicaid programs and other related products

• Creates the digital marketing strategy through competitive research, platform determination, benchmarking, messaging and audience identification.• Generates, edits, publishes and shares daily content that builds meaningful connections and encourages community members to take action, including the ability to propose, implement and manage effective online targeted campaigns.• Moderates all user-generated content for each community.• Creates editorial calendars and syndication schedules.• Assists with supporting community relations efforts including preparation, attending and promoting events on social media.• Supports other Marketing projects and events as needed.

• Supports the implementation of all marketing programs and initiatives.• Coordinates branch signage (including design, production and installation for existing and new branches.)
• Monitors the effective use of SFCU marketing materials, logo, colors and branding.• Assists branches and other departments in designing materials (flyers, posters, etc) to meet their promotional needs.

• Seek out, book and coordinate group business.• Compiles and maintains list of prospective groups for use as sales leads.• Travels throughout designated area and calls on regular and prospective groups to solicit GattiTown programs.• Distribution of marketing collateral to the market, along with follow-up to help support sales and marketing programs.

• Accountable for High level of product knowledge, competitive knowledge, and customer support for Domain store clientele• Consistently shared examples amongst team members within store to bring value added services to customers • Optimized and effectively provided product knowledge and technical support to consumers.

• High level of product, competitive knowledge and customer support while achieving 90% and higher customer service satisfaction score• Consistently exceeded all customer service goals on focused products• Executed promotional programs such as Apple care protection plans for overall increased revenue and market share• Recognized for Customer Satisfaction Award (2012), Apple Mentor (2012), Apple Care Excellence Award (2011) and Student Advocate (2010-2011)

• Research and qualified prospective business opportunities and actively solicit in an effort to produce sales and leads • Established and maintained excellent business relationship with team mates in order to bring value added services to clients• Organized and coordinated, assisted planning for account maintenance while utilizing SalesForce.com