Jessica Rakowicz Email & Phone Number

South Lyon, MI, US

Southfield, Michigan, US

I work with Sales, C-Suite, Partners, and more to drive growth for my team. Collaboration is key. As a newbie at Big Water Tech, stepping into the role of Director of Marketing and Business Development was both a daunting prospect and an exhilarating experience. After all, managing the entire marketing operations from strategy to product launches to sales.

Highland, Michigan, US

• From crafting impressive ads for Facebook and Twitter to optimizing WordPress websites with SEO content, I have developed an excellent understanding of product marketing. My skills extend even further, including lead.
• Designed, managed, & optimized content for e-Commerce WordPress websites for B2B & B2C clients, using SEO best practices, increasing qualified and organic traffic by 40% in 6 months by analyzing Google Analytics to.
• Crafted email marketing and marketing automation strategies and implemented via workflows to improve open rates by 20% and deliverability by 25%.
• Developed successful product marketing strategies to increase website traffic by 15% and boost social media engagement by 20% through targeted A/B testing and small focus groups.
• Client industries included: non-profit, education, procurement, cannabis, SaaS, SMEs, international corporations, healthcare, and beauty.

West Bloomfield, Michigan, US

• Crafting compelling stories and digital experiences, I spearheaded the development of wireframes highlighting design elements, then managed content for up to 10 projects at once. With an eye on creating webby-nominated.
• Created content for 50+ websites in an agile environment for a digital marketing agency specializing in SEO-driven content, increasing their online presence by 30%, and leading to an increase in sales by 20%.
• Translated clients' desires into a functional website design for SMBs/SMEs while meeting a deadline of 1-3 days per project and maintaining a 95% customer satisfaction rating by conducting design critiques, both.

Birmingham, Michigan, US

• We made an impact! By analyzing past email campaigns and leveraging Revfluence and social media, we identified influencers who connected with our client's target audiences. Establishing relationships opened up.
• Identified partnership opportunities for our clients and developed campaign strategies to support client business goals, resulting in an average of 45% increase in engagement and a 300% increase in followers. Leveraged.
• Researched influencer marketing campaigns from other agencies, proposed plans for the new influencer marketing department, and ran the influencer marketing campaigns. The resulting metrics: over 8.2M Instagram.

Served as a Marketing and Branding Assistant in freelance roles and internships, handling social media management; wrote content for social media, worked on websites, and created SEO content. Clients included local authors, small businesses, and political campaigns. Increased social media followers by 12.5% and website traffic by 15% by incorporating.

- Head constituent relations contact for Representative Jim Slezak- Worked with constituents and other representatives' offices- Worked with the Legislative Aide to draft bill proposals and amendments