Responsible for Genpact's brand sponsorship strategy, including the strategic partnership with Formula E's Envision Virgin Racing.

Responsible for all GTM planning and execution across Genpact’s prioritized service lines, verticals and geographies. I led a team across the US, Europe, India, Japan and Australia to create leading positions in our chosen markets, with accountability for brand, pipeline and demand conversion targets.

As part of a company restructure I was charged with establishing a new Business Marcomms team within O2, the commercial brand of Telefonica UK. Sitting on O2's Brand & Marcomms leadership team I worked to deliver transformation by integrating Business Marketing with the Consumer function, and led the marcomms strategy and plan covering all business segments, from Soho (1-10 employees) to Enterprise (2000+ employees) and everything in between.

Responsible for developing and executing the marketing vision, strategy and plan for the Enterprise P&L, covering Corporate, MNC and Public Sector. I led a team of 20 to deliver industry-leading customer engagement in pursuit of two objectives: 1) grow brand consideration for O2 as a total communications provider (beyond mobile) and 2) generate pipeline and opportunities for acquisition, retention and account growth. Key achievements included:• Recognised as the Chartered Institute of Marketing (CIM) ‘Team of the Year’ 2016• Team recognised as one of eight ‘Digital Superstars of 2016’ by B2B Marketing, thanks to pioneering use of Marketing automation• Exceeded all scorecard KPIs including % contact base engaged, % of leads from inbound, pipeline TCV, sales conversion ratio• Selected along with 30 others from around the business for the Women in Leadership talent programme in 2016.

Provided the interface between Enterprise Sales and Marketing with a team of six. The role encompassed:• Strategic marketing planning for eight industry sectors, blending owned, earned and paid activities to provide opportunities for thought leadership, acquisition, retention and account growth via cross- and up-sell• Defining insight-based audience persona, content and campaign strategies• Partnering with Sales leadership to achieve alignment and develop a ‘one team’ ethos to deliver targets and generate engagement for programmes such as social sellingWhilst in this role my team were winners of the ‘Disrupt’ category in O2’s 2014 employee awards, selected for launching the ‘No. 10’ tariff to market, credited with increasing O2’s mobile market share in Public Sector from 11% to market leader in just 18 months.During this period until September ‘15 I also led the Graduate Programme across O2 Business.

Responsible for taking O2's Connectivity (fixed network services), Insights & Engagement (messaging, mobile payments, advertising, O2 Wifi and data & analytics) and Security (secure mobility, infrastructure and cybersecurity) portfolio to market within the Enterprise and Public Sectors. The role included: definition of market positioning, delivery of sales enablement and customer facing content, working with Sales and Marketing Services to execute integrated campaign plans to deliver a step-change in pipeline and revenues

Responsible for Retail & Leisure sector marketing alongside a number of strategic marketing programmes including O2's ‘Joined Up Customer’ B2B2C proposition. This included: developing a compelling value proposition across our capability (mobile marketing, payments, apps, public access wifi, data analytics etc), defining the take-to-market message and campaign plan, and creating all sales enablement and customer facing content including research, thought leadership and PR.

Responsible for marketing within Fujitsu's Telecoms and Insurance sectors including:- Providing strategic direction to drive segmentation, targeting and positioning and guide effective allocation of resources.- Creation and delivery of sector marketing plans, to support an increase in pipeline, revenue and market share in line with the overall business strategy.- Creation and delivery of Account Based Marketing (ABM) plans for the top strategic accounts and major bids in the sector, plus additional Retail Banking clients

Led a team of five to deliver all elements of Fujitsu UK's Relationship Marketing programme:• Design and delivery of an integrated programme of discussion and networking events, to improve reputation and relationships with target customer CXOs and market influencers. • Delivery of the UK’s hospitality programme.• Negotiation and management of all external event sponsorship activities • Management of Fujitsu’s CIO Advisory Board programme, providing a vehicle for testing new propositions

Design and delivery of Fujitsu's first major pan-European marketing campaign. With a budget of £1.6m the campaign aimed to raise awareness and develop a step change in pipeline growth.With end-to-end ownership, responsibilities included gaining buy-in from country GMs/Sales Directors, production of the core campaign assets and overseeing local in-country execution plans.

This role supported the Head of Marketing, Europe to develop and implement the Marketing strategy for our Continental Europe and Nordic regions, taking ownership for:- demand generation campaigns- account based marketing support- implementing a standard framework for customer events- brand guardianship for Europe, ensuring the consistency of communications across the region

Responsible for delivering Market and Competitor Intelligence to support a range of business activities including offering development and client bids.