Jessica Castro Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

Santa Catarina, Brasil

Florianópolis, Santa Catarina, Brasil

Fazem parte do meu escopo de trabalho:- Gestão de CS de 2 produtos da marca Sienge;- Responsável pelos analistas das etapas de Onboarding e Ongoing;- Trabalhar o desempenho e desenvolvimento do time, hoje composto por 11 analistas de relacionamento, através de boas práticas de gestão;- Buscar o sucesso de uma base de ~4k clientes;- Manutenção e evolução dos squads High Touch, Mid e Tech touch;- Desenvolver estratégias de retenção e expansão de receita;- Gerenciamento de projetos e iniciativas no time voltados para a evolução dos clientes em sua jornada, retenção e engajamento;- Trabalho em conjunto as demais áreas da empresa (Vendas, Canais de Vendas, Produto, Tecnologia e Suporte) para as melhores soluções e melhoria contínua da operação;- Estruturar e acompanhar as metodologias ágeis implentadas no time de CSX;- Processo de contratação de talentos em conjunto com o time de DHO;

Florianópolis

I act as leader of the Squad of Innovation and Creation in Sienge marketing.Squad that unites technology to content creation, where it is only possible through a multidisciplinary team.As the first link in the chain, we create content focused on our people seeking the highest conversion rate possible, in order to supply the funnel with qualified leads.To achieve this goal we use creativity and data to impact our visitors and future leads, whether through traditional e-books or even qualifying chatbots.My main activities are:- To lead a multidisciplinary team of 6 professionals, among them web developers, editor, journalist, designer and visual audio producer;- Negotiation interface with other squads;- Responsible for the creation and review of squad processes;- Follow-up of marketing metrics;- Responsible for the technology and content of the Sienge website;- Responsible for the content strategy of the Blog;- Manage the content of the Blog;- Hiring and managing external drafters (suppliers' budget);- Responsible for strategy and execution of SEO;- Project planning, management and execution;- Active participation in recruiting talents for the squad;- Active participation in the planning of marketing actions.

Florianópolis Area, Brazil

Sienge is the leading software in the Brazilian market, with more than 2900 customers. Our solutions meet different types and sizes of construction companies.As a web designer in the marketing team, I mainly work on A / B testing in our campaigns and product, in order to improve our user experience.Work with qualitative and quantitative research, creation of personas, usability tests, definition of flows and prototyping, in an environment with the agile methodology.

Florianópolis

Buildin is a content curation and production platform for the construction industry. Focusing on bringing knowledge, information and innovation to professionals in this area.As UI / UX Designer & Web Designer was responsible for the visual creation of the platform, creating marketing campaigns.But much of my time was spent designing and building the Buildin platform, along with the CEO and project developers (buildin.com).Main activities:- Creation of digital campaigns: Landing pages, e-mail marketing, E-books and ads for Google and Facebook;- A / B tests in our campaigns and product, in order to improve our user experience;- Research and creation of people;- Design and development front-end of the Buildin platform: performing usability tests, definition of flows and prototyping;- Development and maintenance of the website in WordPress using (PHP, JS, HTML and CSS);- All activities done in an agile methodology environment.

São Francisco, Califórnia, Estados Unidos

O On Air Parking é um produto da NOSON, Inc., fundada em São Francisco - Califórnia, por um dos membros da classe 40 under 40 da National Parking Association de 2016 Patrick Murray e pelo veterano da indústria de estacionamento Brett Harwood.O objetivo do On Air Parking é simples: você recebe estacionamento barato no aeroporto para poder gastar mais com as coisas que ama.Minhas principais atividades e competências no desenvolvimento do App nesta consultoria foram:- Propor e desenvolver experiências conectadas as necessidades dos usuários e objetivos do negócio- Criar e apresentar conceitos de soluções através de wireframes e protótipos- Coletar e interpretar dados quantitativos e qualitativos, através de ferramentas como (Google Analytics, Hotjar, Mixpanel e afins)- Especificar comportamentos e interações, buscando interagir de perto com a equipe de tecnologia para uma boa implementação de seus projetos.- Planejamento de testes A/B- Projeto de Design System;- Domínio do processo completo de trabalho da área de UX;- Domínio de arquitetura da informação;- Domínio de boas práticas de UI;

Florianópolis E Região, Brasil

Creation of responsive websites and blogs. Development of layout with the use of technologies such as HTML, XHTML, HTML5, CSS and CSS3 with Web Standards and W3C standards. Development of prototypes of graphical interfaces (wireframes and mockups). Creation of themes for wordpress. Development of themes for the Magento platform.

Florianópolis E Região, Brasil

Front-end store, developing new interface elements in the Vtex e-commerce platform.Creation of hotsites, landing pages and marketing emails Development of launch campaigns, media and actions of relationship with the customer base.Participation in planning the schedule of actions and targets according to the targets set for the channel. Briefing of campaigns and pieces related to the site.Responsible for contact, flow management and approval of parts creation agency.

Florianópolis Area, Brazil

Development of prototypes of graphical interfaces (wireframes and mockups). Development of layouts with good usability that can run in the main browsers of the market.Maintenance and improvements in the SIGAT system, system of occurrences of the fire department of Santa Catarina. Creation of graphic materials.