Jessica “Jj” Reeder Email & Phone Number

New York, Ny, Us

San Francisco, California, Us

Strategizing & leading the transformation from "pandemic remote" to remote-first maturity. We're building a new model for sustainable, effective distributed work as a global team.* Creating, revamping & socializing remote-work best practices for individuals, teams & leaders* Building new processes for asynchronous work, task, and performance management* Innovating and redesigning conventional work practices (like meetings, offsites & communication)* Establishing Upwork's best-in-class remote experience for team members everywhere

San Francisco, California, Us

I'm currently partnering with GitLab's CEO and Head of Remote to codify a new management philosophy for the future of work. We're about to hit 1,000 GitLab team member certifications as of September 2022.We're building a suite of management tools and techniques for fast-scaling, global, innovative teams to be launched to the public in late 2022.I'm also leading the development of an inclusive, accessible, on-demand learning experience to upskill managers and leaders with the knowledge they need to drive asynchronous operations and business growth - whether on-site, hybrid, or fully remote.

San Francisco, California, Us

I've helped build GitLab's unique-to-the-world team specializing in remote work thought leadership. Partnering with the Head of Remote, I drive awareness strategy, lead campaign teams, consult with leadership teams, and oversee industry analysis and research - along with some special stretch assignments.Directed a cross-functional team to produce the first-ever public livestream of a company’s listing day on Nasdaq, with over 18k viewers and coverage in CNBC and Forbes.Produced an industry-leading, virtual remote work conference bringing together thought leaders from Zoom, Twitter, Facebook, Robinhood and many more with over 4k attendees.Working directly with the Head of Remote to consult on cross-functional initiatives, communications, and campaigns that foster efficient and effective work for global distributed and hybrid teams.Produced the Remote Work Report, a multinational research survey of 4k remote workers with insights into the future of distributed work and coverage in Fast Company, Fortune and more.Frequent speaker and consultant on remote best practices, organizational culture, global communication, and asynchronous work.Member of the Diversity, Inclusion & Belonging Advisory Board. Mentor & mentee.Still the same weirdo.

San Francisco, California, Us

Consulted with Porsche Digital, ING, LEGO, Lufthansa Cargo and other multinational organizations on best practices for effective remote and hybrid management and remote culture.Produced and led the MOOC “How to Manage a Remote Team” in partnership with Coursera, with 35k+ enrollments.Created Async Weeks, a workplace experience initiative to reduce meeting overload. Now in use at Twitter, Dropbox, Salesforce and other orgs worldwide.Released and campaigned the Remote Playbook, with over 100k views across distribution channels.Directed employee engagement initiatives including the first interactive, virtual all-hands event; donation drive funding 100,000 meals at food banks; Transgender Day of Visibility and Coming out Day activities.

Founded and led internal learning, development & talent engagement initiatives for a globally distributed team of 8000+ developers, designers & project managers. Directed internal communications initiatives for a multicultural, highly technical audience. Created and led impactful events, activations, campaigns, and professional development opportunities in a fully remote work environment.Led Scholarships for Women program awarding $50k and a year of mentoring to five women STEAM leaders around the world. Led the Toptal Speakers Network team, which trains global experts in tech to become world-class speakers, authors, and thought leaders.Oversaw execution of developer-focused event activations across four continents, including self-hosted events as well as brand presence at major tech conferences.Developed extensive internal guidelines to inform strategic, inclusive communications for a multicultural audience within a hypergrowth (+40% YoY) remote organization.Systematized content creation for social media and PR-driving stories centering the professional and personal advantages of remote work and senior-level freelancing.

Wrote/ghostwrote hundreds of articles, blog posts, email marketing messages and social media updates for over fifty authors, speakers and brands.Published award-winning "I Lived This: a workbook for writing your life story" with associated workshops for in-person and distance learning.Developed a unique framework for transforming ideas into strategically targeted, book-driven content platforms, and applied it to create 20+ custom client book plans.Created SEO-driven copy for 25+ websites and affiliated marketing assets.Ghostwrote, edited or coached 10+ authors from initial concept through to published books.Published and referenced by outlets such as VICE/The Creators Project, The Christian Science Monitor, Yes! Magazine, BoingBoing, Yahoo! Green, The Daily Green, LiveSTRONG.com, TypeF.com, Shareable, Organic Authority, and the Burning Man blog.

Reno, Nv, Us

Delivered technical and non-technical content, leveraging learning modalities in strategic and tactical approaches to effectively serve students with a wide variety of experiences and backgrounds. Developed and facilitated two courses serving learners from the professional and government spheres. Established the university's first comprehensive blog and social media content strategy course, later adapted for use within the Nevada Department of Wildlife and other state agencies.100% positive course ratings over four years, based on student surveys.

San Francisco, Ca, Us

Strategized and executed digital communications and educational content initiatives reinventing the environmental messaging platform both vertically and laterally throughout the organization and global community. Co-created the massively successful MOOP Map campaign that ultimately reinvented Burning Man’s communications strategy around “Leave No Trace” practices. Estimated to have reached hundreds of thousands annually. Developed blog communications strategy of important environmental and safety information reaching tens of thousands of event attendees in response to the Bureau of Land Management’s environmental assessment of the Black Rock Desert event site. Created one of the first Burning Man blogs – documenting the world’s largest “Leave No Trace” event throughout the 3-month event cycle, with readership in the millions. Published the first workers-rights zine for female and transgender event workers. Published viral photos, graphics, videos and reports for the international news cycle including publications such as: BuzzFeed, BoingBoing, The Guardian (UK), Huffington Post, Mashable.

Oversaw community outreach, marketing campaigns and music blogger team, contributing to over 1000% user growth.

Master Of Liberal Arts, Industrial And Organizational Psychology

Bachelor Of Arts, Linguistics

Linguistique