Jessica Render Email and Phone Number
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I've been living and breathing content marketing for over a decade and I couldn't be happier that I've made it my career. Working in content allows me to live at the intersection of creative and strategy, which is where I thrive and draw my energy. Over the past two years at HubSpot, I've spearheaded the Content Offers team, a lead generation program that consistently drives results through innovative, in-depth, and actionable content resources that meet users where they are and keeps them coming back for more. When I'm not devising new CRO strategies or editing content, you can find me dinking coffee (always iced), hanging with my two dogs (Gus and Finn), or learning a new creative skill (latest deep dive: Jesmonite casting).A little more about me: 🔍 Expertise✨ Content Strategy & Editorial Leadership: A content strategist, I excel in crafting compelling narratives and leading editorial teams to create content that resonates with target audiences.🎯 Lead Generation & Conversion Rate Optimization: My passion lies in quality content that drives results. Currently, you can find me leading Content Offer at HubSpot, where I lead a team dedicated to lead generation and makes significant, measurable contributions to the company's growth and success.📊 Data-Driven Decision Making: Proficient in leveraging data analysis to inform marketing strategies and optimize performance, I ensure that every campaign is backed by insights and metrics.🛠 Cross-Functional Collaboration: I thrive in cross-functional environments, collaborating seamlessly with writers, creators, SEO, product teams, and C-suite stakeholders to align marketing initiatives with broader business objectives.🔗 Let's Connect: I am eager to explore connections that allow me to bring my strategic mindset, leadership skills, and passion for innovation in the world of content.
Hubspot
View- Website:
- hubspot.com
- Employees:
- 1
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Manager, Content OffersHubspot Feb 2022 - PresentCambridge, Massachusetts, Us✦ Lead a team of content strategists focused on creating and optimizing educational content resources to help people grow their skills in the areas of marketing, sales, customer service, and website development✦ Own the lead generation strategy and conversion rate optimization strategy (CRO) for HubSpot blogs and the HubSpot co-marketing program✦ Partner with blog, newsletter, YouTube and emerging media channel teams to develop content strategies to drive leads via promotion of gated content offers
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Content Marketing ManagerMarketmuse Aug 2021 - Feb 2022Boston, Massachusetts, UsLead content efforts through the funnel, collaborating with marketing team, product, customers and industry experts to scope and produce compelling media and impactful content strategy.✦ Create strategy, plan and execute the creation of lead magnets to attract ICP✦ Monitor, track and document content performance and analyze data to determine impact on revenue✦ Identify, source and manage partner content, co-marketing opportunities, and contributed content✦ Work with product team to improve website and ongoing content strategy✦ Work with sales and other customer-facing teams to determine product-focused content, case studies and other opportunities to improve sales conversions -
Content StrategistConsumeraffairs Jul 2020 - Jul 2021Tulsa, Oklahoma, UsAs a member of the Content and SEO team, my focus is on creating superior content to help consumers make informed decisions about life’s important purchases.▶ Own the content strategy for home-related categories on ConsumerAffairs, including mortgages, refinance, moving, home warranties, home insurance, solar energy and other tangential lifestyle categories▶ Identify new content opportunities and develop content plans via regular keyword and competitor research▶ Responsible for measuring and reporting on category performance to marketplace team and other key stakeholders▶ Use reporting to identify content optimization and update opportunities▶ Create content briefs for editorial team members and freelancer network to execute content that helps users and performs in SERP -
Manager, Content SpecialistsConsumeraffairs Jul 2019 - Jul 2020Tulsa, Oklahoma, UsManaged the team of internal writers and content specialists on the ConsumerAffairs editorial team. Responsible for assigning work, project management and managing the editorial calendar.
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Senior Content Specialist (B2C)Consumeraffairs Jun 2018 - Jun 2019Tulsa, Oklahoma, UsPiloted a content specialist role on the B2C content team at ConsumerAffairs, designed to bridge the gap between the worlds of editorial and SEO.▶ Create content briefs▶ Write SEO-optimized content▶ Contribute to content strategy▶ Improve UX copy across topic navigation pages
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Content Development Specialist (B2B)Consumeraffairs Aug 2016 - Jun 2018Tulsa, Oklahoma, UsAs a member of the Demand Generation team, my focus is on developing engaging marketing content to assist our Inbound Marketing strategies for our B2B SaaS offering.▶ Manage the ConsumerAffairs for Brands blog, including writing content, coordinating contributing writers, editing submissions, and managing the editorial calendar. ▶ Work with partner brands to develop case studies. ▶ Create visually engaging and easily consumable content around high-level research and internal studies.▶ Develop and maintain email campaigns, nurtures, and workflows through our CRM, Hubspot.
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Director Of MarketingCommunity Highered Jan 2016 - Aug 2016Tulsa, Ok, UsDecember 2015 -July 2016▶ Develop and direct the marketing strategy for Community Care College, Clary Sage College, Oklahoma Technical College and Clary Sage Salon and Spa Franchise System.▶ Plan and oversee advertising and promotional materials online and in print.▶ Establish and maintain the company's brand and consistency on all platforms.▶ Develop and direct the social media and content strategy for all associated brands.▶ Evaluate market reactions to advertising programs and effectiveness of campaigns.▶ Directly manage marketing team members. -
Creative DirectorCommunity Highered Oct 2014 - Dec 2015Tulsa, Ok, Us▶ Develop and direct the social media and content strategy for Community Care College, Clary Sage College, Oklahoma Technical College and Clary Sage Salon and Spa Franchise System.▶ Directly manage social media and design team members. ▶ Establish and maintain the company's brand and consistency on all platforms.▶ Plan and oversee advertising and promotional materials online and in print.▶ Oversee integrity of blogs and press releases.▶ Evaluate market reactions to advertising programs and effectiveness of campaigns.▶ Ensure alignment of marketing tactics to social media and website for continuity.▶ Content development including graphic design, copywriting and video production.
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Digital Content Coordinator & Engagement SpecialistCommunity Highered Oct 2012 - Oct 2014Tulsa, Ok, Us▶ Coordinated and implemented social media marketing strategies for Community Care College, Clary Sage College and Oklahoma Technical College. ▶ Developed content for all social media platforms including graphic design, copywriting and video production.▶ Daily monitoring and development of the schools' presence on all social media sites including Facebook, Twitter, Youtube, Instagram, Pinterest and LinkedIn.▶ Executed paid social media campaigns on platforms including Facebook and Youtube.▶ Wrote all company press releases and coordinated story coverage with media.▶ Developed engaging and SEO-friendly copy for company websites.
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Freelance WriterSelf Employed Jul 2012 - Feb 2013Write articles and take photos for publications on a work-for-hire basis. My work has been published in:▶ Urban Tulsa Weekly▶ Oklahoma Magazine▶ The Owasso Reporter
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Web DesignerRendered Designs Aug 2007 - Jan 2011Carolina Beach, Nc, Us▶ Website Development and Design▶ Coding for Wordpress and other content management systems▶ Graphic Design▶ Dreamweaver▶ Photoshop▶ Hand Coding (HTML, PHP, CSS) -
Editorial InternUrban Tulsa Weekly Jan 2009 - Apr 2009UsInternship completed in conjunction with completing my degree in Journalism at Oral Roberts University. ▶ Wrote articles for publication in the weekly paper and bi-annual magazine. ▶ Edited articles submitted by contributing writers before they were submitted to managing editor. ▶ Took photos for publication in weekly paper.▶ Provided new page layout for FOOD section.
Jessica Render Skills
Jessica Render Education Details
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Oral Roberts UniversityMass Media Communications: Journalism
Frequently Asked Questions about Jessica Render
What company does Jessica Render work for?
Jessica Render works for Hubspot
What is Jessica Render's role at the current company?
Jessica Render's current role is Content Manager @ HubSpot | Content Marketing Strategist | Lead Generation Expert.
What is Jessica Render's email address?
Jessica Render's email address is jr****@****irs.com
What is Jessica Render's direct phone number?
Jessica Render's direct phone number is +191874*****
What schools did Jessica Render attend?
Jessica Render attended Oral Roberts University.
What skills is Jessica Render known for?
Jessica Render has skills like Press Releases, Social Media Marketing, Editing, Photoshop, Photography, Wordpress, Marketing, Publications, Blogging, Journalism, Video Production, Web Video.
Who are Jessica Render's colleagues?
Jessica Render's colleagues are Alyssa K. Cole, Julia Gentillo, Adam Sarenski, Jo Oh, Michael Morgan, Aidan Byrne, Michaela Luttman.
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