Jessica George Email & Phone Number

Mentor, Ohio, Us

Currently, I am working as a Director of Marketing Communications at Avery Dennison, I lead marketing communications team to promote professional development and build a culture of performance excellence. I drive strategy for product marketing, digital marketing, e-commerce, tradeshow experience, talent acquisition, and creative development for the North American region. I manage crisis, ESG, M&A, and DE&I communications in print, digital, virtual, and social channels for the North American region. I create innovative prototypes and elevate brand/product awareness internally and externally by evolving Concept Lab into in-house creative team.Highlights of accomplishment in this role include:• I promoted awareness of D&I initiatives, improved organizational credibility, attracted new talent, and developed new talent pipelines.• I obtained additional funding for marketing and communications in an organization looking to reduce departmental costs.• I introduced virtual sales in new flexible work environment, ensured sales team coordination with customers, identified opportunities, and closed sales in digital space by launching new tools.• I upskilled the existing team in fiscal management, creative and advertising campaign planning, and internal and external collaboration.• I synchronized the launch of new ERP system to customers in collaboration with cross-functional partners in IT and Operations.

Orrville, Ohio, Us

While working as a Senior Manager, Integrated Marketing Communications at The J.M. Smucker Company, I designed strategic GTM plans for JM Smucker brands and formulated communication strategies in collaboration with brand teams. I steered meetings to track activation and execution of multi-touchpoint marketing communications plans.• It is worth mentioning that I chaired communications planning meetings between Centers of Excellence and Brand teams to develop annual marketing plans for consumer food (Jif and Smuckers) and pet brands (Milk-Bone and Meow Mix).

Charlotte, Nc, Us

Throughout my career as Director of Marketing Communications and Global Director of Media at TTI Floor Care North America, I designed marketing creative in conjunction with internal and external agencies for DM, social, TV, video, and merchandising. I managed media and advertising agency relationships and scope, including agency review process and award of new business. I designed and presented global media strategy for Hoover, Dirt Devil, Oreck, and Vax across UK and US markets within $40 million budget.Highlights of accomplishments in this role include:• I directed 10 marketing specialists and managers across PR, social, digital/traditional media, direct mail, communications strategy, and branding within $35 million budget.• I decreased rates for TTI and improved team stability by renegotiating contract with media planning agency.• I oversaw strategy for first non-branded paid search campaign for Vax as well as led Oreck direct mail strategy and offer testing.• I developed breakthrough local media strategy for the Oreck brand utilizing Addressable and Hyperlocal TV.

Paris, Fr

Working as Senior Consumer Connections Manager and Brand Manager at The Dannon Company (Danonewave), I directed multi-touchpoint media channel planning, such as PR, POE media, digital channels, social media and content, traditional media and creative development, and print partnerships. I developed new product pipeline based on consumer insights, administered qualitative and quantitative product testing, and designed packaging graphics. I produced brand assets for TV, video, and digital content.Highlights of accomplishments in this role include:• I executed annual media strategy for US Dannon brands, including online and offline paid media channels with budget ranging from $100 million-$120 million per annum while saving $15 million.• I created media strategy for 2014 Super Bowl 360 activation, oversaw Dannon brand P&L in collaboration with finance team, and maintained relationships with Disney and Danimals for licensing and film promotion.• I built cross-functional relationships with industrial planning, supply chain, key accounts, and sales and shopper marketing teams.

Brook Green, London, Gb

While serving as a Senior Associate, Communications & Media at Dunnhumby USA, I planned digital communications frequency, content, and targeting test for Macys.com communications and prepared Macy's targeted marketing materials in direct mail. I conducted frequency and content tests for Macy's direct mail communications pilot and rolled out Macy’s loyalty pilot in three initial test markets.Highlights of accomplishments in this role include:• I strengthened relationships between brands and high-value consumers through Kroger programs while serving as liaison between Nestle USA shopper marketing and the Kroger targeted direct mail programs.• I made insights-driven strategic decisions for participation in Kroger mail events, reviewed past performance of events, and planned new events.• I eliminated waste by forecasting future purchase activity based on consumer purchase and loyalty data analysis and streamlining client mailing.

While serving as a Senior Client Service Supervisor at Bridge Worldwide (Possible Worldwide), I directed multiple projects and clients with a budget of over $5 million and recommended CRM program changes during client creative and data review meetings. I presented white papers, presentations, and POV documents regarding digital strategy and recommendations.Highlights of accomplishments in this role include:• I oversaw Procter & Gamble corporate and consumer websites, Abbott Laboratories consumer websites, and media and print campaigns for Glucerna®, Ensure®, Diabetes Control for Life®, Pedialyte®, and PediaSure®.• I directed 15 specialists in design, project management, and technical functions while finalizing projects within strict time, quality, and budget constraints.• I received four promotions in five years, from entry-level account service to senior supervisor level for exceptional tenure in strategic marketing planning, consumer insights, and creative development.• I headed digital CRM program for Glucerna brand, Diabetes Control for Life, which led to nine creative and technical awards from 2006 to 2008.

Bachelor Of Art, English Literature

Bachelor Of Arts - Ba, English Literature (British And Commonwealth)

Bachelor Of Arts - Ba, English Literature