Currently, I am working as a Director of Marketing Communications at Avery Dennison, I lead marketing communications team to promote professional development and build a culture of performance excellence. I drive strategy for product marketing, digital marketing, e-commerce, tradeshow experience, talent acquisition, and creative development for the North American region. I manage crisis, ESG, M&A, and DE&I communications in print, digital, virtual, and social channels for the North American region. I create innovative prototypes and elevate brand/product awareness internally and externally by evolving Concept Lab into in-house creative team.Highlights of accomplishment in this role include:• I promoted awareness of D&I initiatives, improved organizational credibility, attracted new talent, and developed new talent pipelines.• I obtained additional funding for marketing and communications in an organization looking to reduce departmental costs.• I introduced virtual sales in new flexible work environment, ensured sales team coordination with customers, identified opportunities, and closed sales in digital space by launching new tools.• I upskilled the existing team in fiscal management, creative and advertising campaign planning, and internal and external collaboration.• I synchronized the launch of new ERP system to customers in collaboration with cross-functional partners in IT and Operations.

While working as a Senior Manager, Integrated Marketing Communications at The J.M. Smucker Company, I designed strategic GTM plans for JM Smucker brands and formulated communication strategies in collaboration with brand teams. I steered meetings to track activation and execution of multi-touchpoint marketing communications plans.• It is worth mentioning that I chaired communications planning meetings between Centers of Excellence and Brand teams to develop annual marketing plans for consumer food (Jif and Smuckers) and pet brands (Milk-Bone and Meow Mix).

Throughout my career as Director of Marketing Communications and Global Director of Media at TTI Floor Care North America, I designed marketing creative in conjunction with internal and external agencies for DM, social, TV, video, and merchandising. I managed media and advertising agency relationships and scope, including agency review process and award of new business. I designed and presented global media strategy for Hoover, Dirt Devil, Oreck, and Vax across UK and US markets within $40 million budget.Highlights of accomplishments in this role include:• I directed 10 marketing specialists and managers across PR, social, digital/traditional media, direct mail, communications strategy, and branding within $35 million budget.• I decreased rates for TTI and improved team stability by renegotiating contract with media planning agency.• I oversaw strategy for first non-branded paid search campaign for Vax as well as led Oreck direct mail strategy and offer testing.• I developed breakthrough local media strategy for the Oreck brand utilizing Addressable and Hyperlocal TV.

Working as Senior Consumer Connections Manager and Brand Manager at The Dannon Company (Danonewave), I directed multi-touchpoint media channel planning, such as PR, POE media, digital channels, social media and content, traditional media and creative development, and print partnerships. I developed new product pipeline based on consumer insights, administered qualitative and quantitative product testing, and designed packaging graphics. I produced brand assets for TV, video, and digital content.Highlights of accomplishments in this role include:• I executed annual media strategy for US Dannon brands, including online and offline paid media channels with budget ranging from $100 million-$120 million per annum while saving $15 million.• I created media strategy for 2014 Super Bowl 360 activation, oversaw Dannon brand P&L in collaboration with finance team, and maintained relationships with Disney and Danimals for licensing and film promotion.• I built cross-functional relationships with industrial planning, supply chain, key accounts, and sales and shopper marketing teams.

While serving as a Senior Associate, Communications & Media at Dunnhumby USA, I planned digital communications frequency, content, and targeting test for Macys.com communications and prepared Macy's targeted marketing materials in direct mail. I conducted frequency and content tests for Macy's direct mail communications pilot and rolled out Macy’s loyalty pilot in three initial test markets.Highlights of accomplishments in this role include:• I strengthened relationships between brands and high-value consumers through Kroger programs while serving as liaison between Nestle USA shopper marketing and the Kroger targeted direct mail programs.• I made insights-driven strategic decisions for participation in Kroger mail events, reviewed past performance of events, and planned new events.• I eliminated waste by forecasting future purchase activity based on consumer purchase and loyalty data analysis and streamlining client mailing.

While serving as a Senior Client Service Supervisor at Bridge Worldwide (Possible Worldwide), I directed multiple projects and clients with a budget of over $5 million and recommended CRM program changes during client creative and data review meetings. I presented white papers, presentations, and POV documents regarding digital strategy and recommendations.Highlights of accomplishments in this role include:• I oversaw Procter & Gamble corporate and consumer websites, Abbott Laboratories consumer websites, and media and print campaigns for Glucerna®, Ensure®, Diabetes Control for Life®, Pedialyte®, and PediaSure®.• I directed 15 specialists in design, project management, and technical functions while finalizing projects within strict time, quality, and budget constraints.• I received four promotions in five years, from entry-level account service to senior supervisor level for exceptional tenure in strategic marketing planning, consumer insights, and creative development.• I headed digital CRM program for Glucerna brand, Diabetes Control for Life, which led to nine creative and technical awards from 2006 to 2008.