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After over a decade in social media and content, I'm now focused on my career as a screenwriter. Alongside that, I have some capacity to work on brand projects. Storytelling is at the heart of what I do, and I use my screenwriting experience to bring my branded and corporate work to life. Usually I work on a part-time, short-term basis for pivots, pitches and launches, focused on using social media and content to tell a compelling brand story. I'm also brilliant at adhering to an existing brand voice to produce effective and creative copy. I work with clients on complete strategic overhauls, the creation of playbooks and tone of voice documents, design and video briefs, and content calendar creation.I'm a believer in maximising time using AI for copywriting and strategy, and am experienced at helping content and marketing teams transition to an AI-integrated world and approach.Having worked as the Head of Social Content at Virgin Trains, Senior Editorial Content Director at VMLY&R on the Baileys account, with countless smaller impact campaigns or startups, and even managed Hugh Grant's Twitter for a while, I'm a safe pair of hands for your social, content and copy needs in-house, at an agency or for an individual. I'm a true expert, having worked in the social media field since 2010, and am known for my contagious enthusiasm, passion and clarity when it comes to sharing my knowledge. I provide in-house social media and content training for organisations, regularly provide media comment on digital news, speak at public and internal events, and have developed social media and marketing training programmes for global and accredited marketing courses. I have written textbooks up to Masters level, presented video training for several renowned training organisations, and teach the popular 'attractive content' module for global business school Hyper Island's digital marketing course, which uses my storytelling expertise about rom-coms to give branded content a different shine.Key achievements:- PR Week 30 Under 30- BIMA 100 Rising Star- Speaker at events including CogX, Netroots, NEON, Despark Ignyte, Culture100- Social media consultant to Parliament and CIPR- Echo++ accelerator judge- Featured in media including Channel 4 News, ITN News, BBC News, the Guardian, Reuters, TIME, OZY, LRB, New StatesmanTake a long scroll down through my experience👇👇 to see previous clients, contracts and projects - and get in touch for more info. Email: jessica.m.riches@gmail.com
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Social Impact Filmmaker(Various)London, Gb -
Writer & Co-FounderMessy Collective Nov 2022 - PresentLondon, England, United KingdomI set up Messy Collective with two other amazing and beautiful writers because we wanted to find our community in London. We have over 600 stunning members across our WhatsApp and Substack. We throw parties, host Live Reads of works-in-progress, run accountability bootcamps and weekly writealongs, and put on industry Q&As. And we make a LOT of memes on Instagram. And we have merch. Follow us! https://instagram.com/messymessywomen -
Freelance CampaignerPurpose Mar 2024 - PresentLondon Area, United KingdomCampaigning in the climate and health space. -
Freelance Social Content TrainerHyper Island May 2017 - PresentRemoteTeaching the 'attractive content' module to different groups of Digital Marketing Students online - using the structure of rom-coms to explain my take on branded content and social media. I've also taught on other marketing courses and the personal branding course, and helped with marking student journals. -
Freelance Community Content LeadRenewable Energy Installer Oct 2023 - Apr 2024Connecting with the community of renewable energy installers -
Freelance Social & Content EditorCollective Act Jun 2022 - Jul 2023London, England, United KingdomLeading on longform and social content for Dreamachine - the 5* immersive experience -
Freelance Marketing LeadMy Club Group Sep 2020 - Jul 2023Oxted, England, United KingdomMarketing strategy for company pivot, hiring and leading new team. Working closely with SMT and sales to deliver significant success with inbound PPC and SEO.Hands-on work beyond strategy including leading on implementing new PPC, paid social and SEO approach leading to a competitive cost per lead and first page of Google keyword ranking within 3 months, alongside copywriting, editing and optimising all messaging and content, and leading the team and agencies.Special projects include Game4Ukraine and Play4Ukraine in association with President Zelenskyy's foundation, United24. -
Freelance Copywriter And StrategistPositive Jan 2022 - May 2022London, England, United KingdomCreating global approach, voice and influencer documents plus social content plans for Angostura Bitters Global and Angostura Chill local (USA and CARICOM) roll-out. -
Freelance Copywriter And StrategistStudio La Plage (Slp) Sep 2020 - Apr 2021London, England, United KingdomStrategy and copywriting as needed for clients including Mastercard, AstraZeneca, Amazon -
Head Of Social Content (Maternity Cover)Avanti West Coast Dec 2019 - Sep 2020London, United KingdomLeading on social content as Avanti West Coast took over from Virgin Trains. Creating new social TOV, supporting on Pride Train launch - all while working on Covid crisis comms. -
Head Of Social Content (Maternity Cover)Virgin Trains Jul 2019 - Dec 2019London, United KingdomBringing in the popular new Twitter TOV, and then leading on the huge farewell campaign as the franchise ended and VT left the railway in December 2019. -
Freelance Social Media & Digital Marketing TrainerMedia Training Ltd Sep 2017 - Jun 2019Teaching various one and two day courses for private and public clients, including email marketing, branded copywriting and social media marketing. -
Freelance Social Media & Content Trainer ('Dttt Expert')Digital Tourism Think Tank Aug 2016 - Jun 2019Working at DTTT events hosting workshops and speaking on panels, as well as working on projects consulting and training directly with tourist boards / DMOs. I've had the joy of working with Visit Kent, I Love Slovenia, Visit Norway, Visit Copenhagen, Visit Denmark and more. -
Freelance Digital Editorial Content DirectorVmly&R Oct 2018 - May 2019London, United KingdomLeading on Baileys (Diageo) social content for Europe and global, including launching new global Twitter strategy. -
Freelance Strategist & ResearcherLumos Sep 2018 - Oct 2018London, United KingdomLeading a research project on how to engage Harry Potter fans in the Lumos charity aims. -
Freelance Senior Digital StrategistPurpose Pbc Nov 2017 - Sep 2018London, United KingdomLeading on digital and community strategy as well as social production for multiple projects including Ben & Jerry's, Create.Refresh, Help Britain Breathe, See Now and Impact Revolution, and providing organisation-wide social media training. -
Freelance Marketing ConsultantKinn Living Feb 2017 - Nov 2017Launching new high end 'clean beauty' cleaning products and skincare range, leading on key messaging, organic and paid social media approach and marketing journey. -
Project Co-FounderAlt_Together Dec 2015 - Sep 2017We launched the Stop Scrolling challenge for New Year 2016 to encourage people to put down their phones and enjoy real life. This evolved into alt_TOGETHER, a platform to connect London's wellbeing professionals, culminating in a networking event and festival.
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Freelance Ebook CopywriterAbe Dec 2016 - Aug 2017Writing several 80-150 page textbooks for Masters level marketing courses, and creating tutor resources and presentations for teachers. -
Freelance Social And Website Content Lead (Secondment Cover)Tuc Jan 2017 - Mar 2017London, United KingdomLeading on all content creation and community management, and leading on 'Heart Unions' week. Also consulting on new Worksmart app to engage young people in Unions. -
Freelance Content And Social Media ManagerSuperbrands Uk Sep 2015 - Mar 2017London, England Metropolitan AreaManaging social accounts for CoolBrands and Superbrands UK - annual indexes of Britain's most powerful brands. -
Freelance Content SpecialistBreezie Sep 2014 - Dec 2016London, United KingdomManaging all written content for Breezie including writing, proofing and editing including social, email, marketing and user comms. -
Freelance Social Media Training Course Creator / Guest LecturerDigital Mums Apr 2016 - Jul 2016Creating and presenting course content for social media marketing course -
Freelance Marketing ConsultantHatlab Oct 2015 - Mar 2016Working on the customer-facing proposition and social media approach, and leading on plans for the Indiegogo launch. -
Freelance Social Media TrainerThe Team Brand Design Jul 2015 - Sep 2015London, United KingdomBuilding a community management approach for the NS&I team and presenting and teaching this in a 2-day interactive workshop. -
Freelance Marketing ConsultantEmotech Ltd Jun 2015 - Sep 2015Preparing for launch of the hugely successful Kickstarter to fund Olly - the world's first personal AI that learns and grows. -
Freelance Social Media Youth Engagement SpecialistHistoric Royal Palaces Jun 2015 - Aug 2015London, United KingdomRunning a social media-first youth engagement project to support Tudors at the Tower event. -
Freelance Social Media StrategistUnity Jun 2015 - Jul 2015London, United KingdomSocial media strategy for relaunch event for M&S Spark Something Good -
Freelance Social Media Strategist & ManagerZone Apr 2014 - Jun 2015Building global strategy for Nike Foundation's Girl Effect, and managing Girl Effect social channels -
Digital Content Specialist72Point Ltd Apr 2014 - Sep 2014London, United KingdomWorking with 72Point to integrate digital content into their PR survey packages including - interactive online activities, social conversations and shares, videos and animations.Working with in-house research team OnePoll to add innovative and engaging research methods to their offering, including a new youth research focus.Working with parent company, newswire SWNS, to scope a new publication using owned content, integrating brand partnerships and native content. -
Content PlannerThings With Wings Jun 2013 - Apr 2014London, United KingdomMy main clients here were Toshiba UK and Europe, Dreams Beds and Universal Pictures (Fast and Furious 6, About Time, Kick-Ass 2).Working across a variety of international consumer tech and entertainment clients and new business pitches, I was the agency's key content creator - including writing retained and project-based multi-channel strategies and plans, presenting to and liaising with clients, copywriting, briefing designers and scheduling posts.Keeping the company up-to-date with social media innovations and industry news, and collaborating with sister B2B and B2C PR agencies - Fever PR and Nelson Bostock - I was the central digital advocate and social media consultant on integrated campaigns.
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Website And Social Media ManagerHacked Off Sep 2012 - Jun 2013London, United KingdomI coordinated the digital presence for the Hacked Off campaign in the key time surrounding the publication of The Leveson Report.Alongside building and implementing the campaign's entire digital strategy, I oversaw the branding, design and build of the campaign's website, led on video content creation and maintained strong relationships with online influencers, campaigning organisations and blogs throughout.Highlights included a record-breaking petition, gaining 100,000 signatures in under 72 hours, 18,000 MP emails in a single weekend, 100,000 video views, and a 3,400% increase in Facebook likes and a tripling of Twitter followers in 6 months. -
Internships And Work ExperienceVarious Clients` Jan 2007 - Dec 2011London, United Kingdom- PowerImage PR (2011, 3 months) - planning events at New York Fashion Week, focusing on social media strategy- The Real Runway (casual) - writing fashion news articles and reviews in brand tone of voice- Arthur and Albert Magazine (2010, 4 months) - writing and sub-editing long-form fashion and arts features, co-ordinating fashion shoots- Find My Style (2010, 1 month) - rebranding website, running social channels, copywriting newsletters and blog posts- Channel 4, Creative Services (2008, 1 month) - running and creative and administrative assistance on trailers and adverts- Platform Magazine (2008, 4 months) - writing articles on youth culture, interviewing musicians and running all social channels- NME Magazine (2007, Work Experience) - general administrative assistance and writing reviews- Localia Vigo TV News (2007, Work Experience) - assisting with reporting and research for Spanish local news bulletins
Jessica Riches Skills
Jessica Riches Education Details
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Caterham School, Surrey -
Arcola TheatreScreenwriting Course -
Curtis Brown AcademyFinish And Edit Your Novel -
London College Of Media And JournalismPhotoshop, Seo
Frequently Asked Questions about Jessica Riches
What company does Jessica Riches work for?
Jessica Riches works for (Various)
What is Jessica Riches's role at the current company?
Jessica Riches's current role is Social Impact Filmmaker.
What is Jessica Riches's email address?
Jessica Riches's email address is je****@****ail.com
What is Jessica Riches's direct phone number?
Jessica Riches's direct phone number is +4479409*****
What schools did Jessica Riches attend?
Jessica Riches attended University College London, U. Of London, Caterham School, Surrey, Arcola Theatre, Curtis Brown Academy, London College Of Media And Journalism.
What are some of Jessica Riches's interests?
Jessica Riches has interest in Fashion, Politics, Social Networking, Literature, Pop Culture.
What skills is Jessica Riches known for?
Jessica Riches has skills like Social Media, Blogging, Digital Strategy, Social Networking, Copywriting, Social Media Marketing, Facebook, Public Relations, Public Speaking, Digital Marketing, Digital Media, Twitter.
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