Creating the next generation mobile experience for CVS Health customers.

Digital activation of one of the largest loyalty programs in the US.

Uses hypothesis-driven product development generated from customer feedback to create new construction product strategies, design digital platforms and service models to create sustainable growth for DuPont's construction division.

Improved digital demand creation ratio. Created a variety of customized, differentiated experiences including wall configurator to move prospects from awareness through to choose. Developed strategy of global business segment digital model based on end to end customer experience encompassing website footprint, email marketing integration with business CRM and development of customized digital experiences to enable business growth.Owner of the Dow Building & Construction integrated media strategy as the business’ social media and PR editorial manager.

Developed Dow’s inaugural corporate social media strategy, building the team and leading agency management, launching the platforms and growing an engaged audience of 1.5 million within two years.Created and managed programs such as live multimedia events in a pre-IGTV world and early influencer engagement to cultivate the new community.Established corporate governance to enable business units and regions to activate localized platforms, on-boarding centralized social listening and content management capabilities. Integrated Dow’s first social media crisis response plan to ready for Dow’s partnership of the 2012 London Olympic Games.Launched an employee social media ambassador program, humanizing the chemical-giant brand and elevating ultimately hundreds of expert voices.