Jessica Roden

Jessica Roden Email and Phone Number

VP, Marketing & Organizational Planning at Forward Financing @ Forward Financing
Jessica Roden's Location
Greater Boston, United States, United States
Jessica Roden's Contact Details

Jessica Roden personal email

About Jessica Roden

Build Marketing Strategies | Lead Teams to Flawlessly Execute | Measure and Improve KPIsI love building brands and developing strategies to bolster them. I love setting goals and collaborating with other passionate people to smash them. I love leading teams and motivating them to perform, achieve, and grow.I'm an innovative, high-energy marketer who thrives in a deadline-driven environment, with experience across a range of B2B and B2C industries, from telecommunication to financial services. I pride myself in the unique ability to be a strategic problem solver while maintaining an impeccable eye for detail.My areas of expertise include:- Branding- Marketing Strategy - Digital Marketing- Lead Generation- Presentation Development and Delivery- Customer Experience (CX)- Customer Personas - Customer Relationship Management (CRM)- Marketing Analytics- Marketing Automation

Jessica Roden's Current Company Details
Forward Financing

Forward Financing

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VP, Marketing & Organizational Planning at Forward Financing
Jessica Roden Work Experience Details
  • Forward Financing
    Vice President, Marketing & Organizational Planning
    Forward Financing Jul 2024 - Present
    Boston, Massachusetts, Us
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  • Forward Financing
    Senior Director Of Marketing
    Forward Financing Jul 2023 - Jul 2024
    Boston, Massachusetts, Us
    Scale the marketing function to support anticipated company growth. Partner with cross-functional leaders to develop marketing programs to align with long-term organizational strategy and goals. Refresh and build the Forward Financing brand through compelling storytelling and relevant education.
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  • Forward Financing
    Director Of Marketing
    Forward Financing Jul 2021 - Jul 2023
    Boston, Massachusetts, Us
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  • American Tower
    Senior Manager, Cx, Crm, Lead Gen
    American Tower 2018 - 2021
    Engaged with marketing leaders to devise and execute on strategies to generate leads, nurture prospects, and convert to opportunities. Drove strategy and implementation of CX programs, including surveying and Customer Satisfaction (CSAT) program, and subsequent customer outreach. Leveraged customer insights to consult on brand strategy and marketing programs to upsell and cross-sell current customers.
  • American Tower
    Customer Experience Manager
    American Tower 2017 - 2018
  • American Tower
    Internal Marketing Communications Manager
    American Tower 2015 - 2017
    Created overall employee messaging strategy, aligning with key objectives as agreed upon with executive team, determining best communication channels, and developing engaging content. Analyzed results from annual employee and customer surveys, identifying salient findings, recommending employee focus areas, and presenting to leaders.
  • American Tower
    Senior Marketing Manager
    American Tower 2014 - 2015
    Built marketing team from ground up. Collaborated with sales and marketing leaders to construct annual marketing plan to support business objectives and marketing programs. Oversaw traditional and digital marketing, including print, collateral, email, video, online advertising, SEM, and website. Established KPIs, ran tests, and analyzed results, using learnings to positively impact marketing strategy.
  • American Tower
    Marketing Manager
    American Tower 2010 - 2014
  • Bbdo
    Account Director
    Bbdo 2009 - 2010
    Led suite of 20+ partner agencies, alongside BBDO as head agency for Bank of America (BAC), on development of on-brand, on-strategy marketing materials. Developed brand marketing campaigns to support BAC's consumer finance line of business.
  • Bbdo
    Integration Manager
    Bbdo 2008 - 2009
  • Digitas Health
    Marketing Manager
    Digitas Health 2007 - 2008
    Philadelphia, Pa, Us
    Collaborated with leaders in planning, creative, and marketing to develop patient compliance marketing strategy. Managed 5-person team on execution of communications for multi-wave, integrated CRM programs.
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  • Ogilvyone
    Account Supervisor
    Ogilvyone 2007 - 2007
    New York, Ny, Us
    Managed direct mail campaigns, including complex, targeted B2B campaigns. Analyzed campaign results, using learnings to shape strategy of future communications.
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  • Ogilvyone
    Account Executive
    Ogilvyone 2005 - 2007
    New York, Ny, Us
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  • Ogilvyone
    Assistant Account Executive
    Ogilvyone 2004 - 2005
    New York, Ny, Us
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Jessica Roden Education Details

  • Boston College
    Boston College
    Human Development

Frequently Asked Questions about Jessica Roden

What company does Jessica Roden work for?

Jessica Roden works for Forward Financing

What is Jessica Roden's role at the current company?

Jessica Roden's current role is VP, Marketing & Organizational Planning at Forward Financing.

What is Jessica Roden's email address?

Jessica Roden's email address is je****@****wer.com

What schools did Jessica Roden attend?

Jessica Roden attended Boston College.

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