Vice President, Marketing & Organizational Planning
Current
Jul 2024 - Present
AeroLeads people directory · profile
Jessica Roden Email & Phone Number
VP, Marketing & Organizational Planning at Forward Financing
at
Forward Financing
1 work email found
@americantower.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
VP, Marketing & Organizational Planning at Forward Financing
Location
Greater Boston, United States
Who is Jessica Roden? Overview
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Quick answer
Jessica Roden is listed as VP, Marketing & Organizational Planning at Forward Financing at Forward Financing, based in Greater Boston, United States. AeroLeads shows a work email signal at americantower.com and a matched LinkedIn profile for Jessica Roden.
Jessica Roden previously worked as Vice President, Marketing & Organizational Planning at Forward Financing and Senior Director of Marketing at Forward Financing. Jessica Roden holds Ba, Psychology, Human Development from Boston College.
Company email context
Email format at Forward Financing
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{first}.{last}@americantower.com
86% confidence
AeroLeads found 1 current-domain work email signal for Jessica Roden. Compare company email patterns before reaching out.
Profile bio
About Jessica Roden
Build Marketing Strategies | Lead Teams to Flawlessly Execute | Measure and Improve KPIsI love building brands and developing strategies to bolster them. I love setting goals and collaborating with other passionate people to smash them. I love leading teams and motivating them to perform, achieve, and grow.I'm an innovative, high-energy marketer who thrives in a deadline-driven environment, with experience across a range of B2B and B2C industries, from telecommunication to financial services. I pride myself in the unique ability to be a strategic problem solver while maintaining an impeccable eye for detail.My areas of expertise include:- Branding- Marketing Strategy - Digital Marketing- Lead Generation- Presentation Development and Delivery- Customer Experience (CX)- Customer Personas - Customer Relationship Management (CRM)- Marketing Analytics- Marketing Automation
Current workplace
Jessica Roden's current company
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14 roles · 23 years
Jessica Roden work experience
A career timeline built from the work history available for this profile.
Senior Director Of Marketing
Scale the marketing function to support anticipated company growth. Partner with cross-functional leaders to develop marketing programs to align with long-term organizational strategy and goals. Refresh and build the Forward Financing brand through compelling storytelling and relevant education.
Jul 2023 - Jul 2024
Director Of Marketing
Jul 2021 - Jul 2023
Senior Manager, Cx, Crm, Lead Gen
American Tower
Engaged with marketing leaders to devise and execute on strategies to generate leads, nurture prospects, and convert to opportunities. Drove strategy and implementation of CX programs, including surveying and Customer Satisfaction (CSAT) program, and subsequent customer outreach. Leveraged customer insights to consult on brand strategy and marketing programs to upsell and cross-sell current customers.
2018 - 2021
~3 yrs
Customer Experience Manager
American Tower
2017 - 2018
~1 yr
Internal Marketing Communications Manager
American Tower
Created overall employee messaging strategy, aligning with key objectives as agreed upon with executive team, determining best communication channels, and developing engaging content. Analyzed results from annual employee and customer surveys, identifying salient findings, recommending employee focus areas, and presenting to leaders.
2015 - 2017
~2 yrs
Senior Marketing Manager
American Tower
Built marketing team from ground up. Collaborated with sales and marketing leaders to construct annual marketing plan to support business objectives and marketing programs. Oversaw traditional and digital marketing, including print, collateral, email, video, online advertising, SEM, and website. Established KPIs, ran tests, and analyzed results, using learnings to positively impact marketing strategy.
2014 - 2015
~1 yr
Marketing Manager
American Tower
2010 - 2014
~4 yrs
Account Director
Bbdo
Led suite of 20+ partner agencies, alongside BBDO as head agency for Bank of America (BAC), on development of on-brand, on-strategy marketing materials. Developed brand marketing campaigns to support BAC's consumer finance line of business.
2009 - 2010
~1 yr
Integration Manager
Bbdo
2008 - 2009
~1 yr
Marketing Manager
Collaborated with leaders in planning, creative, and marketing to develop patient compliance marketing strategy. Managed 5-person team on execution of communications for multi-wave, integrated CRM programs.
2007 - 2008
~1 yr
Account Supervisor
Managed direct mail campaigns, including complex, targeted B2B campaigns. Analyzed campaign results, using learnings to shape strategy of future communications.
2007 - 2007
Account Executive
2005 - 2007
~2 yrs
Assistant Account Executive
2004 - 2005
~1 yr
1 education record
Jessica Roden education
-
Boston College
FAQ
Frequently asked questions about Jessica Roden
Quick answers generated from the profile data available on this page.
What company does Jessica Roden work for?
Jessica Roden works for Forward Financing.
What is Jessica Roden's role at Forward Financing?
Jessica Roden is listed as VP, Marketing & Organizational Planning at Forward Financing at Forward Financing.
What is Jessica Roden's email address?
AeroLeads has found 1 work email signal at @americantower.com for Jessica Roden at Forward Financing.
Where is Jessica Roden based?
Jessica Roden is based in Greater Boston, United States while working with Forward Financing.
What companies has Jessica Roden worked for?
Jessica Roden has worked for Forward Financing, American Tower, Bbdo, Digitas Health, and Ogilvyone.
How can I contact Jessica Roden?
You can use AeroLeads to view verified contact signals for Jessica Roden at Forward Financing, including work email, phone, and LinkedIn data when available.
What schools did Jessica Roden attend?
Jessica Roden holds Ba, Psychology, Human Development from Boston College.
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