Jessica R. Brooks Email & Phone Number

Helping our local elementary school by stepping in to sub as needed :)

Elected PTA President (formerly EVP) and Education Fund PTA Representative (2022-Present): regular meetings and communications with the Principal and executive leadership team to discuss hiring, financials, large-scale school improvements, and student events/programs. Includes writing and editing communications for the weekly newsletter and school website. Increased school registration numbers in 2022 to ~90% and exceeded our Future Fund goal of $150K by ~$30K. My targeted communications were directly responsible for the significant increase in donations. Also includes overseeing funds on the PTA bank account. Education Fund + PTA Web Editor (2022-Present): regular web edits and updates on the school website.Girl Scouts Troop Founder and Co-Leader (2021-2023): responsible for creating and co-leading a new Girl Scout Troop for 17 incredible girls! Includes curating and leading meetings, communications to parents, guiding parent volunteers, managing troop cookie inventory, and digital payments. Also includes overseeing funds on the Girl Scouts bank account.Book Fair Manager (2022-Present): co-managing the Spring and Fall school book fairs and working with Scholastic and Literati program managers. Overseeing marketing/communications efforts, planning, and volunteering as a cashier. In 2023, we had our most successful book fair the school has ever seen, beating our previous record of ~10K with over $15K in sales!Communications Manager, Annual Fundraising Gala (2021-2023): event promotion, collaboration with the Principal on school-wide communications, design approval, and donation solicitation. Contributed to the school’s most profitable fundraiser in 2022 which netted ~$310K! In 2023, we raised $220K!Room Parent (2021-2022): co-led and communicated important news to parents, managed parent volunteer efforts, organized sign-ups for parent-teacher conferences and special events, managed Scholastic book orders, and helped teachers as needed.

Website Refreshes: Oversaw and implemented website refreshes for the following diversity websites: People of Color in Technology (POC-IT), Neurodiversity, and Year Up Internship Program. Content Producer: Produced a variety of UIT-related content for internal stakeholders. Editor: Provided suggested edits on websites and communications created by content producers.

Stanford, California, United States

Communications: created the change management strategy and oversaw all communications for a university-wide health check website that is utilized by all Stanford staff, faculty, and students on a daily basis. This site promotes the safe return to all campus locations in the wake of COVID-19. I also translated the entire health check website into Spanish to make it accessible to native Spanish speakers. I partnered closely with Stanford doctors, legal, HR, developers, and communications professionals across the university to make this mandatory health assessment tool a reality within a very short timeframe and in accordance with local and national health guidelines. I am proud to say that my hard work on this project resulted in a bonus. Managed content and communications for a university-wide campus IT plan. Consolidated business reports into an annual summary for internal and external use by the CIO and other university leadership. Developed, managed, and executed strategic marketing plans to meet business objectives. People Management: managed two FTEs and provided leadership and guidance as a communications lead. Diversity and Inclusion: managed content and communications for a university-wide technology diversity program. Helped launch the People of Color in Technology affinity group. Strategy: created and managed the execution of an integrated communications strategy that leveraged the University IT brand via appropriate channels (web, print, email, etc.). Benchmarking: defined and conducted market research, including competitive benchmarking. Identified market opportunities, and conducted campaign/program/service/event analysis. Influence: communicated marketing plans across the organization and university to educate and influence stakeholders.Stakeholder Management: built partnerships with managers from other schools and departments who manage IT products, services, and programs. Managed key vendor and consultant relationships.

Stanford, California, United States

Writing: created and distributed executive communications on behalf of the Dean to staff, faculty, and affiliates across Stanford Medicine (circulation approx. 29,400); created and implemented an integrated communications and outreach plan; created executive talking points for various presentations; wrote a biweekly communication (circulation approx. 10,400).Editing: reviewed and approved all communications that were sent to the faculty, student, postdoc, and staff listservs; reviewed and approved internal and external communications for various projects; managed vendors in the design and creation of collateral. Brand Management: oversaw use of the Stanford Medicine master brand (Stanford School of Medicine, Stanford Health Care, University HealthCare Alliance (UHA), Lucile Packard Children's Hospital Stanford (LPCH), Packard Children's Health Alliance (PCHA), and Stanford Children's Health); collaborated with internal stakeholders to determine appropriate use of the logo in press releases, on promotional items, etc.; created brand guidelines; provided daily guidance to stakeholders. Web Management: primary content editor for three Stanford Medicine websites; refreshed design of each.

Stanford, California, United States

Communications: administered all IT related communications and outreach for the school of Humanities and Sciences (H&S) (23 departments and 23 interdisciplinary programs); created an integrated communications plan and editorial calendar; quickly communicated urgent IT matters that directly affected stakeholders (crisis communications); developed a monthly newsletter for key stakeholders.Branding and Marketing: spearheaded the departmental branding process to enhance positioning and service offerings; implemented an outreach and education learning series with expert presenters from across the university.Web Strategy: oversaw the web strategy for the entire school; created an inventory of 130 websites and implemented a cyclical website redesign process; led “Writing for the Web” workshops to help clients better position their services.Program Management: managed the seminar and conference room technology program; established A/V room standards which were adopted by University IT and informed university-wide standards; created a technically comprehensive room refresh inventory of 70 rooms.Discovery and Analysis: managed the information security portfolio; discovered 150 servers via network scans and created a detailed risk assessment inventory which paved the way for all other schools at Stanford; regularly communicated security vulnerabilities with technical managers and provided comprehensive instructions on how to mitigate vulnerabilities.Asset Management: created and successfully implemented a strategy to centralize the computer replacement program; collaborated with high-level stakeholders within the Dean’s Office to communicate expectations on migrating the entire Dean’s Office server to a newer, more reliable, and centrally managed server.

Palo Alto, California

Content Strategy and Development: primary content writer for the Oshman Family Jewish Community Center (OFJCC); wrote and distributed over 25 press releases and pitched stories to local news outlets to obtain coverage; created and implemented an editorial calendar; composed and distributed weekly, monthly, and bimonthly e-newsletters to OFJCC community (circulation 18,000+); wrote and edited content for quarterly print and digital publications and promotional materials.People Management: managed a project coordinator and two graphic designers; provided creative direction to graphic designers for advertisements, event promotion materials, print and electronic brochures, etc. Web Strategy: defined and managed a multi-year integrated web strategy for all OFJCC departments (fitness center, preschool, senior residences, cultural arts programs, etc.); developed OFJCC’s brand standards and guidelines; reported to CEO and CMO on website KPIs and analytics; provided subject matter expertise in search engine optimization (SEO). Online Advertising: managed all online marketing campaigns (Facebook Ads, LinkedIn Ads, Google AdWords); provided subject matter expertise in social media strategy and content management (Hootsuite dashboard).Market Research and Benchmarking: collaborated with five other Bay Area JCCs to share best practices, align strategies and influence the national JCC Association on innovative marketing and communications approaches.

San Ramon, California

Design: created publications via InDesign, Photoshop, Illustrator and collaborated with 42 global offices on firm-wide marketing efforts; influenced content standards, provided regional updates, managed web content.Marketing and Business Management: managed marketing communications for entire tri-valley region; tracked lead generation/wins and informed management of opportunities; presented analyses at weekly meetings; client relationships included: Airbnb, AAA, Chase Bank, Chevron Corporation, PG&E, Safeway, Gallo Winery, La Boulange.Writing: researched, wrote, and designed qualifications and proposals in response to client requests for information; Focus areas included: workplace strategy, corp. headquarters, financial service firms, data centers.Public Relations: oversaw media relations process; collaborated with Loomis PR and SF marketing teams to pitch newsworthy events to local media; compiled and visualized data. Social Media: spearheaded Gensler app creation for iOS mobile devices to enhance corporate social media portfolio; conducted social media audit and recommended areas for improvement on each medium via an integrated social media plan.

San Ramon, California

Content Management: developed an integrated communications plan and editorial calendar for the team; oversaw production of web content and visual design for California Corporate Affairs; oversaw production of video and radio advertisements; managed projects implemented by Edelman PR and SolutionSet Marketing; increased readership of e-newsletter from 150 to 3,000 stakeholders with open rates above industry average; managed media relations portfolio.Corporate Sponsorship Event Management: managed and optimized the entire events program; created executive talking points for the CEO and multiple VPs; created communications for approx. 80 key Chevron sponsorship events (approx. $25,000 each with 100+ attendees); events included: Commonwealth Club Innovation Speaker Series, exclusive events for the CEO and UC Davis stakeholders, UC Berkeley Charter Galas, Cleantech Opens, nonprofit partner luncheons and dinners, Milken Institute Conferences, etc. Stakeholder Outreach: developed and implemented strategic long-range stakeholder outreach plans for key executives. Budget Management: strengthened budget management for California Corporate Affairs by establishing a categorization tracking tool for processed invoices; oversaw operating expenses of $17MM. Social Media: created first Chevron Facebook page; managed corporate LinkedIn profile; curated content for Twitter posts.Intern Supervision: interviewed, hired, on-boarded, supervised, and off-boarded two interns. President, XYZ Network (volunteer role): elected site leader of largest Chevron employee network (9,000+ employees worldwide); managed leadership team of 16; managed communications of 25+ programs annually.

San Ramon, California

Financial Analysis: successfully implemented fee increases on 900+ outdated electronic point of sale (EPOS) machines to support installation of new EPOS machines; utilized SAP finance system

Berkeley, California, United States

Working a full-time job while pursuing a double major at the #1 public university in the world taught me how to work well under pressure, manage my time, and helped me pay off all of my student loans within a year upon graduation. My greatest joy in this role was mentoring over 200 extraordinary young women and helping them overcome some of their greatest obstacles. Communications: Disseminated all announcements and policies as directed by the Senior Resident Director on behalf of Residential Life and UC Berkeley to the Stern Hall residential community. Community Development: Underwent diversity and inclusion training and created a welcoming and inclusive environment for those from diverse backgrounds, cultures, and lifestyles. Provided academic and personal support and conflict mediation. Risk Management: Confronted and responded to student behavior in violation of campus policies and procedures to ensure a safe community for all residents. Demonstrated sound judgement in reporting urgent situations in a timely and appropriate manner. Event Management: Created and implemented effective and innovative programs to assist students with their transition to college, empowering students with the skills to become engaged campus and global citizens, and active agents of social change.

Coral Gables, Florida

Global Portfolio Development: researched and developed portfolios with operational data for 21 Caribbean sites; critical information utilized by Latin America Regional Manager for strategic planning and forecastingWriting/Design: published first Coral Gables edition of Chevron’s “Women’s Network Newsletter”; designed layout, led content creation via employee interviews and article compositionWeb Design: project lead for the creation and launch of the “Global Marketing Latin America Website” RFP Analysis: created a grading rubric and evaluated RFPs from ad agencies for the “Latin America Visibility Campaign”; identified which RFP would have the greatest ROI

San Ramon, California

Writing: authored proposals and conducted project research for an employee and customer engagement programResearch: curated content for a gasoline price analysis spread in Chevron’s 2006 special edition of Hearts & Minds magazinePress Pitches: pitched (in Spanish) Chevron’s “Driving Safely Image Campaign” to tier 1 and tier 2 Hispanic publications in the Los Angeles competitive market; successfully negotiated placements in 10 periodicalsContent Management: proposed and spearheaded the creation of the “Global Marketing Photo Library,” an image archival system which significantly improved file retrieval times

Bachelor Of Arts, Mass Communications And Spanish Double Major

Activities and Societies: Alumni Scholars Association (2004-2008)Resident Assistant (2006-2008)

Summer Bridge Program In Physics, Trigonometry, And English, 4.0 Gpa

High School Diploma, 4.5 Gpa (Salutatorian - Delivered A Bilingual Address At Graduation)

Activities and Societies: President, Renaissance Recognition Program: Identified, recognized, and reinforced the actions of students.