Leading the Marketing Operations team for North America Diagnostics and responsible for:- Marketing Communications: branding, messaging, creative- Demand Gen: campaigns & digital marketing- Operations & Analytics: internal workflows, processes, budget management, analytics & reporting- Customer Excellence programs: demo trucks, reference sites, field communications, events & exhibitions

Leading the MarCom team supporting Diagnostics, NAM and responsible for:- Brand, messaging and creative strategy and execution- Demand generation to drive awareness, engagement and leads- Digital marketing execution including web, email, social, SEO and 3rd party media- Events and tradeshows to support customer engagement

Responsible for global strategy, delivering integrated marketing programs to drive awareness and funnel growth in alignment with core business objectives. Oversees the global marketing communications team to deliver:- Global campaign planning process, inclusive of content marketing and localization strategies to execute at scale across all regions- Live and virtual events strategy to engage target audiences and key personas - Communications strategy to secure key placements across target publications to build awareness and strengthen share of voice- Digital marketing strategy including website, SEO, SEM, paid media and social media- Brand management and design to deliver a unified look & feel for internal and external facing content and campaigns across all channelsPartners with leadership across marketing operations, regional field marketing, product marketing, analytics and communications to drive process, activation and analysis.

Responsible for establishing a strategic global communications function, including executive communications, corporate programs and events, implementation and management of the corporate intranet, and ensuring consistency in brand and messaging across both internal and external channels.Stretch Assignment: Chief of Staff to CEOI was asked to support the CEO to help drive alignment within the global leadership team. Activities included all CEO communications, leadership meetings and strategy sessions, and overseeing regional Sales Kickoffs.

Responsible for the management and operations of the corporate marketing communications team, including:- Content marketing strategy, operations and global governance to help drive the company's brand and lead generation goals- Localization framework to execute and measure global content programs- Social media strategy and operations for all corporate led accounts- PR and advertising- Brand management- Contract and freelance resources including independent writers and designers, and agencies

One of the first marketing hires in early stage start-up, tasked with developing and growing the marketing and communications function. - Developed and managed customer communications strategy, including content strategy and execution- Oversight of PR agency to manage press releases, editorial placements and track media coverage- Acted as company spokesperson on local and national news outlets including Fox News and Good Morning America- Digital marketing strategies including re-design and launch of website, SEO & social media channels- Hired and managed the marketing & communications team