Chief Executive Officer
CurrentIt's about marketing to humans, making measurable magic. Social Path will aim to portray your brand essence in the digital space with the aim of achieving your business objectives. Utilising best practice industry technology, expertise & innovation that is tried and trusted.Our team is composed of a group of individuals who collectively translate what your brand does offline into a comprehensive online presence. Social Path specialises in in the following areas; Digital market research and audits, organic communication strategies based on data and research findings, brand creative and CI, social media evergreen content and marketing, delivering KPI driven marketing results.Our secret sauce is keeping it real and authentic.Social Path will deliver and engage with strategic communication via the website blogging, social media sharing and community management with the aim of building awareness and growing the brands’ organic presence. Driving the brand message through a detailed communication plan. We uncover the deep human truths and work on building these connections with communities while reaching your brands business objectives. This then determines which is the most inventive way to engage with consumers and which digital platforms are best to do that.We manage the entire organic roll-out, from idea generation to design to implementation to data tracking.