At the Cortado Group, we deliver rapid, measurable top-line improvements for smaller, investor-backed growth companies across multiple industries.Our go-to-market experts help private equity firms and portfolio companies overcome challenges in revenue intelligence, revenue operations, product, pricing, sales, marketing, and customer success. We help them achieve or exceed their business goals — from revenue generation to value creation.

-Grew DTC website revenue by 208% YoY and SMS revenue by 145% in 6 months-Grew email lists by 58% YoY while improving open rate and CTR significantly-Lead and manage the execution of an integrated cross-channel marketing strategy to drive conversion and engagement across all marketing touch points: DTC websites, blog and content, email and SMS marketing, paid media, and promotional and content calendar-Managed over 15 brands across 6+ marketing, CRM, and ecommerce platforms and built custom reporting and dashboards with integrated data to measure performance-Assist in DTC website strategy, design, and development-Own and manage marketing technology stack and implemented processes and procedures based on industry best practices-Implemented and integrated project management technology and processes for multiple departments-Lead and manage execution of integrated cross-channel marketing strategy to drive acquisition and engagement across all marketing touch points-Partner with product, brand, design, business operations, and growth teams to launch new campaigns and initiatives-Support merchandising, pricing, promotions, user flows, and site enhancements-Partner with offshore teams to launch, analyze, report, and optimize marketing campaigns-Analyze campaign data across all marketing channels to measure, synthesize, and report on performance-Communicate updates, plans, and learnings to Leadership teams to facilitate data-driven decision-making

-Develop integrated marketing campaigns with multi-channel activities to optimize conversion paths for a global company with many divisions and diverse verticals-Create optimal nurture campaigns through analysis of consumer engagement trends and prospect conversion data using A/B testing, lead scoring/grading, CTAs, and personalization-Identify and document requirements and processes for developing, executing, measuring, and analyzing automated campaigns -Curate and present campaign performance reports to stakeholders, senior management, and executive team-Collaborate closely with Product, Sales, Services, and Operations teams-Administrator of the marketing technology stack, including multiple Salesforce Clouds and project management tools-Owned migration to SFMC and Pardot and developed and documented best practices and processes

-Provide analysis and reporting for incoming prospects’ business problems to accurately size and scope a successful brand protection program-Develop new Network Intelligence service offering by collaborating with Services, Product, and Engineering -Provide valuable industry insight through data analysis and custom reporting to enable Sales and Client Services Teams-Develop new Solutions Assurance workflows to increase efficiency of team contributions and to increase client satisfaction and renewal rates

-Leverage existing product to implement new Recall Services program that has grown to over $2 million in revenue (Peer Recognition Award)-Effectively communicate data-driven recommendations to increase renewal rate and provide upsell opportunities-Create new specialized client industry reports with other lead analysts with industry-specific knowledge to identify efficiency and upsell opportunities-Collaborate and coordinate with clients and team members from all international offices-Use multiple technologies to detect, analyze, and remove infringing online content-Collaborate with clients and team members to implement and evolve customized approaches-Formulate and effectively communicate data-driven recommendations

•Develop websites for a number of small businesses •Customized Wordpress platforms•Social Media marketing •Online marketing strategy and consultation•Google analytics•Brand development

• Created and executed full online marketing strategies, including web development, search engine marketing, print distribution, and social media marketing for small businesses 
• Increased revenue and qualified leads through advertising and media sales and built business partnerships through networking, cold-calling, and community outreach 
• Managed a small team to accomplish goals and deadlines for social media marketing and website integration • Designed, planned, and executed full digital and print assets for marketing and promotional campaigns across a diverse client base• Managed successful advertising and promotional campaigns to increase strength and reach of digital platforms by integrating all aspects of online marketing including website design, website management, online review management, social media marketing, search engine optimization, targeted PPC advertising, uniform branding, and more• Analyzed data collected from various online tracking tools to determine user and follower behaviors, and then compiled results with recommended changes to online marketing campaigns

-Foster and maintain a strong working relationship with the General Managers, Marketing, Security Managers, and touring event staff-Work with key clients to set up events, and manage the preparation, presentation, and settlement ofall event box office statements-Advise and assist with the implementation, reporting, and generating of eventreports using the ticketing system-Oversee the daily, weekly, monthly, and yearly sales of tickets andentering and submitting data as required-Reconcile any issues between ticket sales and the financial departmentincluding shortages or overages in cash drawers-Develop and maintain documentation and training material on Box Officepolicies and procedures-Work closely with accounting on executing proper cash handling and cashcontrol procedures.-Hire, train, schedule, and supervise ticket office staff.-Demonstrate excellent customer service skills, and respond promptly to customerinquiries and requests-Review and maintain the phone tree system-Provide rapid response for critical issues

•Media and advertisement sales•General office assisting

•Provide patients with their prescriptions to help maintain healthy lifestyles•Educate Patients about new and available insurance and medication options that better suit their needs•Provide a reliable line of communication between patients and their healthcare providers

•Complete monthly bookkeeping tasks such as payroll, expense reports, and monthly financials• Fulfill weekly tasks such as correspondence between owned companies, stock and trade reports•Demonstrate ability to multitask and use creativity to prioritize and complete any and all responsibilities deemed necessary by President of company

•Developed, initiated and marketed the swim lesson program for the new facility•Supervised and trained lifeguards and swim instructors•Planned events to educate families on the importance of all aspects of water safety•Networked with organizations such as Boy Scouts of America, BLM and US Coast Guard to provide a variety of fun events focused on water safety•Taught swimming and safety skills to parents and children through the age of 15