Jessica Ruiz Email and Phone Number
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🚀 Unlocking Growth for Market Leaders! 🚀I am a passionate marketing strategist with a proven track record of successfully leading world-class growth teams that deliver remarkable results for industry giants. My career has positioned me at the forefront of marketing innovation, partnering with 30% of the NRF Top 100 and leading US manufacturers, including Amazon, Walmart, Target, The Home Depot, Best Buy, and Macy’s.I am a go-getter, trusted to spearhead growth strategies that drive tangible outcomes. Here’s why I’ve earned this reputation:🔑 Rapid Adaptability: I quickly master new technologies and markets, gaining a comprehensive understanding of objectives that fuel success for my organization, my team, and our customers.🎯 Marketing Strategy Expertise: With over 17 years of experience, I specialize in digital marketing, affiliate and partnership marketing, creators, paid search, SEO, paid social, social commerce, omni-channel campaigns, loyalty strategies, media planning, SaaS implementation, mobile strategy, lifecycle marketing, and cultivating a data-driven culture.💡 Proven Results: My teams and I have directly managed over $3 billion in consumer sales for top retailers and manufacturers, achieving 23 consecutive quarters of 100%+ attainment of individual and team revenue and marketing goals.### Leadership Role at AmazonCurrently, as the Head of Media Operations & Launch Management at Amazon, I drive the optimization of Prime Video US marketing launch programs. My mission is to enhance efficiency and impact across all marketing channels while leading a dynamic cross-functional team to execute initiatives that engage millions of customers daily. I thrive in fast-paced environments, quickly adapting and innovating to master new technologies.Previously, as Head of Growth Marketing at Amazon Prime Video, I successfully crafted strategies for acquisition, engagement, and retention. I developed growth initiatives that influenced senior leaders across Amazon to align with our business goals. Leading a world-class marketing team, I oversaw the execution of impactful campaigns and made critical, data-driven decisions that significantly enhanced customer lifetime value.### My Leadership PhilosophyMy approach is rooted in fostering a culture of excellence and collaboration within my teams. I believe in empowering others to achieve their best, driving results that align with our ambitious objectives. My ability to learn rapidly and lead effectively has been key in navigating complex projects and delivering exceptional outcomes.💥
Ziff Davis
View- Website:
- ziffdavis.com
- Employees:
- 6500
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Vp, Affiliate Portfolio Growth At Cnet GroupZiff DavisAustin, Tx, Us
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Head Of Media Operations & Launch ManagementAmazon May 2024 - PresentSeattle, Wa, UsStrategic media operations leader spearheading the scaling and optimization of Prime Video US marketing launch programs. Transforming our marketing operations across paid media, owned and operated marketing, and outbound marketing to drive greater efficiency, agility, and impact with millions of customers daily. Leading a large cross functional team across multiple work streams, and overseeing the flawless execution of our most critical marketing initiatives. -
Head Of Growth MarketingAmazon Apr 2023 - Apr 2024Seattle, Wa, UsSenior cross functional leader driving strategy for acquisition, engagement, and retention of Prime Video. Owner of the vision for how we drive growth to Prime Video, influencing senior leaders and stakeholders across Amazon to support achieving US and global business goals. Leader of a world class growth marketing team responsible for creating and executing off-site paid marketing campaigns that will fuel our customer funnel. Accountable for making high stakes decisions and recommendations backed by data. Responsible for communicating results and ROI to stakeholders across the organization. Scaling marketing programs that promote our most exciting content to increase customer lifetime value.
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Head Of Customer Acquisition, Prime VideoAmazon Jan 2021 - Apr 2023Seattle, Wa, UsLead performance marketing team and cross functional Prime growth efforts to drive acquisition and engagement to accelerate the Amazon flywheel. Lead a team of marketers that will fuel our customer funnel. Scale existing marketing programs, develop GTM strategies, and support my team to deliver significant incremental results.
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Enterprise Account Executive, Tableau SoftwareSalesforce Jun 2020 - Jan 2021San Francisco, California, UsResponsible for helping customers in the enterprise retail, restaurant, and manufacturing industries to see and understand their data. I take a consultative approach to learn my customers needs across the business. I run point to identify the internal resources and partners to help my customers to roll out a data driven culture. Through the power of Tableau Software I help customers get faster time to insight, and find more aha moments as they ask and answer questions of their data, that lead to significant ROI. -
Senior Director, Strategic AccountsRetailmenot Jan 2019 - Jun 2020Austin, Tx, Us-Led enterprise team executing performance marketing strategy for top 30 revenue producing partnerships-Met with marketing decision makers (i.e. SVP, VP, Director) at top retailers monthly, becoming an extension of their team, proving ROI, and getting buy in on developing customer solutions aligned to their annual marketing goals.-Built and executed enablement plans across the organization to achieve company revenue targets-Cash back rewards expert leading go to market strategy, monetization, and knowledge share across US, UK, and France international teams -
Director, Strategic AccountsRetailmenot Feb 2017 - Jan 2019Austin, Tx, Us-Led team to 129% attainment to goal Q1 2017-Q4 2018 for top revenue generating accounts, achieving highest team attainment to goal for 5 consecutive quarters-Developed and executed growth strategy to secure new revenue budgets by expanding Retailmenot’s footprint into enterprise retailer organizations-Key thought leader and subject matter expert at all company events and industry conferences -Highest penetration of sold products for team’s portfolio in 2017-2018
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Senior Account DirectorRetailmenot Jan 2015 - Jan 2017Austin, Tx, Us-Ability to develop and execute business development plans that will achieve partner and company goals with 110% attainment to goal 2015-2016-Develop innovative product recommendations and product roadmap improvements through strong understanding of partnership needs and industry trends to support differentiated company offering-Lead omni channel strategy with key retail partners-Speaker at Amazon Worldwide Partner Summit, educated Amazon international teams on proven US partnership strategies which delivered significant revenue growth
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Senior Partner ManagerRetailmenot Feb 2013 - Dec 2014Austin, Tx, Us-Worked with largest priority accounts on their marketing strategies and achieving their revenue/customer acquisition goals-Delivered actionable analysis on customer behavior to drive effective decisions on promotional strategies and media mix -Worked cross functionally on go to market strategies for RetailMeNot, Inc.-Shared partner feedback with organization to help influence product roadmap-Won company’s top honor award for going above and beyond with my clients
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Partner ManagerRetailmenot Jul 2012 - Jan 2013Austin, Tx, Us-Built and strengthened relationships with major affiliate networks and our advertising partners-Optimized advertisers performance on RetailMeNot, Inc. sites-Conducted performance analysis and consultation for client partners-Continued learning and research to stay up to date on industry trends and monetization strategies
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Client PartnerInvodo Jul 2011 - Jun 2012Plano, Tx, Us-Video program strategist, working with enterprise retailer and manufacturer clients on video program initiatives, marketing program development, performing deep dive analysis, and video campaign execution.-Client proxy, sharing best practices, industry and vertical specific results, and data driven business strategies to maximize the effectiveness of video programs to meet business goals. -
Client Success DirectorInvodo Feb 2011 - Jul 2011Plano, Tx, Us-Client liaison responsible for building and supporting the video strategy for IR200 and Fortune100 accounts-Owner of client video production scoping, budgeting and execution-Drove video placement and coverage improvements on client websites-Consulted on multi-channel opportunities to increase ROI of videos-Managed cross functional teams through entire video production process-Developed proof of concepts including analyzing data and providing key insights for positive video program results
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Client Success DirectorBazaarvoice Nov 2009 - Feb 2011Austin, Texas, Us-Helped Procter & Gamble's largest brands channel the power of word of mouth on their website and in multichannel marketing promotions to drive sales-Provided marketing best practices to leverage user generated content to increase sales, reduce the barriers to purchase, and build brand equity-Worked as an extension of the P&G brand marketing teams to integrate the voice of the customer into their business to drive results that aligned with each brands' goals and business objectives -
Senior Account ManagerApogee Search Feb 2009 - Nov 2009Austin, Tx, Us-Directly managed cross functional PPC and SEO team of 10: prioritized all client action items and tasks for teams, scoped work for projects, helped streamline internal processes, monitored execution of strategies, and led consulting initiatives to drive 98% client retention-Provided sales support and training for account management team on up-selling and cross-selling services to existing clients -
Account ManagerApogee Search Feb 2008 - Feb 2009Austin, Tx, Us-Led strategy, execution, and communication with multiple PPC, SEO and website optimization clients -Oversaw budgetary goals, and reporting of all client KPIs-Up sold company services to existing clients; including paid search services with extra $50k firm generated revenue
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Senior Paid Search AnalystApogee Search Oct 2007 - Feb 2008Austin, Tx, Us-Maintained all Paid Search Analyst duties in addition to managing higher priority clients-Managed over $900k in media spend on several different search engines generating an average of $3.6 million in sales and 900 leads annually-Developed recommendations for client opportunities to implement results driven search marketing strategies to decrease CPL/CPS/CPA, increase CTR, CVR, ROI, and ROAS-Interviewed, trained, and mentored new employees in all company procedures, PPC strategy, and search engine management-Performed research, created POV's, and case studies on client successes- Stayed up to date on latest industry news, and emerging trends
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Paid Search AnalystApogee Search May 2007 - Oct 2007Austin, Tx, Us-Researched clients' industry, competitors, and competitive landscape to create strong foundation for the creation of paid search campaigns-Created numerous PPC campaigns, generated thousands of keywords, wrote ad copy, determined destination URL's, maintained daily/monthly budgets, determined bid management strategy, and measured CPS/CPL success down to keyword level-Created monthly reports with both quantitative and qualitative analysis for each client
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Marketing Coordinator InternThe Pro-Care Spine Center Jan 2007 - May 2007-Developed high-touch marketing plan with detailed referral strategy for spinal decompression-Created database for CPL strategy to determine which media was most effective including pre-buy and post-buy analysis-Established and maintained budgetary goals for internet marketing activities-Analyzed and reported all ongoing internet marketing activities, providing detailed ROI analysis and lead forecasting
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Student AssociateUniversity Of Texas Sep 2004 - May 2007
Jessica Ruiz Skills
Jessica Ruiz Education Details
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Altmba -
Harvard Business School Executive Education
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The University Of Texas At AustinBusiness Foundations
Frequently Asked Questions about Jessica Ruiz
What company does Jessica Ruiz work for?
Jessica Ruiz works for Ziff Davis
What is Jessica Ruiz's role at the current company?
Jessica Ruiz's current role is VP, Affiliate Portfolio Growth at CNET Group.
What is Jessica Ruiz's email address?
Jessica Ruiz's email address is je****@****ail.com
What is Jessica Ruiz's direct phone number?
Jessica Ruiz's direct phone number is +151277*****
What schools did Jessica Ruiz attend?
Jessica Ruiz attended Altmba, Harvard Business School Executive Education, The University Of Texas At Austin.
What skills is Jessica Ruiz known for?
Jessica Ruiz has skills like Seo, E Commerce, Social Media Marketing, Analytics, Sem, Business Development, Marketing Strategy, Affiliate Marketing, Advertising, Ppc, Sales, Account Management.
Who are Jessica Ruiz's colleagues?
Jessica Ruiz's colleagues are Samantha Mcwilliams, Rahul Tawde, Sachin Deshmukh, Shaikh Saif, Josh Riley, Jaydeep Sutar, Lindsay Dills.
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