Jessica Ruiz Email & Phone Number

Austin, Tx, Us

Seattle, Wa, Us

Strategic media operations leader spearheading the scaling and optimization of Prime Video US marketing launch programs. Transforming our marketing operations across paid media, owned and operated marketing, and outbound marketing to drive greater efficiency, agility, and impact with millions of customers daily. Leading a large cross functional team across multiple work streams, and overseeing the flawless execution of our most critical marketing initiatives.

Seattle, Wa, Us

Senior cross functional leader driving strategy for acquisition, engagement, and retention of Prime Video. Owner of the vision for how we drive growth to Prime Video, influencing senior leaders and stakeholders across Amazon to support achieving US and global business goals. Leader of a world class growth marketing team responsible for creating and executing off-site paid marketing campaigns that will fuel our customer funnel. Accountable for making high stakes decisions and recommendations backed by data. Responsible for communicating results and ROI to stakeholders across the organization. Scaling marketing programs that promote our most exciting content to increase customer lifetime value.

Seattle, Wa, Us

Lead performance marketing team and cross functional Prime growth efforts to drive acquisition and engagement to accelerate the Amazon flywheel. Lead a team of marketers that will fuel our customer funnel. Scale existing marketing programs, develop GTM strategies, and support my team to deliver significant incremental results.

San Francisco, California, Us

Responsible for helping customers in the enterprise retail, restaurant, and manufacturing industries to see and understand their data. I take a consultative approach to learn my customers needs across the business. I run point to identify the internal resources and partners to help my customers to roll out a data driven culture. Through the power of Tableau Software I help customers get faster time to insight, and find more aha moments as they ask and answer questions of their data, that lead to significant ROI.

Austin, Tx, Us

-Led enterprise team executing performance marketing strategy for top 30 revenue producing partnerships-Met with marketing decision makers (i.e. SVP, VP, Director) at top retailers monthly, becoming an extension of their team, proving ROI, and getting buy in on developing customer solutions aligned to their annual marketing goals.-Built and executed enablement plans across the organization to achieve company revenue targets-Cash back rewards expert leading go to market strategy, monetization, and knowledge share across US, UK, and France international teams

Austin, Tx, Us

-Led team to 129% attainment to goal Q1 2017-Q4 2018 for top revenue generating accounts, achieving highest team attainment to goal for 5 consecutive quarters-Developed and executed growth strategy to secure new revenue budgets by expanding Retailmenot’s footprint into enterprise retailer organizations-Key thought leader and subject matter expert at all company events and industry conferences -Highest penetration of sold products for team’s portfolio in 2017-2018

Austin, Tx, Us

-Ability to develop and execute business development plans that will achieve partner and company goals with 110% attainment to goal 2015-2016-Develop innovative product recommendations and product roadmap improvements through strong understanding of partnership needs and industry trends to support differentiated company offering-Lead omni channel strategy with key retail partners-Speaker at Amazon Worldwide Partner Summit, educated Amazon international teams on proven US partnership strategies which delivered significant revenue growth

Austin, Tx, Us

-Worked with largest priority accounts on their marketing strategies and achieving their revenue/customer acquisition goals-Delivered actionable analysis on customer behavior to drive effective decisions on promotional strategies and media mix -Worked cross functionally on go to market strategies for RetailMeNot, Inc.-Shared partner feedback with organization to help influence product roadmap-Won company’s top honor award for going above and beyond with my clients

Austin, Tx, Us

-Built and strengthened relationships with major affiliate networks and our advertising partners-Optimized advertisers performance on RetailMeNot, Inc. sites-Conducted performance analysis and consultation for client partners-Continued learning and research to stay up to date on industry trends and monetization strategies

Plano, Tx, Us

-Video program strategist, working with enterprise retailer and manufacturer clients on video program initiatives, marketing program development, performing deep dive analysis, and video campaign execution.-Client proxy, sharing best practices, industry and vertical specific results, and data driven business strategies to maximize the effectiveness of video programs to meet business goals.

Plano, Tx, Us

-Client liaison responsible for building and supporting the video strategy for IR200 and Fortune100 accounts-Owner of client video production scoping, budgeting and execution-Drove video placement and coverage improvements on client websites-Consulted on multi-channel opportunities to increase ROI of videos-Managed cross functional teams through entire video production process-Developed proof of concepts including analyzing data and providing key insights for positive video program results

Austin, Texas, Us

-Helped Procter & Gamble's largest brands channel the power of word of mouth on their website and in multichannel marketing promotions to drive sales-Provided marketing best practices to leverage user generated content to increase sales, reduce the barriers to purchase, and build brand equity-Worked as an extension of the P&G brand marketing teams to integrate the voice of the customer into their business to drive results that aligned with each brands' goals and business objectives

Austin, Tx, Us

-Directly managed cross functional PPC and SEO team of 10: prioritized all client action items and tasks for teams, scoped work for projects, helped streamline internal processes, monitored execution of strategies, and led consulting initiatives to drive 98% client retention-Provided sales support and training for account management team on up-selling and cross-selling services to existing clients

Austin, Tx, Us

-Led strategy, execution, and communication with multiple PPC, SEO and website optimization clients -Oversaw budgetary goals, and reporting of all client KPIs-Up sold company services to existing clients; including paid search services with extra $50k firm generated revenue

Austin, Tx, Us

-Maintained all Paid Search Analyst duties in addition to managing higher priority clients-Managed over $900k in media spend on several different search engines generating an average of $3.6 million in sales and 900 leads annually-Developed recommendations for client opportunities to implement results driven search marketing strategies to decrease CPL/CPS/CPA, increase CTR, CVR, ROI, and ROAS-Interviewed, trained, and mentored new employees in all company procedures, PPC strategy, and search engine management-Performed research, created POV's, and case studies on client successes- Stayed up to date on latest industry news, and emerging trends

Austin, Tx, Us

-Researched clients' industry, competitors, and competitive landscape to create strong foundation for the creation of paid search campaigns-Created numerous PPC campaigns, generated thousands of keywords, wrote ad copy, determined destination URL's, maintained daily/monthly budgets, determined bid management strategy, and measured CPS/CPL success down to keyword level-Created monthly reports with both quantitative and qualitative analysis for each client

-Developed high-touch marketing plan with detailed referral strategy for spinal decompression-Created database for CPL strategy to determine which media was most effective including pre-buy and post-buy analysis-Established and maintained budgetary goals for internet marketing activities-Analyzed and reported all ongoing internet marketing activities, providing detailed ROI analysis and lead forecasting

Education record

Education record

Advertising, Texas Media Sequence, Business Foundations