Jessica Rutan Email & Phone Number

Various Clients, University Of Cincinnati

- Ongoing writing and design work for J4 Media Group and The Ohio State University- Teach “Technical and Scientific Writing” and "Writing for Business" to upper-level engineering and business students online.- Facilitated a workshop-based writing course through interactive responses, exercises and peer review online using a self-created course wiki, which encouraged student collaboration and contribution.- Assigned writing in authentic workplace scenarios to encourage critical thinking and effective strategy.

The Ohio State University Wexner Medical Center

- Planned, designed, wrote and implemented tri-annual electronic newsletter to supplement existing print publication and reach a broader, younger alumni base. - Served as the primary planner for over 15 annual alumni events, which engaged nearly 1,000 alumni and averaged a satisfaction rate over 95%.- Directed alumni web content and design. Strategized, proposed and implemented re-designed alumni home page, which increased the number of unique visitors by more than 2,000 quarterly.- Served as liaison to College of Medicine communications committee. As a team, we increased the number of press releases and web stories written by over 50%.- Enhanced social media presence by creating strategic plans focused on frequent, sharable content. Increased followers from under 200 in FY10 to over 400 in FY13.- Presented at annual American Association of Medical Colleges Group on Institutional Advancement conference on web and social media successes.- Managed Harris Connect online directory, email marketing, and event registration site.

• Direct UC College of Business public relations efforts by monitoring press, writing news releases and maintaining online news center. Doubled college news coverage since start date.• Oversee undergraduate marketing team by facilitating bi-weekly meetings with subject matter experts and managing all projects targeting current and prospective students.• Co-developed and implemented social media campaign to better engage key publics in a relevant, authentic two-way conversation• Write and design college advertisements and publications for print and web platforms• Construct interactive advertising copy for GoogleAdwords, Facebook and LinkedIn and collaborate with agency to monitor results.• Edit and update verbal and visual aspects of the College of Business web site• Served on the event-planning team for the Cincinnati Business Achievement Awards, a 500-attendee event that raised over $10,000 for the College of Business Board of Governors• Partner with agency to re-brand the College of Business and develop a fresh marketing campaign with a clear focus on new messaging

• Managed college recruitment publication projects from start to finish including writing the content, designing the layout, managing printing and coordinating mailing • Planed and coordinate recruitment and retention events including dinners, open houses, high school visits, graduate information sessions, recruitment weekends and the culture fest • Co-managed the Office of Recruitment budget of $20,000 by documenting all transactions and collaborating with the business office to assure accuracy and completeness of all records• Developed and maintained a dynamic recruitment website that populates customized information for each prospective student. My role in developing the site included writing content, crafting key messages, designing the layout, editing video and maintaining updates• Managed a prospective student database using CRM software to develop and implement communication plans• Hired, trained and supervised Office of Recruitment student workers and graduate assistants

Research and write feature stories and news releases for Ohio University - Chillicothe internal newsletters and external media relations efforts.

· Generated story ideas, wrote content and designed layout for online newsletter · Utilized podcast technology and audio editing to create a more appealing newsletter format

Organize and present key messages to prospective students and their families during daily information session. Build interpersonal skills by creating relationships and continuing communication with prospects.

· Pitched news releases to over 75 Tennessee newspapers to increase regional participation in Christmas outreach from 250 churches in 2006 to 422 in 2007. Additional church involvement made Tennessee much easier to serve and allowed Angel Tree to deliver gifts to 4,308 children· Wrote and designed content for numerous publications, including a training DVD and corresponding curriculum, fundraising material, fact sheets, PSAs and tip sheets

· Promoted annual walk for the homeless through news releases and community relations. Efforts in promoting the walk increased donations by over $10,000 - Good Works Account

Ma, Professional Writing & Editing

Coursework included: Promotional Writing Online Documentation Graphic Design Web Design Research for Prof. Writing Advanced Web Authoring.

Bachelor Of Science In Journalsim, Public Relations, Specialization In Marketing, Minor In Psycology

Activities and Societies: Campus Crusade for Christ - Events team chair, communication team, weekly Bible study leader, mentor ImPRessions.