• Leads the Partnerships and Public Relations for West Elm and West Elm Kids, a $2B public company, reporting to the SVP of Marketing & Creative with a direct line to the Brand President. • Conceptualizes and executes global brand strategy initiatives across owned and earned channels including site, email, social, retail and experiential. • Analyzes customer-driven data and consumer trends to inform decision-making. • Manages the full lifecycle of all collaborations: from ideation to contract negotiations, product development, marketing and reporting.• Serves as the liaison between West Elm and collaborator, functioning as the primary marketing representative to outside entities. Presents briefs outlining deliverables, assets, deadlines, and expectations of the partner.• Successfully launched over 25 collaborations with major players including CFDA-award winner Joseph Altuzarra, Architectural Digest’s AD100 Designer Billy Cotton and iconic institution National Geographic. • Primary publicist for the brand, executing public relations campaigns for West Elm, West Elm Kids and collaborations. • Spearheads the St. Jude Children’s Research Hospital’s Thanks and Giving Campaign for Williams- Sonoma, Inc., operating as the corporate lead.• Functions as the West Elm lead for all Williams-Sonoma, Inc’s philanthropic efforts including initiatives with The Trevor Project, No Kid Hungry and the Fifteen Percent Pledge.• Works cross-functionally with internal teams and external agencies to ensure brand standards and KPIs are met.

• Developed global brand marketing growth initiatives including the creation of social calendars, auditing of website, management of email campaigns, handling of public relations, activation of events and spearheading of new product categories.• Crafted all internal and consumer-facing communications and messaging.• Established new brand book parameters and messaging guidelines. • Produced and organized all photoshoots to ensure brand standards were upheld.• Advised on a new collection concept derived from marketplace gap analysis. Partnered with Founder on all touch points from competitive analysis to pricing to brand positioning.

• Led a team of three across brand, creative, communications, public relations, social and performance marketing with a focus on increasing brand awareness, customer acquisition, retention, and revenue.• Managed $500K marketing budget and $1M creative services budget to support P&L goals.Oversaw agency relationship. Reported to the VP of Marketing.• Conceptualized and served as in-house producer on all visual content including campaigns, editorials, lookbooks and PDPs. Handled casting and contract negotiations with modeling agencies.• Established first brand and marketing strategy for five new product launches across social, mobile, email, earned media, e-commerce, retail, and wholesale.• Generated first consistent brand book including redesigned logo, packaging, and storytelling guidelines. Championed internal and external adherence across all content (digital, blog, copy for email, ads) and with key external wholesale partners. Has an excellent command of written materials.• Created the first brand influencer strategy, selected brand-right influencers, grew brand awareness and drove customer engagement through delivery of extensive brand and influencer- aligned campaigns.

• Directed the public relations programs for ten clothing and accessories accounts.• Point of contact for client interaction.• Managed a team of account executives.