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First full-time hire for Netflix's new(ish) consumer products team. Set and led the global retail strategy for Netflix's launch into officially licensed merchandise.

I led the merchandising + retail teams for Target's prestige beauty ecommerce business. My merchandising team consisted of specialists, associate merchants, merchants, and senior merchants dedicated to establishing Dermstore as THE trusted source for skin health + beauty. Dermstore's assortment is a curation across all beauty categories with a good-for-you point of view. If your doctor trusts it, so do we. My buying team pounded the pavement and scoured the world to bring you the brands you know + love as well as those brands you have yet to discover. My retail team consisted of stylists, aestheticians, and a dedicated store manager. Our spa | salon | shop was notable for impeccable guest service and a high repeat rate. While head of merchandising for Dermstore, I also spent time on CEW's Indie Advisory Group. Speaking engagements included :-CEW Beauty Insider Awards : March 2017-Beauty Biz Roundtable Series | Mazur Group : April 2017

Famous for being the Disney Frozen toy buyer and convincing everyone in the organization that Disney Frozen would be THE license to support and get behind. I ensured Target Toys was the first retailer to launch Disney Frozen product, negotiated the best exclusive products, got behind the license in the biggest way, and as a result achieved #1 market share and became THE destination for all things Disney Frozen. In short, I am partially responsible for the parental fatigue behind "Let It Go".Key responsibilities + accomplishments :- Managed a $400MM omnichannel P&L with a portfolio of 35+ vendors and 27% industry market share- Led | motivated | inspired a diverse group of cross-functional partners to achieve revenue goals, most notably shown when tasked with leading Target Toys Division's holiday 2014 strategy resulting in the best Q4 results since 2002, a $38M beat to sales targets, and 60 bps of market share gains- Known for beating the competition by anticipating market trends, as noted by the aforementioned Disney Frozen strategy. I incepted + led a cross-category promotion for total Target [brick + digital] across 40+ departments resulting in a $20M launch event, 42% first season market share, and 3x the toy revenue associated with any previous key licensed theatrical release- Active Toastmasters member and frequent presenter of business strategies to principal internal and external partners- Awards include : SVP Award – Jan 2014 and SVP Award - Nov 2014

Famous for double digit growth in categories and brands that were otherwise challenged in the marketplace. Actually, really famous for developing and launching a Target exclusive hot pink KitchenAid color appropriately named F L A M I N G O that outsold all other colors and gave Target #1 share. Also famous for bringing Vitamix to Target.Key accomplishments included ::- Managed the day-to-day P&L responsibilities of a $320M business- Built strategic relationships with 30+ vendor partners and demonstrated strong negotiation skills to curate a differentiated assortment resulting in 15% YOY growth, 113 bps improvement in margin, and significant market share gains in growing categories.- Worked collaboratively with merchandise planning to manage daily in-stocks + product flow, improve product exit strategies, and reduce unproductive inventory resulting in a 31bps improvement in YOY turn, $10M beat to gross margin plan and 104 bps beat to planned gross margin rate.- Led multiple KitchenWorld programs - a Home pyramid growth strategy, managing the merchandising + financials of seasonally relevant presentations across multiple divisions, departments, and buyerships consisting of both national + owned brand product. - Known for strategic thinking + innovative solutions to grow the core business while fostering category newness through multiple new product/brand launches, taking ideas from inception to in-store execution.- Coached + developed an MBA summer intern and newly promoted buyer in training.- Regularly active in corporate recruiting events including ROMBA, MBA campus events, office visits, buyer panels, company presentations, aaaaand... The Target Pulse Blog.- Awards include :: SVP Award – March 2012 and KitchenWorld Best Team Award – 2013

As an MBA Intern, I developed an external marketing strategy and framework designed to address key challenges surrounding purchase conversion, pricing effectiveness, and optimization of promotional resources for Target Home's Kitchenworld initiatives.I also wowed my leaders with my intense knowledge of coffee makers and bars of pressure required for good espresso that they offered me a full-time job to return as the kitchen appliance buyer.

What started as a high school part-time job turned into a full-fledged 11 year career that taught me everything I know about customer service, business, retail management, influencing without authority, influencing with authority, developing others, managing a P&L, and most importantly : being passionate about what you do and treating others with respect + dignity. #thankyouhowardschultzBarista in 1998 Shift Supervisor in 2000 Assistant Store Manager in 2003 Store Manager in 2003youngest District Manager in the company in 2005.The last 4.5 years were spent managing the overall operations for a store portfolio of 12 retail locations, 240+ employees, and annual sales exceeding $14 million.Starbucks was a hard place to leave and I did so only to pursue my dreams of a Kellogg MBA. I still wear my green apron every day.