- Built AI-based animal shelter software that generated high-quality pet photos in seconds to increase adoption and return-to-home rates and reduce shelter operating costs. Increased dog adoption rates by an average of 84% and cat adoption rates by 44%. - Scaled software from prototype to self-sustaining business serving 250+ rescues and shelters, including the largest municipal animal shelters in the country- Launched Recipawsity, an ecommerce fundraising platform that used the concept of gift-giving to raise money for animal shelters. Served 1000s of monthly users and high profile animal shelters

- Cofounder of Everyone’s Business: a student-led initiative leading USC Marshall to become the 1st top MBA program to achieve gender parity with 20% increase YOY, as covered by Fortune and Forbes- President, Graduate Women in Business: doubled club membership, established first-ever global MBA case competition dedicated to addressing gender equity in the workplace and pioneered pay-it-forward prize model in which winning teams received over $20k in scholarships for women enrolling in their MBA program's class of 2021.- Nominee and Finalist, Edie Hunt Inspiration Award from the Forté Foundation- Brittingham Social Enterprise Lab’s MBA Society and Business Fellowship- Forté Women’s Fellowship for exemplary community and team leadership

CLIENTS: 20TH CENTURY FOX, LIONSGATE, NBC UNIVERSAL, SONY• Produced and managed international entertainment campaigns, website builds and interactive HTML5 and webGL experiences• Responsible for executive-level client relationships; served as primary consultant for business development • Led project estimation, schedule creation, revenue tracking, risk management, and team communication to ensure projects adhered to established timelines and budgets• Authored and maintained all documentation throughout project lifecycles: status reports, SOWs, detailed project plans, budgets, business and technical requirements, vendor contracts, invoices, change orders, purchase orders and post mortems• Within two months of starting, identified agency operations’ pain points, then researched, pitched and implemented company-wide time tracking tool for better project health visibility• Planned company resource allocation on daily, weekly, and monthly basisKEY CLIENT ACHIEVEMENTSUSA Network: For the premier of COLONY, oversaw and produced an award-winning, gamified digital experience with a 3-D interactive map of Los Angeles, sweepstakes integration, exclusive video content, and ongoing releases of ten missions/games. Website received accolades from FWA and Awwwards.Sony Pictures: For Inferno (3rd installment of the Da Vinci Code series), produced studio’s first 360 video and planned full-scale international social influencer scavenger hunt in Singapore with celebrity talentLionsgate: Drove discovery, strategy, design and development of HTML5 game for movie Norm of the North

CLIENTS: BUTTERFINGER, HOT POCKETS, SWEETARTS, CRUNCH, MUSCLE MILK• As Head of the Project Management Department, supervised project managers to ensure the success of all projects, including celebrity video campaigns, new product launches, influencer programs, food shoots, ongoing social media, sweepstakes integrations and website builds (appx. $6m in revenue)• Oversaw and approved all aspects of project lifecycle: estimates, project plans, schedules, project requirements, SOWs, etc.• Mentored PM team members and empowered growth through weekly project health tracking, PMP training, personal development plans and conflict resolution • Spearheaded and formalized interdepartmental process for project briefs, social creative, photo shoots and new hire on-boarding• Maintained master client retainers and led budget reconciliation process with Client Services team• Served as primary consultant for business development and pitches • Partnered with CFO to determine monthly revenue forecasts; responsible for company resource allocation and staffing plans on weekly, monthly and annual basis• Owned agency’s most complex projects as Senior Project Manager KEY CLIENT ACHIEVEMENTS:SweeTARTS: For SweeTARTS Ropes product launch, managed and executed a multi-million dollar live game show event and video production of 9 commercial spots including: negotiations with Celebrity talent and influencer talent, hiring and managing production company, casting, legal and SAG facilitation, video post-production, content distribution plan, and website build and launch. Managed project within $500 of original estimate.Butterfinger: Led team through user experience, strategy, and creative development for the Butterfinger.com redesignMuscle Milk: Drove discovery, design and development of website hub for Muscle Milk’s college ambassador program

CLIENTS: NESTLE PURE LIFE, BUTTERFINGER, HOT POCKETS, CRUNCH, WONKA, NESTEA • Led all aspects of digital production for national campaigns from inception to completion including strategic planning, website development, 3-D design and animation, social content creation and commercial video production • Authored and maintained all documentation throughout project lifecycles: status reports, SOWs, detailed project plans, budgets, business and technical requirements, RFPs and vendor contracts, invoices, change orders, purchase orders and post mortems• Responsible for project estimation, schedule creation, revenue tracking, risk management and team communication to ensure projects adhered to established timelines and budgets• Responsible for determining solutions to enhance projects and presenting opportunities to grow clients' businesses • Supervised Associate Project Manager, guided her through projects and nurtured her growth into Project ManagerKEY CLIENT ACHIEVEMENTS:Hot Pockets: Managed all aspects of production for two Hot Pockets commercial spots: storyboards, design and animation; production company RFPs, bidding and contracts; voice-over casting, recording and mixing; video post-production and exports; talent payments and SAG facilitation; and seeding distribution channels per media planNestlé Pure Life: Produced campaign microsite, banner and flash ads for national campaignNestea: Drove strategy, creative and development for Nestea instant-win sweepstakes. Partnered with third-party promo agency for winner selection and prize fulfillment. Program’s success resulted in Nestea renewing the sweepstakes 3 times.

CLIENTS: NETFLIX, NBC UNIVERSAL, 20TH CENTURY FOX, WARNER BROTHERS, ABC, LOGITECH, ADOBE• Directed and managed all aspects of production for interactive gaming experiences for theme park, mobile app development, and website design including strategy, IA/UX, 3-D design, content creation, development, and QA KEY CLIENT ACHIEVEMENTS:Star Trek: Led all aspects of production for six 3-D games for theme park, including creative, development and animation Netflix: Supervised process for information architecture, design, content creation and development of Orange is the New Black’s mobile photography app, mobile game app and TumblrABC: Produced social content for shows Nashville, The Bachelorette, Grey’s Anatomy, Shark Tank, Scandal, etcNBC Universal: Directed discovery, design, and development of Tumblr sites for Saturday Night Live and HannibalWarner Brothers: Oversaw production of interactive, UGC comic book for DVD release of 300: Rise of An Empire Logitech: Led UX, strategy and design for ecommerce website and 3-D mobile product customizer

• Managed 20+ diverse accounts simultaneously, ensuring all projects are delivered on time, within budget, and exceed client expectations• Responsible for generating $1.2m+ in annual revenue through sales and up-sells. Exceeded Q1 2013 revenue goals by 30%• Directed all phases of project discovery, production, launch: website planning, design, and development; digital marketing strategy, search engine optimization, PPC and display marketing, conversion rate optimization, email marketing and social media marketing; creative strategy, branding and print designKEY CLIENT ACHIEVEMENTS:NFL: Provided strategic recommendations and directed all website feature upgrades, including implementation of an players-only inquiry request form, which reduced support tickets by 76% YOYAltibase: Launched and managed simultaneous production of three Asian language websites, achieving the fastest website execution time in company historySatmetrix Systems: Launched new website and marketing campaigns, resulting in client handing over all other brands to BFM for all digital, print and marketing

CLIENTS: NFL, PROCTOR & GAMBLE, TOP RANK • Managed all phases of website design, development and launch for clients• Led implementation of digital strategy for clients’ marketing programs across SEO, PPC, email and social media

CLIENT: CENVEO• Served as chief digital marketer, creating and executing integrated marketing campaigns across 5 web properties• Overhauled existing PPC campaign and executed new strategy, resulting in a 60% increase in new business inquiries within 6 months• Devised and implemented SEO strategy, resulting in 56% of targeted keywords reaching page 1 organic results in 9 months.

Designed and implemented Foley + Corinna’s entire digital marketing program including paid search, SEO, email, social media and influencer partnerships