Jessica Schmidt Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Boston, Ma, Us

Develop sales and marketing programs that align with corporate growth goals and assist in strengthening brand awareness within assigned region. Create strategies to promote the insurance agency’s solutions and foster cross-sell opportunities.

Minnetonka, Mn, Us

Developed annual marketing plans for assigned markets/internal clients based on yearly business plans involving growth, cost, and customer engagement priorities. Promoted from Marketing Manager to Associate Marketing Director during tenure.• Spearheaded advertising and marketing campaigns designed to drive awareness and consideration of products and programs among specific segments. • Experienced in utilizing owned media, paid media and earned media to formulate strategies, along with a clear understanding of the appropriate uses for the following channels: digital, print, sponsored content, audio, social, search engine marketing, out of home, direct mail, email, and outbound telemarketing.• Fostered cross-functional relationships with internal clients consisting of market-level CEOs, sales leaders and product teams to achieve sales/membership goals, as well as with internal creative, web development, legal and PR/communication teams to see campaigns through fruition.• Developed creative and media briefs and partnered with agencies to create advertising and devise media plans.• Led development of marketing collateral, landing pages, videos, and sales presentations to support campaigns.• Participated in market research and experienced in developing customer personas and buyer/onboarding journeys.• Tracked and analyzed metrics and reported status on key performance indicator (KPIs) for projects. • Implemented sponsorships as well as webinars and events.

Chicago, Il, Us

Consulted with department owners to develop go-to-market strategies for employer and member audiences to promote programs established by the association and marketed to health plan licensees.• Developed leave-behind collateral and updated landing pages. • Assisted in the programing and promotion for the annual Blue Cross Blue Shield licensee conference.

Chicago, Illinois, Us

Developed marketing campaigns, negotiated media buys, and maintained the marketing budget for the professional membership organization with the goals of attracting and retaining members, drawing attendance to educational conferences, and purchasing educational products.• Created customer personas to implement segmented messaging campaigns to target various professional levels and roles to obtain membership, promote conference attendance, and the purchase of education products. Increased event registration by 9% through targeted email messaging.• Introduced a discounted pricing strategy to attract lapsed members. Projected response rate doubled expectations. • Analyzed marketing campaigns’ performances and modified strategies when needed to achieve marketing and membership objectives and revenue goals.• Managed in-house graphic designer.

Chicago, Il, Us

Managed day-to-day communications and campaign budgets for assigned health system client to execute multi-channel advertising and marketing campaigns targeting consumers about their oncology, cardiology and orthopedic service lines.• Developed briefs based on client needs and collaborated with the agency’s creative team to design campaign concept decks for selection.• Partnered with the agency’s media team to devise multi-channel media plans.• Acted as a liaison between the client and advertising agency teams to ensure campaigns were executed on schedule, within budget, and in compliance with the client’s brand guidelines.• Tracked and analyzed campaign key performance indicators and developed recap decks.• Managed junior staff and interns.

Minnetonka, Mn, Us

Promoted to a regional marketing role from a local marketing specialist role to manage consumer advertising campaigns for assigned markets with the goal of retaining and attracting membership.• Collaborated with internal creative teams and external advertising agencies to develop multi-channel campaigns.• Assisted in the planning and implementation of a nationwide rebranding campaign. • Coordinated trade show involvement to increase brand awareness and garner membership.• Authored messaging and provided design direction for marketing collateral to assist with open enrollment and member program adoption.• Partnered with local nonprofit organizations to generate awareness of product availability through customized programs, sponsorships and events related to their audiences.

Graduate Certificate In Professional Communications

Bachelor'S Degree, Advertising; Marketing Minor