Strategic Sales Executive with a national specialty insurance company focused on the higher education market.• Responsible for business development and client management, working with key University clients nationwide.• Partner with key University decision makers in finance, enrollment and risk management to develop and implement comprehensive student benefit programs.• Design and execute effective marketing strategies to increase student participation in sponsored benefit programs.

Lead national product management, product development and marketing strategy. Instrumental in development and execution of dynamic marketing initiatives targeting a diverse customer base.• Lead sales and communication strategy for key products and programs, developing ROI projections and modeling for new product launches and existing products within key lifecycle segments.• Drove product development process from identification of new opportunity, financial analysis, internal evaluation, market assessment, design, launch and implementation.• Responsible for new client acquisition and retention of key partner relationships.• Built numerous sales teams for new initiatives, from hiring of new sales professionals, development and execution of training program, goal setting, ongoing coaching and sales reporting.• Lead marketing team responsible for all aspects of cross-functional marketing, multi-channel creative development, copywriting, testing, implementation and performance analysis.

Responsible for promotion of Sanofi-Aventis diabetes/metabolism product portfolio to territory endocrinologists and general practitioners to increase penetration into insulin market.• Educated physicians on clinical benefits of SA insulin products.• Increased market share for core product (Lantus) from 93.1% to goal to 100.9% in first 6 months.• Launched new rapid acting insulin and grew market share to #2 of 19 regions in tri-state area.• Earned Distinguished Graduate Award for highest performing new sales professional in diabetes/ metabolism group.

Responsible for client retention and growth across numerous market segments, including area school districts, colleges and universities, and middle market employers. Build strategic partnerships with executive leaders and and brokers/consultants to design comprehensive health care packages that best meet customer needs.

Involved in all stages of planning for product development and product launches, including both internal and external marketing communications strategies, budgeting and implementation. Developed compelling communications materials to support direct sales and retention efforts, ensuring consistency of product image and corporate brand messaging.