Senior Marketing Director, Asia Pacific Japan
Darmstadt, Hessen, De
Led the APJ Marketing team, and consistently exceeded regional marketing targets every year driven by strong alignment with sales, effective leadership, and strong domain knowledge in integration & API - the company's largest revenue driver.Built and managed a team of diverse marketing professionals, prioritized market and segment needs, leveraging data, mapped against targets, and identified effectiveness. Year-on-year we continuously grew more in contribution with fewer resources.Designed, scaled, and executed the company's demand-generation activities across the region with outstanding impact to pipeline from creation, and acceleration to closing, covering both Software AG-led (direct) and partner-led campaigns. Under my leadership, Marketing consistently drove the highest contribution to the overall pipeline - often exceeding 50%.Pioneered and ran a number of programs including the annual APJ Partner Summit elevating the regional partner ecosystem contribution to revenue and CxO Roundtable Series across the region, which became a global best practice. Launched and created the demand for the IoT product line in the Asia Pacific Region, driving pipeline and revenue for this new segment.Won awards for running innovative marketing campaigns that addressed specific business challenges such as low executive engagements, pipeline gaps in specific territories, low conversion rates to closed/won, and more.Garnered extensive press coverage for the company in the region in top-tier media, including Bloomberg TV, the Straits Times, Business Times, and leading regional publications.