Leading Destination Decoded, a Strategic Marketing & Brand Strategy Studio, I oversee operations and deliver bespoke marketing, branding, and culture solutions. From concept to execution, I ensure our clients’ visions come to life, driving impactful growth and lasting brand equity.

• Directed marketing for two premier Sage Hosptiality properties—Hutton Hotel, a member of Leading Hotels of the World, and Renaissance Pittsburgh Hotel—and supported corporate projects and launches.• Partnered with sales and revenue management teams to drive a $1M revenue increase and achieve an 18% rise in website conversion rates for rooms in 2019 through strategic storytelling and marketing initiatives.• Developed innovative partnerships, including the Fender Play™ In-Room Experience and Writers Retreats with SESAC Grammy-nominated musicians, generating coverage in Travel + Leisure, Departures, Maxim, Forbes, and more.• Spearheaded the redesign of guest experiences to enhance customer journeys, improve bookings, and foster loyalty.• Hutton Hotel won Sage Hospitality “Innovation Award” in 2020 for its partnership marketing efforts.

• Lead relaunch of the hotel and launch of its music venue, Analog, Writers Studios and restaurant concept in coordination with hotel ownership.• Established all new brand identity for the hotel including mission and vision. Developed all brand guides to include logo, color, photography, and tone guidelines. • Directed the development for the launch of new websites for hotel, Analog, Writers Studios and restaurant.• Directed and hired all hotel marketing agencies including public relations, social media, digital performance and website.• Collaborate with Director of Revenue Management and Director of Sales in the deployment of revenue driving strategies and directed all marketing related efforts.

Forbes Five-Star Hotel with in its first year and Condé Nast Traveler’s #1 Hotel in the United States (2017). Directed marketing, communications and public relations strategy for Faena and its development projects in Buenos Aires, Argentina and new $1.2 billion project in Miami Beach, Florida. Developments included hotels, real estate sales, retail, art centers, restaurants, theater and spa reporting to the Vice President of Sales & Marketing.• Developed and directed a rolling launch plan across 3 years for the 7 building Miami Beach district including individual identity and branding plans for Hotel, Art Forum, Theater, Restaurants among others.• Established corporate marketing and communications and all processes for new organization.• Directed strategic marketing communications plan with emphasis in driving topline revenue goals forall of the developments.• Align with Strategic Partnerships team to review contracts and execute marketing aspects with brandsincluding Mercedes-Benz, Samsung, American Express, Raising Malawi charity, Le Crazy Horse Parisand Bombay Sapphire.• Created strategy digital brand eco-system and oversee user experience development for touch points including a new website, search engine marketing, email marketing, content marketing and digital journal and social media.• Publicity director for owner Alan Faena working national PR agency to secure long form coverage in W Magazine, Financial Times, New York Times, Vanity Fair, Fuera de Serie, UK Telegraph, Washington Post, Boston Globe, Numero, Elle Germany, Architectural Digest and Travel + Leisure.

Oversaw all marketing and communications activities for Mandarin Oriental's North American flagship hotel including strategic partnerships, international and domestic public relations, content and consumer marketing, search engine marketing and email marketing. Oversaw and managed departmental marketing budget.

Promoted from Manager to Associate Director for Mandarin Oriental's North American flagship hotel. Managed all strategic partnerships with the Director of Sales & Marketing.

Managed all day-to-day public relations activities including pitching stories for hotel events and happenings to ensure hotel stays top of mind in New York City. Managed all e-marketing functions including search engine marketing, email marketing and website content with reporting monthly analytics to Director of Sales & Marketing.

Managed and coordinated all marketing and communications activities for spa resort property.

Account Manager for Trend Micro