Jessica Sherrets Email & Phone Number

Austin, Tx, Us

During my time at Meta (Facebook) I have consistently exceeded expectations or better on semi-annual reviews, and been promoted 4 times.I started my career here working in the New York City office, did a short study abroad in the London office, worked at headquarters in Menlo Park for a year and now live with my family in Austin, Texas.I’ve been managing teams since 2017.

In 2019, I was approached as a team was doubling in size and needed help reorganizing, driving efficiencies and bringing a group of people who had never worked together before. Together, we built out a process to streamline how we worked, create equity in our partnership within the team. I personally led Communications for the group for 1.5 years, ghost writing for some of our top executives within the company for key moments (product launches, scaled communications, earnings, integrity reports, etc). I gave away this role hiring a leader who has expanded the efforts and made them better.I continue to support our operations and communications team. As the backbone of the org we work to make things better, create efficiencies and scale our learnings within the global organization. In 2023, I took on support of our Global Client Council, expanding my role and responsibilities.Additional details: * Identified and implemented process/ systems which led to increased operational efficiency* Improved trust with key internal and external stakeholders * Cascaded business critical communications throughout the company and externally * Created structure and organizational processes to ensure our distributed global team can navigate and partner effectivelyImproved efficiency of the team by looking holistically at how we operate, mitigating risks and ensuring consistency in how we operate externally* Prioritized, refined resource allocation, streamlined guidelines and processes Enabled team to 10x through scaled projects, learnings and programs resulting from our connection with the most influential leaders in the industry Known as a strong people manager with exceptional favorability and actionable feedback scores. Strong at addressing under-performance/ having direct conversations and doing what is best for the business all with deep care for the individuals.* Supports w clear expectations, coaching, fostering collaborative, fast paced, lean and successful team

I was approached within Facebook to become a people manager and bring the energy I brought to our new business lines within the company to Small Business within a part of the organization which historically prioritized large advertisers. I established, hired 8 people, built, and lead a centralized PMM team focused on small businesses ranging from organic to high spend.We advocated and shifted mindset/ product focus within the product organization to prioritize small spending customers and develop products within priority roadmaps. We also drove the go to market function for many product launches and scaled adoption.

Instagram Product Marketing (We called ourselves Brand Development Leads)I joined the Instagram business team when there was only a handful of people working on the team, we had no revenue, we tracked active campaigns on a whiteboard and Kevin Systrom approved every creative campaign via a print out we would put on his desk. I was part of a small, core team that built Instagram advertising from four campaigns to over one million active advertisers. In this role, I helped launch Instagram’s ads product offerings, including developing pricing, creating marketing, internal Sales training, and alpha and beta testing. Represented (usually through speaking engagements) Instagram business externally at large events (Cannes, AdWeek, and CES), C-level meetings with large companies and agencies, and external trainings in the US, EMEA, and Australia.Helped to launch Instagram advertising in Australia, across Europe. MessagingAfter supporting Instagram, my dream was to continue working on start up's within Facebook. When Instagram launched on the ads auction I transitioned to focus first on Messenger, the first PMM to partner and help build out monetization from my org. I went on to lead product marketing efforts for Messenger, WhatsApp and Instagram Direct, using the same playbook we used from Instagram to established structure, support, and prioritization process for go-to-market efforts, including internal communications, case studies, strategic partnerships, and internal inter-team collaboration.As a part of this work, I developed process to channel market feedback into product development inputs, shaping roadmaps.

I co-led US Omnicom holding company relationship, when Facebook had an extremely small team focused on Agencies. We did this through building, strengthening and providing support for priority media and creative agencies and brands during a time when their spend increased X percent. I helped to develop and contract a holding company deal that was critical to launching Instagram monetization. After this and a reorg, I jumped at the opportunity to work on the Instagram team as a Brand Development lead (PMM).

Austin, Tx, Us

I started a small business to meet a need I couldn’t find in the market, beautifully crafted jewelry at a fair price point. I've used my knowledge from working at Instagram and Facebook to scale the business organically, now carried in 25+ retailers in the United States. I have learned how to develop products, run a small business, manage inventory, wholesale and shipping. I lead all design, development to delivery through out supply chain. I manage a small team who helps grow and operate the business.* member of Jewelers Board of Trade* Women owned small business certified

New York, New York, Us

New York, New York, Us

Leawood, Kansas, Us

Kansas City, Mo, Us

Kansas City, Missouri, Us

Account Manager - June 2006 - March 2007

New York, New York, Us

Journalism, Advertising, English

Pre-Law Studies

Education record