Jessica Sim Email & Phone Number

• Plan, develop and conceptualise events to evoke greater interest and understanding about mental wellness and conditions among the general public to reduce stigma • Devise, prepare and lead team on study trip to study overseas best practices in community based care services • Conceptualise and drive outreach and communication plans to increase mental health awareness and create a support network in the community.• Establish strong working relationships with stakeholders such as VWOs, service partners and government agencies to reach out to residents to increase awareness and provide support mental health needs in the community.• Recruit and collaborate with corporates in mental health initiatives • Engage schools and youth groups in inter-generational programme to support seniors in the community.Key Achievements• Led 13 partners and AIC workgroup of eight members in organising the World Mental Health Day “Walk with Us • Stamp out Stigma” event on 8 October 2016 at *SCAPE. The event attracted more than 1,000 participants and over 90% of those who provided their feedback expressed that they are have a better understanding about mental health conditions and are more willingness to support people with mental health conditions. • Co-developed the inter-generational programme, Youth Hope to raise dementia awareness among youth and cultivate a sense of empathy and respect towards seniors• Led a team of eight, consisting of funders from Tote Board, Ministry of Health Holdings and VWOs on Japan study trip in April 2017 to learn community based dementia care services.• Conducted landscape analysis and developed the divisional communication strategy for 2017• Conceptualised outline and content for quarterly community mental health newsletter, Mind Matters, circulated to VWOs, community and social service partners.• Led 24 partners in organising the World Mental Health Day - Voice Out! concert on 7 October 2017 at Singapore Botanic Gardens

Community Centre

• Develop, budget and implement projects to achieve organisation’s objectives.• Conceptualise marketing communication plan which includes crafting of media advisory and production of collateral.• Craft invitations to quote to identify and appoint vendors with the best value for money proposal.• Manage vendors such as creative agencies and event companies to ensure accurate and timely execution.• Assist to formulate annual event calendar to achieve organisation’s objectives.• Identify, develop and foster close working relationships with condominiums, government agencies, partners, schools, VWOs etc to create win-win collaborations.• Manage project payments and prepare project statements for endorsement.• Coordinate meetings and provide secretariat and administrative support to the committees.• Oversee the proper accounting and utilization of funds to ensure financial compliance.• Manage the overall administration of the Community Centre (CC) in terms of manpower and operations.• Oversee the upkeep of the CC building and premises.• Manage commercial tenants, CC facilities and develop activities to provide a comprehensive range of activities and services to the residents.• Cross-sell CC membership, products and services.• Handle escalated complaints, conduct and craft case investigation reports.• Prepare and compile reports requested by HQ and external agencies.Key Achievements• Led the Bedok K-Pop Dance Competition 2015, attracting with more than 500 youth audience and generated more than 1200 likes and 2500 reach on facebook page (250% increase in social media outreach).• Spearheaded the 2014 Chinese New Year Celebration and Chingay Procession in East Coast GRC, attracting more than 5000 residents and coordinated the firecracker display.• Coordinated the East Coast GRC Sports Fiesta 2012 and the formation of the largest ping pong balls National flag under Singapore Book of Record. • Supervise a team of 15 to develop effective outreach efforts.

• Formulated and implemented marketing plans such as events, above-the-line and below-the-line marketing campaigns to enhance corporate branding and to increase retail sales.• Established joint promotional effort with strategic alliances and malls. • Sourced and liaised with creative agencies, local and overseas business partners to ensure smooth and timely production.• Developed publicity and marketing collateral for internal and external stakeholders.• Analyzed sales data and preparation of sales reports for various marketing campaigns and promotions.• Identified and evaluated business opportunities to diversify current business portfolio.• Planned and scheduled the overall production of product releases. Key Achievements• Organised Korean drama “SikGaek – The Grand Chef” DVD launch event at Suntec in 2008 with kimchi making demonstration and competition.• Conceptualized and launched 7 television commercials for the latest Korean dramas and Japanese animation. • Collaborated with shopping malls such as Suntec and Plaza Singapura on festive marketing campaign, American Express on promotions and John Little on two sale events.• Successfully launched 2008 Great Singapore Sale and Christmas campaigns, with Five Stars Tours as one of the prize sponsors. • Conceptualized and coordinated the overseas production of Voltron animation tin box packaging and 2008 corporate calendar.

Started as a service consultant and was promoted to senior service consultant and assistant service manager• Provided a one-stop service to customers’ queries via calls and electronic channels such as voicemails, emails and short message service.• Conducted case investigation and followed up with internal departments to resolve customers’ enquiries and complaints.• Conducted cold calls to cross-sell bank products.• Worked with marketing department on new initiatives from time to time to contribute to the bank’s revenue.• Generated year-to-date sales statistical report to analyze ecommerce sales performance on monthly basis.• Serviced minimum 100 customers’ inbound calls daily.

• Conducted market researches and field checks to assess the pricing position of retail products available in Changi Airport.• Monitored the quality of products offered by Airport retailers to ensure that products sold were in line with the overall positioning of Changi Airport.• Researched and crafted event proposals to generate traffic flow to Changi Airport.• Compiled statistic reports of Singapore’s tourist traffic flow to enhance Changi Airport’s position as a world class airport.

Degree Of Bachelor Of Business (Merit), Marketing

Achieved A grading for the Applied Research Project on “Online Relationship Marketing by Singapore Hotel Websites” The project was.

Gce "A" Levels

Activities and Societies: Member of Chinese Pugilistic Club Member of Photography ClubAwarded Bronze Medal in National Schools Wushu.

Gce "O" Levels

Activities and Societies: • Guzheng member in Chinese Orchestra• Participated in various local and overseas school performances •.