Jessica Sobel Email & Phone Number

United States

Duende Strategy is a boutique consultancy that brings a clear vision to brand’s challenges and fuels brand growth through insight discovery, brand positioning and value proposition development, data-driven marketing, and advisory work.

New York, Ny, Us

Evanston, Il, Us

Basking Ridge, Nj, Us

Contributed to 18% growth of Wireless Revenue. Grew consumer brand awareness of Verizon 5G by 30%. More than doubled customer 5G upgrades. Increased Verizon’s 5G Network Leadership, Reliability and Performance perception +5%.Brand strategy leader for 5G from the beginning of the 5G era. Responsible for creating the 5G marketing strategy to grow brand perception, traffic, and revenue. Led insight agenda, positioning, partnerships, innovation, sponsorship marketing, and 15+ full-funnel campaigns. Worked cross-functionally across agencies and executives. Managed budget, C-suite stakeholders, and a team of 7.

Basking Ridge, Nj, Us

Spearheaded the brand marketing strategy and campaign launch for two Verizon products: 5G Nationwide and 5G Ultra Wideband, resulting in best Q1 performance for wireless since 2018 with total wireless activations +10% Y/Y. Directly shaped brand positioning, go-to-market planning, and creative advertising strategy with a new platform for data driven decision making, the 5G Response Team, resulting in constant data analysis, better understanding of the user, 50 insight reports and real-time breaking news alerts. Owned strategic and creative execution for all Verizon sponsorship touchpoints (NFL, NBA, MLS, MLB, Live Nation, etc). Developed partnerships with brands like the New York Times, the NFL, Snapchat, Live Nation, and Disney. Created Verizon's first podcast that debuted #8 on Apple Podcasts.

Basking Ridge, Nj, Us

Scaled the 5G Labs incubation platform to innovate product. Developed a proof of concept and business case that initiated a new revenue stream for Verizon Business. Product is now commercialized. Earned a patent.

Nuremberg, Bavaria, De

Research and strategy consultant for Fortune 100 clients resulting in $1.5M revenue. Led quantitative and qualitative market research, analysis of large data sets, trend assessments, and competitive and foresight analyses. Facilitated 25+ ideations. Managed a team of 2. Led many significant client engagements. Selected accomplishments include:Best Buy: new brand positioning, designed to differentiate the brand from Amazon/Walmart and grow market share, executed in 2018 and core to advertising in 2024.Samsung: product pipeline recommendations rooted in technology and consumer trend analyses.Acura: foresight-driven roadmap of differentiating luxury vehicles for 2025 pipeline.Edgewell: high-potential innovation platforms for the feminine care with a 5+ year view.Capri Sun: brand positioning, intended to grow resonance with a healthier mom and with kids.Dr. Scholl’s: business analysis and recommendations to turn around sales of shoe inserts.Abbott: global research and brand positioning to extend resonance outside of elderly care.

Nuremberg, Bavaria, De

Nuremberg, Bavaria, De

Nuremberg, Bavaria, De

New York, New York, Us

Responsible for working with clients and creative, analytic, and production agency teams on both retention and acquisition advertising efforts to strengthen and grow brands through CRM, Direct and Mass Tactic programs.Clients: Volkswagen of America; Cox Communications

La Historia Del Arte Y Los Negocios Y Marketing

Ba, Art History, Business Institutions Program Minor, Integrated Marketing Communications Certificate