Jessica S. Email & Phone Number

Tucson, Arizona

Implement marketing and advertising campaigns including social media and web content promotion.Assist with research, development, writing and dissemination of press and promotional materials including press releases, web content, feature articles, pitch letters, reports and speeches.Work with Promotions staff and various community groups to promote Special Event and Heritage Month programming.Assist Events and Membership staff with station events, including promotional campaigns and logistics.Coordinate design of print ads and publications; submits ads to publications as needed.Prepare reports by collecting, analyzing and summarizing key metrics.Monitors budget by comparing and analyzing actual results with plans and forecasts; obtains price quotes and works with outside vendors to negotiate services.Respond to questions and requests from the media as assigned. Ensures brand messages are consistent.Engages members, funders and community organizations, in person and online to promote the mission and offerings of AZPM.

Tucson, Az

Media research and analysis, direct outreach to journalists and media/social media strategy development and implementation. Provide media support activities including list building, news capturing, media scans, press release distribution and tracking. Draft media materials and related products including press releases, media statements, advisories, reports, summaries using AP style and client-specific style guides. Coordinate and oversee projects including supervision of staff and interns, provide technical assistance and securing resource materials to complete projects. Utilize professional project management software to track efforts and support project completion, including BurrellesLuce, TVEyes, Google platforms and MS Office Suite. Identify significant media and public policy issues and track editorial trends within the issues important to Camino and clients to identify public relations opportunities.

Developed and implemented a public/media relations program to enhance the marketing of the region as a visitor destination.Positioned Visit Tucson as a leader in the tourism industry among local, state, regional, national audiences.Maintained media contact and publicity database through CRM and web pages through CMS.Researched and pitched stories to contacts at national and international media outlets.Garnered positive publicity in top tier domestic and global media outlets; tracked the publicity value for each article, broadcast or online mention.Managed trade/media events and familiarization tours to promote Tucson to national and international audiences.

Promote Flagstaff as a travel destination to various national and international print, broadcast and online media outlets. Ensure high visibility through editorial content, press releases, newsletters, advertisements and Web and social media sites.Develop new and maintain strong relationships with various members of the media. Pitch story ideas and respond to journalist inquiries. Conduct group and individual familiarization tours. Prepare and conduct interviews with international, national, regional, state and local media outlets. Track the advertising value equivalency of print and broadcast mentions. Maintain article and contact database. Evaluate and prepare budgets for Media/Trade shows. Prepare official government reports. Write and edit content for newsletters and other collateral material.Work closely with community stakeholders, local attractions, organizations and businesses to publicize events and garner editorial coverage. Supervise Public Relations student interns.

Developed a solid relationship with high level donors and the local media in order to promote the mission of the organization. Designed collateral materials, wrote and edited press releases and articles. Coordinated various Community Relations campaigns, volunteer events and donor receptions. Maintained donor and volunteer database.

Compiled and managed media contact list, maintained promotion & publicity files, researched and tracked broadcast and print media mentions. Updated and distributed press releases, media alerts, press kits and other pertinent information, maintained media mailing list.Worked closely with members of the media on developing articles and story ideas about Canyon Ranch. Coordinated photo shoots (film & video,) and trade show appearances. Arranged journalist visits, prepared itineraries and coordinated media tours of the property.

Bs, Journalism

Activities and Societies: Lumberjack Student Newspaper - sports reporter, 2002-2003 School of Hotel & Restaurant Management - Public.

Education record

Activities and Societies: Horizons Yearbook, Quill & Scroll International Honorary Society for High School Journalists, Kairos 116, Kairos.