Jessica Strange Email & Phone Number

London, Ontario, Ca

Lead marketing strategy and client service for US-based accounts, providing critical business insights and ensuring cross-functional alignment of goals and execution.

Monrovia, California, Us

• Generated $31M in annual revenue for the St. Baldrick’s Foundation by leading the development and execution of donor acquisition, engagement, conversion, and retention via annual fundraising campaigns.• Aided in fundraising $400MM research grant funding, by generating over 15% revenue gains across campaigns Y/Y.• Structured and prioritized the go-to-market planning, taking a strategic approach to optimizing the annual calendar, inventory, and audience demographics.• Managed the creative execution of all marketing campaigns and materials, including development of the overall messaging, copy, and multimedia. • Conducted RFP’s for procurement of agency partners for PR, Email, Social Media, and Marketing (Event, SEO, Digital & Traditional).• Led communications team to achieve and maintain a best-in-class social media presence, converting followers to donors at a rate of +53%

Monrovia, California, Us

The St. Baldrick’s Foundation is a volunteer-driven charity that funds the most promising research to find cures for childhood cancers. As Director of Marketing and Media Partnerships, I work to cultivate strategic relationships with corporations, PR agencies, media conglomerates, and other partners through multi-channel means that drive revenue, stakeholder value & brand awareness.• Created corporate partnership program securing Sport Clips Haircuts as the foundation’s first national partner, resulting in new revenue of $3MM.• Managed Cause marketing partners’ campaigns across various industries; Schick, Dutch Bros Coffee, NHL, and MLB. Program expanded audience base, registrations and donor acquisition.

El Segundo, Ca, Us

Recruited to create, develop, and deploy a media relations program for an emerging newswire. Globally managed a team who advanced the company via partnership and direct online syndication. Managed the brand, both to traditional and new media journalists, conducted marketing analytics and strategic campaigns, responsible for sales gains within sensitive vertical markets, created client workflow policies for syndication issues, catapulted Marketwire’s syndication measurement, versed in contracts and negotiations, fluent in content syndication technologies and troubleshooting, created new products and distributions, coordinated with internal stakeholders.

Integral contributor of increased syndication royalties, republishing contract negotiations and mediation, created initial drafts of syndication procedures, instrumental liaison with external partners for new technology adoption, utilized various sources of metric reporting to deploy partnership strategy, main contact of advancing technologies and partnerships to internal stakeholders, managed syndication product suite and national team of crisis responders. Secured exclusive relationships leveraging the company and it’s clients in key markets.

Primary contact for newswire vendors, developed first syndication contracts, policies and coordination to internal audiences and stakeholders; coordinated RegFD adoption.